Which company designed the logo of Sony Ai mobile phone?

The marriage between Sony and Ericsson has been implemented, and the new company logo has also attracted much attention, a logo that reflects a company's career, future and ambitions, so when the design of the Sony Ericsson logo began, the design team put forward a lot of opinions. The head of global marketing at Sony Ericsson said: "The company logo should reflect what we do and should reflect the vibrancy and continuous ambition of this new company.

Of course, it had to be able to distinguish Sony Ericsson from other trademarks on the market. It was important for us to think of a logo that would combine the values of the trademark with our philosophy, and at the same time it would be lively and dynamic. This logo reflects the dream and heart of Sony Ericsson.

Sony Ericsson, as a company engaged in mobile communications and multi-industry, requires its logo to have both visual impact and animation effects like the "old" ** expression. "Fluid image" and "alter ego" are the two key elements to be embodied in this new logo.

Takuyakawagoi, of Sony's design center in Tokyo, says, "A fluid image is the ability to create movement when you see its shapes and colors. He was the leader of the logo design team.

Moreover, the sign has to feel like it is alive. That's because we feel that moving** has become one of the most personal things, like an extension of your body. We've taken it one step further:

What if it becomes an 'alter ego'? Something with a personality. ”

This sign can express all our feelings and actions, and it can be calm and serene or lively. To enhance the sense of life, we chose a warm green. ”

The history of Sony and Ericsson itself was important in the creation of the new logo.

Takuyakawagoi said: "It's going to be different from Sony and Ericsson's own logo. It took a lot of thought to create this unique new logo that also makes sense for the two companies. ”

Takuyakawagoi emphasizes that the symbolic meaning of this symbol goes beyond advanced technology.

Today, mobile** is more than just a device, it's an extension of the user. Therefore, the company's logo should not only represent high-tech products. ”

It took Sony's design team two months to turn the logo from a concept into a visual identity.

Takuyakawagoi says, "We made about 150 to 200 patterns, and finally we were satisfied. ”

The design team hopes that this logo, and the way Sony Ericsson designed the logo, will set a new standard for logo and visual identity design.