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What are the main points of Xiaohongshu's content?
No one can guarantee that your note will be included if it is sent out, because it is a matter of probability.
The first type of influencing factor is the promotion plan, the difficulty of inclusion in different categories is different, whether it is settled or not also has an impact, in addition, multiple similar or repeated articles will also be affected by the inclusion, as well as the speed of the promotion of notes (it is too fast at once, including Kiehl's and Clarins, there have been examples of the brand being blocked as a whole);
The second category is this aspect, where the weight is too low, such as being considered a marketing account by the system, and the proportion of promotion notes is too heavy.
The third is the operating environment, including the login device and IP address. Try not to log in more than 3 numbers on a mobile phone, if there is no extra wifi, you can also use mobile phone traffic.
The fourth is the content of the note, which focuses on the most important issues in these four points, including the content of the soft and hard, whether it is a high-risk word, whether there is a watermark, whether there is off-site information exposed, and the type of note such as a single product text and a collection text, **Whether it is in violation, etc., in addition to these, whether the comment is illegal will also have an impact.
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What should I do if the grass planting notes of Xiaohongshu operation cannot be included?
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Xiaohongshu is not unusable, and the software is still running normally.
Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang. As of July 2019, the number of Xiaohongshu users has exceeded 300 million; As of October 2019, Xiaohongshu has more than 100 million monthly active users, of which 70% of the new users are post-90s.
In the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, ** notes, and Xiaohongshu uses machine learning to accurately and efficiently match massive information and people.
As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in the fact that most Internet communities rely more on online virtual identities, while the content published by Xiaohongshu users comes from real life.
Most online communities are virtual communities, where users consume content and the experience ends. Xiaohongshu is known as the "three-dimensional community", because whether the user reads food or travel destinations in Xiaohongshu, he must return to real life to consume in order to complete this experience.
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The notes in Xiaohongshu are not included, first of all, check whether there are some words in it that are forbidden!
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Hello, first of all, whether you are writing a title or writing content, you should bring our product keywords. For example, if you are interested in lipstick, then when we search for lipstick on Xiaohongshu, the search engine will automatically extract the keywords in the notes, push the notes containing lipstick in the article to us, and tell us all the notes that contain lipstick content, and we will also read according to the notes recommended to us by Xiaohongshu. And the keywords we search for play an important role in this, and the same is true when we write notes.
In addition, the content of Xiaohongshu is also very important, which not only requires that our notes are original, but also how the content of the notes can be accurately refined by Xiaohongshu. There are also some tricks in Xiaohongshu notes, such as the rules for ranking keywords in Xiaohongshu search, that is, emphasizing that we must include keywords at the beginning and end of our notes, so that Xiaohongshu can extract your note keywords more accurately, so that your notes can be found by the friends who need to search, and then make your notes rank higher in keywords. Of course, what is indispensable in Xiaohongshu is **!
In order to be able to attract more users' interest in reading, the choice of ** is also very critical, it is the user's first impression of your article, so you must choose carefully, add our keywords to the picture to make the article closely combined with **, so that book friends can see the key points of our notes more clearly and clearly.
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Original question: Xiaohongshu is a vertical community where grass can be planted and content shared. In fact, the content requirements are relatively high.
If you post a Xiaohongshu note that is not original content, but is copied and pasted, the note will also cause you to not include the content in the system.
Unlike other e-commerce platforms, Xiaohongshu started as a community. In the beginning, users focused on sharing overseas shopping experiences in the community, but later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels, and restaurants appeared on Xiaohongshu, touching on all aspects of consumer experience and lifestyle.
At the beginning of 2016, Xiaohongshu changed the form of manual operation content to machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, so as to improve the user experience.
In Xiaohongshu, a user's "online sharing" of the consumption experience triggers "community interaction", which can promote other users to "offline consumption", and these users will in turn "share online", eventually forming a positive cycle. As people's lives become more and more digital, the Xiaohongshu community has played a greater role in the tide of "consumption upgrading".
In the past few years, new brands including Perfect Diary, Zhong Xuegao, Xiaoxian Stew, Gu Yu, Maia Active, etc., have grown up on Xiaohongshu, and old brands such as Huili, Pechoin, White Rabbit, and Li Ning have been loved by more young people through Xiaohongshu and have become representatives of new consumer brands, and Xiaohongshu has also become an important position to help new consumption and empower new brands.
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For Xiaohongshu, content that is low-quality, illegal, repetitive, has obvious errors in description, and has poor timeliness will most likely not be included.
When we publish notes on Xiaohongshu, we should also make good use of topics and combine the content of the notes with related topics, so that users can see your content when searching for keywords, improve the degree of note, and attract more users' attention.
Through the new red topic search, you can filter the topic rankings of various categories, and you can also find suitable topics by sorting the number of views and participants, get more traffic tilt, and achieve better results.
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After the release of Xiaohongshu notes, there will be forbidden word detection, under normal circumstances, generally Xiaohongshu officially detects that there are prohibited words in your notes, and you will generally be notified, or the notes are not included, only you can see them!
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The main reasons are as follows:
The brands promoted in the notes are not listed on Xiaohongshu.
The content of the note is similar or duplicate to multiple articles (especially the kind that the merchant has given specific copy), and the account that posted the note is not bound to a mobile phone number.
The weight of the account is too low, such as being considered a marketing account by the system, and the proportion of promotion notes is too heavy.
Under the IP address of the mobile phone that published the account On the same mobile phone, there are multiple account accounts or the content of the notes posted is judged to be an advertising account or the content of the advertisement is labeled indiscriminately, which does not match.
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