What should enterprises do if they want to transform into e commerce?

There are only two situations for traditional enterprises to transform into e-commerce, one is to set up an e-commerce team by themselves, and the other is to cooperate with a third-party service company first, both of which have advantages and disadvantages.

First of all, let's talk about the disadvantages of what I do:

First: it is difficult to implement the network marketing plan of the enterprise!

Today's most lacking is network marketing talents, the current network companies do not understand the boss's thinking, we will train you to know the boss of the network marketing talents, the full implementation of the boss's plan, all results-oriented.

Second: no e-commerce experience, high input costs!

Crossing the river by feeling the stones, there are too many detours and wrong roads, and there is a lack of professional guidance in network marketing.

Third: it is difficult to recruit talents, it is difficult to retain talents, and talents are not professional!

It is difficult to recruit talents, unable to recruit suitable talents, recruiting the wrong person or managing the wrong person, and the result is a complete failure.

Fourth: a large amount of capital investment, the results are mediocre, or even negative!

Compared with the offline operation that traditional enterprises are good at, the investment and return are completely disproportionate, or even loss-making.

Second, the problems faced by enterprises in cooperation with third-party network companies.

First: **Ranking on the first page, but no conversion rate and **inquiry.

Attached: The network company has professional network knowledge, but does not understand the knowledge of your industry and customer search habits, and the result orientation is that the keyword setting is not accurate, even if the keyword is on the home page, there are few people searching).

Second: There is no ranking at all or the ranking is not ideal.

Attached: At present, the most enterprises are facing problems, and a lot of money has been invested in network optimization, but the ranking is not ideal, resulting in enterprises constantly selecting third-party cooperative companies, resulting in a lot of capital and time costs, but the return is minimal).

Third: There are no continuous updates, or the updated content has nothing to do with the industry at all.

Attached: The network team of the network company is responsible for maintaining at least 100 enterprise stations, including all walks of life in the market, so it is not to say that the professional knowledge of each industry is understood, and the content of the update is not relevant well, does not meet the customer experience, or does not update for a long time).

Attached: When signing a contract with a network company, the keyword has been set ** and time, but it does not guarantee the keyword ranking effect

Fifth: network resources cannot be in the hands of enterprises themselves!

First, resources should flow to the platform that generates the most value. Enterprises should extend their understanding of e-commerce, not to say that opening a store in ** or Alibaba to do business is to do e-commerce. The essence of e-commerce is commerce.

The Internet, where there are people, there will be business, and the places where your customers appear most frequently on the Internet are the places where you can make e-commerce efforts. At present, more than 80% of the domestic traffic is made up of Alibaba, Tencent.

Controlled by giants, these three platforms should be the platforms that enterprises need to use to do e-commerce. If e-commerce is compared to a game of chess, ** or Alibaba platform should just be a chess piece in this e-commerce chessboard, and the reality is that many enterprises.

The industry has taken ** or Alibaba platform as a whole game of chess to play.

Secondly, it is necessary for the gentleman to survive and develop and walk on two legs. First take the leg of the line well, solve the problem of survival, and then seek development so that there will be no worries. The leg of online e-commerce cannot be won by relying solely on the best of the best, nor can the e-commerce be used as the best station for clearing inventory.

Treating e-commerce as a sales channel to clear inventory will not only affect the original offline sales body.

system, it is also fatal to the brand. And when doing e-commerce, you will find that the cost of selling products on the Internet is not cheaper than offline, and in the face of thousands of extremely transparent homogeneous products, relying on the best products to win.

Not competitive, unless your costs can be controlled at more than 20% lower than your peers.

Third, product innovation based on user experience is the endgame, which is the ultimate rule for enterprises to do e-commerce. All.

It is said that Internet customers are the most picky, but it is this pickiness that provides opportunities for rapid iteration of enterprise product development and innovation. The ultimate significance of doing e-commerce is not only to sell products, but also to use e-commerce to guide product research.

to build a new connection between enterprises and consumers. In the traditional economic era, enterprises often develop products behind closed doors, while the Internet gives enterprises and users the opportunity to interact directly. Xiaomi is an economy that uses the Internet to develop and upgrade products.

Pawn case. It's not how well its marketing is done, but its products go beyond the average user's experience of traditional mobile phones.

Summary. Hello, about your question, I think there are actually two aspects to this question:

The first aspect: the traditional offline is moving online, that is, what we often call e-commerce, mainly referring to a certain treasure, a certain east, and Xixi, micro-business, etc

The second aspect: domestic e-commerce has developed maturely, the market is basically saturated, and e-commerce has begun to show a trend of domestic to cross-border.

From these two aspects, it is not difficult for us to see the changes brought about by the development of the Internet, especially after the epidemic, the changes in the above two aspects are accelerating, because capital has seen the blue ocean market of global e-commerce, so various resources are also tilting in this direction.

Why do you want to move to the e-commerce industry?

Hello, about your question, I think that there are actually two aspects to this problem: the first aspect: the traditional offline are moving online, which is what we often call e-commerce, which mainly refers to a certain treasure in China, a certain east, and Xixi, micro-business, etc.; The second aspect:

Domestic e-commerce has developed maturely, the market is basically saturated, and e-commerce has begun to show a trend of domestic transfer across the world. From these two aspects, it is not difficult for us to see the changes brought about by the development of the Internet, especially after the epidemic, the changes in the above two aspects are accelerating, because capital sees the blue ocean market of global e-commerce, so various resources are also inclined in this direction.

Hope it helps.

E-commerce in traditional industries.

1. Determine the industry positioning.

Specifically, it is the profit model of the positioning industry, which one or more, B2B, B2C, C2C, O2O

2. Defeat industry customers.

Specifically, who is the mainstream customer group that the company will face? Who are some of the low-traffic customer groups?

3. Determine the selling point of product advantages.

The product is different from other products in the same industry in the whole industry, and the pain points of the customer group have the advantage of solving the selling point.

4. Determine the e-commerce channel.

The important thing for traditional industries to turn to e-commerce is to find out the channel problem of e-commerce, now there are many kinds of e-commerce channels, and the competition is also obvious, and the general is the third-party platform to settle in, such as: Ali, Tmall, Jingdong, etc., as well as the development of small programs or exclusive apps, live broadcasts, online promotion methods, etc.

5. Set up a team and practice promotion.

The traditional industry to e-commerce to break the inherent way of thinking and profit, more practice, more attempts, it is indispensable to do a good job in multi-channel coexistence promotion, gradually optimize the promotion method, and find the most suitable way for their own industry.

Traditional industry to e-commerce is now more and more industry selection of tourism choice, there are more and more competition and opportunities, this is also the inevitable trend of the traditional travel industry, the development of the Internet today, want to do a good job in the inevitable direction of enterprise development, but also to do a good job in the early stage of capital preparation, e-commerce promotion investment in manpower, financial resources, time, is the inevitable demand.

Summary. Pro-<>

Hello, I'm glad to answer for you, e-commerce transformation, mainly refers to the original business model, change, such as the original to sell clothes, now changed to sell books to transform and upgrade, mainly in the existing business re-upgrade, expand the business model, horizontal development. From the original book purchase, it has become the current book service upgrade, and I also buy clothes.

How to understand the transformation of e-commerce.

"<>Hello, I'm glad to answer for you, e-commerce transformation, mainly refers to the original business model, change, such as the original selling clothes, now changed to sell books to transform and upgrade, mainly in the existing business re-upgrade, expand the business model, horizontal development. From the original book purchase, it has become the current book service upgrade, and I also buy clothes.

The key factors for the future development of e-commerce are payment, logistics, and data. How to capture these three key factors is both a challenge and a major opportunity for all the Internet industry and all those interested in the future of economic development. The dilemma of high logistics costs, low efficiency and poor service has become the key factor hindering the future development of e-commerce, and the self-construction of warehouses may become the key to the transformation of e-commerce.

The e-commerce model refers to the business operation mode and profit model based on a certain technical foundation in the network environment. Studying and analyzing the classification system of e-commerce models is helpful to explore new e-commerce models, provide ways for e-commerce model innovation, and also help enterprises to formulate specific e-commerce strategies and implementation steps. The e-commerce model can establish different classification frameworks from multiple perspectives, the simplest classification is the classification of BTOB, BTOC and CTOC, as well as the new B2Q model and BOB model, but each model can be subdivided again.

If you don't know how to use the Internet, then in this fast-changing and interconnected world, the survival mode of enterprises will gradually be marginalized.

First: as the person in charge of the enterprise, maybe you will wonder if your industry is not in tune with the Internet, maybe you will think that your products are niche, the Internet has limited improvement in sales, maybe you are swaying because you can't judge the output of the Internet, then you must know: Wanda, which is good at combining reinforced concrete, has picked up the mouse to engage in e-commerce, and perishable commodities such as fresh peaches, lychees and fresh food have also been moved to the market by farmers, and even the individual stalls in the corners of the community have been promoted in life services;

Second: the Internet has quietly penetrated all walks of life, and it is unstoppable.

Its existence shortens the time for the transformation and upgrading of traditional enterprises and self-employed people, increases the affinity of the business entity, the degree of product adhesion and customer stickiness, deconstructs the traditional business ideas, and reconstructs a new business thinking for the business entity. Therefore, all traditional enterprises need to think about how to move towards "Internet" and "e-commerce", and how to use "two modernizations" to achieve the transformation of ideas, action upgrading and operation optimization.

With the development and change of society, the Internet has gradually replaced the existing social model, which has made some large enterprises slowly move to e-commerce.

Slowly transformed, and now many companies have also started their transformation path, such as Wanjing.com, which is transforming in the field of agricultural technology.

In the era when sales is king, more attention is paid to customer communication.

E-commerce is convenient and fast, time is money!

Because the path of traditional enterprises is becoming more and more difficult, the transformation of cross-border e-commerce is a trend.

A more effective way for traditional foreign trade to transform into cross-border e-commerce is to use a good operating company.