Is a brand planning company good? What are the development prospects? 5

Many people are concerned about the market prospect of China's current corporate brand planning? Due to the lack of scientific, comprehensive and systematic CIS theory of correct guidance, some brand image design planning companies undertake design planning tasks in the case of a serious shortage of professionals, and some enterprises lack a comprehensive understanding and grasp of the nature, operation and role of CIS, which directly leads to misunderstandings in understanding and behavior.

These misunderstandings include the following three points: (1) emphasizing the planning of the elimination of the notice and ignoring the investigation; (2) Emphasis on form and light on content; (3) Focus on design, light on implementation.

How much do you know about the planning and design process of the corporate image? Generally speaking, brand image design includes brand market research, brand integration planning, market integration marketing planning, corporate visual identity system (VI) design, product packaging creativity and design, sales terminal vivid creativity and design, film and television advertising creativity, graphic design advertising creativity and planning, product investment planning, enterprise sales management system, enterprise sales team training, etc.

Pinqiao debate brand market research can be said to be the premise and foundation of the entire brand image design, only to understand the product, consumers, market, in order to accurately find the brand positioning, the launch of a new brand; Brand integration planning and market integration marketing planning are based on the results of market research, to make accurate brand planning and develop a series of marketing plans after the product brand enters the market, which can be said to be the key to the establishment and promotion of the entire brand; The design of the enterprise visual identity system (VI) is the unification of the brand from the internal image of the enterprise, while the product packaging design and the design of the sales terminal are the establishment of the product image; One of the most important means of branding in film, television and print advertising.

Look at the above content, you should have a certain understanding of the whole case planning and design of the corporate image, the design process also has a general impression, market research is also a crucial point for enterprises, only a variety of efforts to create a good corporate image.

One is to look at the team, and the other is to look at the experience. I feel that Shanghai Shuocheng is very strong, the company pays attention to the spirit of teamwork, combined with brand planning, marketing planning, advertising creativity, brand management, network marketing planning and other aspects of the actual combat experts, formed a strong marketing planning company.

Based on what I've seen and heard in marketing for many years, I've heard a lot about the following companies, and they have their own characteristics. The choice is based on your specific needs and budget. The core principle is to find the right teacher for your case.

The fame of a consulting company and the strength of a teacher are not necessarily the same thing.

McKinsey & Company Boston and Bain are in the first echelon. They are all internationally renowned companies. ** are all tens of millions of cases per case.

A case takes about 3 months. The assembly line is standardized and professional. It's about 40 million to 50 million a year.

Their advantage is that they are well-known, and companies that require the visibility of consulting firms tend to choose them. Their disadvantage is that they are low cost performance. They often use new people who have just graduated from prestigious universities for a few years to do their cases.

Really powerful teachers rarely do cases, and they all become partners responsible for pulling projects.

Trout is a company that excels at positioning. Their fees are also nearly 10 million. The first 10-20 years are famous. I have done some well-known cases in China. But there have been few cases in recent years. The main thing to sell is Trout's fame.

Kmind is a domestic McKinsey type company. The most important thing to do is to be strategic. **20 million+ years.

The advantages and disadvantages are the same as those of companies like McKinsey. High visibility. There is room for improvement in cost performance.

If you can find a really strong teacher among them to personally handle your project, it is worth the money.

Ye Maozhong (I didn't find their **) is a domestic local marketing expert who has risen in China after 80 years. Personally, I think it's a matter of hard work. There is strength.

It's a pity that Mr. Ye died young. It is unclear whether the strength of Ye Maozhong's marketing planning agency will be affected? Their charge is 10 million per year.

He is mainly good at strategy, advertising and CCTV placement.

H&H is a Mesozoic force that has risen in recent years. They are best known for their super-symbol theory. What they are good at is the design of brand visualization such as brand slogan, brand packaging, etc.

Now it has also expanded to help customers promote their brands. It's a smart thing to do. Because it is not promoted, it is difficult to become famous even if the design is good.

Their fame is built with their own design strength and the promotion cost of customers. Their fee is 6 million a year, and each contract is signed from 3 years. This ensures that there is enough time to build the brand's reputation.

Worry-free brand management is the power of the new generation. They have not been around for a long time, but they are gaining momentum. Their cases include both Fortune 500 clients and domestic start-ups.

What they are good at is brand strategy, brand positioning, and pricing. Charge 2 million years. They are characterized by their partners personally handling every detail of the project (in their own words, "non-McKinsey-style" consulting).

They are great value for money. But I think it's hard to get bigger and stronger with this model. I don't know how long they can stick to this pattern.

Finally, I wish you all the best.

Project Cases and Customer Evaluations: Choose companies with excellent project cases and good customer reviews, which show that the company has practical capabilities and good service quality.

Team level: Choose a company with a professional team and good management level, the quality and ability of team members directly affect the quality and progress of the project.

Communication skills: Choose a company with good communication and collaboration skills, able to maintain good communication and cooperation with customers, and ensure the smooth progress of the project.

Brand awareness: Choose a company with a good brand and reputation, which indicates that the company has a high level of visibility and credibility in the industry.

It is recommended to choose a company with a large brand awareness to work with. Such as Weipu Technology.

For brand planning, the strength is the basis of service quality, and this kind of company also needs to have multiple strengths, so what kind of strength does this kind of company need?

First of all, we need to have better theoretical strength, other aspects of the service and often put the practical strength in each other, but the only service is higher than the theory, this is because the market is changing too fast, and there is elusiveness, only a better theory will have the correct direction of planning and dressing, and now the planning company, there are many because of the lack of theoretical strength, which has caused the final planning failure.

In addition to the theoretical strength of Hao Heshu, the brand planning company also needs to have better market research strength, because in each brand planning is also the first to adapt to the market, since to adapt to the market, it is natural to understand the market, and it is necessary to make the planning company comprehensive and accurate in market research. In the end, it will have a great impact on the final success of the plan.

Finally, there is the executive strength of brand planning, although this kind of company is called a planning company, but the implementation of the overall friendship is also carried out by them, this executive strength not only needs to make the planning company have better technology, but also needs to make the company have better management, because in the service process is not a thing, good management is also the premise of the quality of execution, even if a planning company has better theoretical and market research strength, but there is a lack of implementation, Naturally, it is difficult to make users satisfied with the effect.