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Build a group, sort out the information of past guests to get their QQ number, and then add them to **. Do more activities, invite singers to sing or commemorate Michael and other events, and you can also cooperate with some restaurants or bars in the neighborhood, you can make some vouchers for the restaurants, and then give them the achievement from the customer's spending. The key to this thing is to do more themed dating activities.
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1.Discount, get a big poster at the door;
2.Give what you want;
3.Launch a themed meal and engage in specialty.
4.Distribute flyers to spread the word, go to high school or college.
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Start a business first and foremost for yourself.
Good goal, pedal.
Field. Do it a little bit, and you can actually choose some trending businesses:
At the same time, this varies from person to person.
It's different, and it's hard to use.
One or two sentences to make it clear, but: find the right person, just.
It can be right. You can search for "-military teacher" on the Internet
He's good at it, maybe he can help you!
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Generally speaking, unless you have a very unique coffee or drink, you have to spend money on advertising, such as: light boxes, car bodies, posters, flyers, and media outlets.
If you don't have any money, it is recommended to be a two-year-old local method:
1.Go to the advertising agency to make some discounts and attract customers with discounts or free shipping.
2。Buy some distinctive food, buy drinks and give away food.
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Generally speaking, unless you have a unique coffee or drink, you have to spend money on advertising, such as: light boxes, car bodies, posters, flyers, **. If you don't have any money, it is recommended that there are two types of square bends:
1.Go to an advertising agency to make a discount and attract customers with a discount or a free offer. 2。
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Keqing Xianghu group.
The main customer groups of coffee shops are white-collar workers and college students.
The consumption advantage of white-collar workers is that they have a certain amount of spending power and petty bourgeoisie consumption intentions, but they don't have much time to sit in a coffee shop and enjoy coffee for a leisurely afternoon, and they will even choose to buy it and take it back to the company to drink.
For this kind of consumer group, the decoration style of the café is suitable for literary atmosphere, quiet and comfortable, and can be equipped with free books and magazines for reading.
Students are the most generous consumer groups, they do not earn their own money, they do not feel distressed when they spend money, and they generally go to coffee mainly for dating, and they need to take their boyfriend and girlfriend to the coffee shop to sit and create a romantic atmosphere.
For this type of consumer group, the decoration style of the café is suitable for warmth, romance, and catering to the preferences and characteristics of students.
In addition, you need to look at the market, you need to know if the area needs a coffee shop like you, and if the market is close to saturation or oversaturated, why should you be cannon fodder? If there happens to be this market, see the stitches.
Cost control. It is necessary to make accounts and strictly control costs.
Where did you spend all your money? The answer is that you'll find that most of the money you make goes to the landlord. Take an ordinary commercial street in the second-tier city of Nanjing as an example, a small house of about 20 square meters with a yard of almost the same 20 square meters, the annual rent of such a small shop is more than 100,000 yuan, and he must earn about 500 yuan a day to barely maintain the balance of payments.
Don't start with too much space (the smaller the first time, the better), but be close to your consumer group, within a 15-minute walk from an office building or school.
Share the cost of the shirt difference digging. Consider introducing small projects or sharing costs with sub-leases, but make sure that high-quality resources are still the main project of the coffee shop, and do not conflict with the theme and do not steal business. Such as:
Cooperate with ice cream, bookstores, and florists to reduce rent costs and property costs.
Increase revenue. In addition to coffee, you can also sell some simple desserts, and increase entertainment facilities such as chess and cards, Three Kingdoms Killing Cards, etc. as an additional means of income. In practice, there are many cafes that have changed into restaurants and chess and card rooms because they are not profitable.
In addition, you should pay attention to promotion, distribute flyers at the entrance of the subway station attached to your café, and let others know the existence of your café in various ways such as QQ groups, WeChat, posters and other low-cost ways.
Originality. First of all, it's all about creatives that cater to your consumer base.
There are many ways to get creative. For example, there is an IC café in Zhangjiang, Shanghai, and the main customers are white-collar workers engaged in chip design near Zhangjiang, and the café will host IC-related technical discussions and reports from time to time.
There are also cafes where you can pet and play with cats, a book-bar-style café, a maid café, and so on.
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A successful salesmanWhen you sell your product, you are actually selling your character. If you can treat people with sincerity and successfully show your excellent character to customers, they will buy your products as long as they need them, no matter what product you are selling. When you're pitching a product, if you want customers to believe in what you're selling, then you can do it by following these steps:
1. Analyze whether the customer really needs this product for the customer.
2. Describe the advantages of the product.
3. Describe the shortcomings of the product.
4. Analyze the benefits of buying products for customers.
5. Let the customer decide whether to buy or not, if necessary, you can say goodbye to the customer, and then return home for a period of time. If possible, make an appointment to meet for details.
Another thing to remind the landlord is that it is rare to sell it at one time. Often, you have to deal with the same customer several times.
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The first thing to do is to show the big end, and to look confident on the face, which is the most important. Because from the customer's point of view, the more confident you are, the more amiable you will be with the guest, and the guest will not make it difficult for you. Here, it depends on whether it is a same-sex or opposite-sex customer, and it is necessary to show kindness in front of peers, and it is necessary to show charm in front of the opposite sex.
It depends on the identity of the guest, whether it is a couple or a businessman? Couples should be together in a step-by-step manner, because couples are the best to do, and businessmen should be concise with them and try to talk as little as possible. Hope it works for you,
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Summary. Dear, <>
I'm glad to answer for you what activities the café can do to attract customers, <> Hello Café does one of the café gathering activities: late night reading.
What activities can be done in cafes to attract customers.
Dear, [open wide virtual object heart] is happy to answer for you what activities can the café do to attract customers to be cautious and pro, <>
Hello Cafe is one of the famous activities of café gathering: late night quiet reading.
Dear,[Open Source Yuxin]The best way for the café to attract potential customers is to engage in activities, because most of the people who like to drink coffee and go to the café belong to literary and artistic youth, so some activities for the literary and artistic youth will be more effective to concentrate a part of the customer group. One of the café gatherings: late-night quiet reading.
This is an event that I used to love to hang out in at a café that closes every Saturday night after 8pm. It is only available to customer service who participate in late-night reading. Of course, if you are in a café at this time, as long as you participate in this event, you will not be cleared of the ball.
Then between eight and twelve o'clock, the café will put a particularly soft **, and then everyone who participates in the event will get a cup of coffee, and then when the whole café is filled with the aroma of coffee, you can hear the gentle **, the rustling sound of flipping books, and at that moment it only feels like the night is quiet. Sometimes, at the end of the event, a few customers will be invited to share their readings, which is of course voluntary. Everyone will also get to know each other when sharing, and this pleasant atmosphere will add a lot of human touch to the café, and it will naturally attract many customers to visit on a regular basis.
Of course, similar activities can be turned into niche movies, small bands, etc., in short, this will add a lot of literary and artistic atmosphere to your café, and can also attract more customers.
Kiss and <>
Hello、Do you have any questions on my friend's side?
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Café marketing starts with understanding why consumers want to buy coffee. Why should consumers buy yours and not someone else's?
Coffee is used to refresh the mind and to help those white-collar and blue-collar workers who work from 9 to 5 refresh themselves.
When do these white-collar workers usually drink coffee? Work in the morning and work overtime in the evening. What about drinking coffee in **?
In the morning, it is generally on the bus, subway, in the office of the company. What are the most of these places? Person!
Overtime at night is in the office, and the most people here are also people!
Let me ask, what does a person want to show when standing in a crowd? Identity! Therefore, some white-collar workers do not drink coffee because they are refreshing, but because they want to show that they are white-collar workers.
The marketing plan I gave:
1. The name of the café: Hello Coffee.
2. Three series: 1. Good morning series of ruined socks: The coffee cup in the morning is printed with words about morning greetings, such as good morning, hello, and so on, think for yourself.
2. Evening hard series: The cup is printed: the core of hard work.
3. Gentle afternoon series: This kind of coffee should be low in strength, so that people can lift their spirits in the afternoon, but it should not affect the rest at night. Think for yourself what is printed on the cup.
3. Develop a habit: find a way to change consumers' verbal greetings into toasts. This shouldn't be difficult, so I won't go deeper.
In short, everything is the same, as long as it can be solved, why do you want to buy coffee for Yu Sui? Note that it is to buy, not to drink. Drinking is just an action, buying is consumption. And why should I come to you for coffee? If these two problems are solved, it will be fine.
You can arrange it however you want.
Do you want to open a store Xiangchen is quite good.
I am the beneficiary of learning the free profit model of Mr. Wang Shunjie, China's top marketing master.
1. There should be a hierarchy in pricing.
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I think there are a lot of factors in this area, and an overall plan is needed. It also depends on the environment in which your Internet café is located, such as the geographical environment (depending on what kind of people the Internet users are), the economic environment (depending on the income level of the Internet users where your Internet café is located, as well as the management of the industry, etc.).Here are a few comments. >>>More