How Xiaobai should run Xiaohongshu

Xiaohongshu is still relatively friendly to newcomers, and this platform is still in the bonus period, and it is relatively simple to do, which is very suitable for novices.

01 Vertical positioning.

Before you start operating Xiaohongshu, you have to think clearly about your positioning, what kind of content you need to output, and if you are not clear about your positioning, you can use itNew Red Data Celebrity SearchLet's take a look at how the best of its kind are done.

02 Content Operation.

It is recommended that the number of words in each note should not exceed 500, the style should be unified, the layout of the content should be neat, and the monotony of the text should be reduced by using small expressions. The content should be original as much as possible, and should not contain strong marketing vocabulary, otherwise it will cause users to be disgusted.

Hot search word rankingProvide users with a reference to the ranking of hot search words on the daily, weekly, and monthly lists, and can choose to use the recent hot spots as the direction of content creation.

03 Data monitoring.

After the content is produced, in addition to real-time monitoring, it is also necessary to continuously optimize the content in a timely manner and review to improve the probability and use of popular outputNote propagation monitoringMonitor the communication effect of notes in real time at a frequency of 5 minutes, obtain the performance of communication trends, observe the changes in the number of interactions of works, and optimize the operation strategy in time.

In the case of focusing on the content itself, using some data auxiliary tools can help you understand industry trends faster, optimize your content in time, and search for new red data to use.

Personally, I think that in order to run Xiaohongshu well, you must first have a certain professional field, that is, insist on publishing related issues in a certain aspect, for example, if you are good at makeup, you will publish some content about makeup every day.

The operation of Xiaohongshu mainly relies on the operator to send more personal evaluations and the like, such as evaluation and evaluation, and then it must have its own characteristics, and it must be more appropriate, that is, true.

I think you can learn how to drain the elite Xiaohongshu that can be better.

Learn from your predecessors first, and at the same time read some books on experience.

Hardworking, clear-minded, not afraid of failure.

In fact, I think the main thing is to insist on constantly improving the quality of my works in the case of signals, and then attract people.

<> Weishangjun operates the Xiaohongshu enterprise account for you, and publishes grass planting notes, including brand and product notes, activity notes, consumption and use experience notes, to increase fan stickiness and improve brand influence with grass content.

1. Make flexible use of content, community, and e-commerce collaboration and diversion

2. Determine the direction of operation according to the target group

Xiaohongshu's target users are mainly post-90s in first- and second-tier cities, and most of them are women, and in terms of content positioning, it mainly focuses on guiding fashion, skin care, and lifestyle for young girls who love beauty.

3. From production to processing, organize refined content production methods

In terms of content, it is necessary to have a refined content production method, including main content in UGC (user-generated content), user extension system, content production guidance, and topic recommendation. PUGC (Professional User Generated Content) includes talent teams invited by other MCN platforms, talent users cultivated by Xiaohongshu, and celebrities.

4. Extensible content operation strategy

5. Content recommendation strategy based on user life cycle

Regarding user activation and retention, the novice stage is mainly to sort out the recommendation mechanism and use celebrity content to attract fan groups. At this stage of the growth stage, there are many variables to consider, including machine algorithm recommendations, reading manuscript recommendations, etc. Regarding user acquisition, in addition to off-site promotion, you can also improve the content open rate through strong benefits, strong associations, special symbols, etc.

As a newbie, you can follow the steps and suggestions below to run Xiaohongshu:

2.Build a profile: Create a complete and compelling profile, including a bio, avatar, and background**. Make sure your profile clearly showcases your brand identity and features.

3.Target audience targeting: Know who your target audience is and understand their interests, needs, and preferences. Develop content and promotion strategies based on the characteristics of your target audience to attract their attention and engagement.

4.Content creation: Create interesting, useful, and valuable content that meets the needs of your target audience.

5.Visual Design & Typography: Focus on design and typography to create engaging and professional content. Choose the right color scheme, font, and layout to enhance the visual impact of your content.

7.Use tags and topics: Make reasonable use of Xiaohongshu's tags and topics to associate your content with trending topics and related hashtags to improve your visibility and visibility. Connecting to topics that the audience cares about can attract more users' attention and engagement.

8.Frequency and stability: Keep your content updated regularly and maintain a certain frequency of releases. Establish a steady operational rhythm to keep users looking forward to and paying attention to your content.

9.Learn and improve: Continuously learn the tips and best practices of Xiaohongshu's operations. Look out for other great ways to operate and learn from their experience and approaches. In the process of operation, constantly analyze data and optimize strategies to achieve better results.

The most important thing is to be patient and positive. As a newbie, you need to go through a process of learning and growing, constantly trying and improving. Don't be too impatient in the process of operation, believe in your own ability, stick to it, and you will gradually become familiar with and successfully operate Xiaohongshu.

To successfully run Xiaohongshu, you can follow these steps:

1.Build your brand identity: Define your brand positioning and core values, and unify the brand visually and soundly. Create a brand image that is appealing and relevant to your target audience.

2.Know your target audience: Gain insight into your target audience's characteristics, interests, needs, and behaviors. This way you can better tailor your content and promotion strategy to their preferences and needs.

3.Create valuable content: Provide interesting, useful, and valuable content that solves users' problems, satisfies their needs, and builds their trust and goodwill with your brand. Including shopping tips, product reviews, styling suggestions, and more.

4.Interaction and Engagement: Actively participate in user interactions, reply to users' comments and private messages, and establish intimate connections with them. Participate in topic discussions, collaborative activities, etc., and co-create more interesting content with users.

5.Track and analyze data: Use Xiaohongshu's data analytics tools to track the performance of your operations, understand your audience reactions and interactions, and evaluate and optimize your operational strategies.

6.Partnering with KOLs: Partnering with influencers on Xiaohongshu to endorse or promote your brand or product. Their reach and fan base can help you grow your brand** and increase user engagement.

7.Regular updates and maintenance: Keep your content constantly updated with new, interesting, and useful information. At the same time, ensure that you respond to users' comments and messages in a timely manner to maintain engagement and attention with users.

8.Cross-platform integration: Combine Xiaohongshu with other social platforms to leverage the strengths of different channels to expand your brand's reach and audience.

9.Pay attention to platform policies and regulations: Comply with Xiaohongshu's promotional policies and regulations to ensure that operations are conducted in a compliant manner and avoid violations.

Remember, Xiaohongshu is a social platform, and it's crucial to interact and build relationships with users. By providing valuable content, engaging with each other, and connecting with your audience, you can build a successful Xiaohongshu operation.

The skills for novices to run Xiaohongshu are: understanding users, publishing content regularly, choosing appropriate hashtags, interacting with users, and cooperating with brands.

1. Understand users: Before operating Xiaohongshu, it is necessary to deeply understand the preferences, needs and behavioral habits of users, as well as their activity and user portraits on Xiaohongshu. By understanding users, operators can better develop marketing strategies and increase user conversion rates.

2. Publish content regularly: The content of Xiaohongshu is very rich and diverse, and in order to gain the attention and participation of users, operators need to publish high-quality content regularly to attract users to read and like. At the same time, innovative content and formats can also help improve user retention and word-of-mouth.

3. Choose appropriate tags: Tags are an important part of the rich content of the Xiaohongshu community, and they are also the main way for users to discover and search for content. Operators should know how to choose appropriate tags to make their content discoverable and read by more users.

4. Interaction with users: Xiaohongshu is a social platform, and user interaction is very important. Operators need to respond to users' comments and private messages in a timely manner to thank them for their attention and support.

At the same time, it is also necessary to pay attention to user feedback and suggestions, continuously improve content and services, and improve user satisfaction.

5. Cooperate with brands: Xiaohongshu is a platform integrating social networking and e-commerce, and it is also an important channel for brand marketing. Operators can cooperate with brands to promote brand products and services, and improve brand awareness and influence.

At the same time, it is also necessary to pay attention to the brand image and reputation to ensure the quality and reliability of the products and services cooperated.

To operate on Xiaohongshu, the following steps can be followed:

2.Define your goals and audiences: Define your operational goals and determine what you want to achieve, such as branding, product promotion, user engagement, and more. At the same time, understand your target audience and research their interests and behavioral habits in order to better target and tailor the content.

3.Create high-quality content: On Xiaohongshu, the quality of your content is crucial.

Create high-quality, interesting, and valuable content that is relevant to your target audience, whether it's product recommendations, shopping tips, beauty tutorials, and more. Pay attention to the aesthetics and user experience of **and**.

4.Editing and: Learn to use professional editing tools to edit and improve the quality and expressiveness of the content. Adjust elements such as special effects, subtitles, etc., to increase duration and user experience.

5.Description & Tag Optimization: Write a catchy description for each piece of content, and use concise and powerful language to introduce your content. At the same time, make reasonable use of the tag feature and add relevant tags and keywords to increase the chances of your content being searched and recommended.

6.Frequent Releases & Regular Updates: Stay active, keep posting new content, and update yours regularly. Posting on a regular basis can increase attention and improve user engagement.

7.User Engagement and Community Management: Actively reply to users' comments and comments, interact with audiences, and establish good user relationships and communities. You can actively participate in topics and discussions in the Xiaohongshu community to expand your influence.

8.Look for cooperation opportunities: cooperate with relevant brands, participate in brand promotion activities, and increase ** degree and revenue. It is also possible to interact and collaborate with other content creators to promote and promote each other.

9.Data analysis and optimization: Pay close attention to the number of views, likes, favorites and other indicators of content, and evaluate the performance of content brighters and user feedback through data analysis. Optimize your creative and operational strategy based on the results of your analysis.

Xiaohongshu's operational work requires continuous effort and patience. Pay attention to your interactions with users, respond to comments and questions in a timely manner, listen to users' feedback, and keep learning and improving your own creations and strategies to increase your influence and success on Xiaohongshu.