What should I do if the coffee shop is not doing well? How do you attract and target customers?

I am the beneficiary of learning the free profit model of Mr. Wang Shunjie, China's top marketing master.

Generally speaking, unless you have a very unique coffee or drink, you have to spend money on advertising, such as: light boxes, car bodies, posters, flyers, and media outlets.

If you don't have any money, it is recommended to be a two-year-old local method:

1.Go to the advertising agency to make some discounts and attract customers with discounts or free shipping.

2。Buy some distinctive food, buy drinks and give away food.

Keqing Xianghu group.

The main customer groups of coffee shops are white-collar workers and college students.

The consumption advantage of white-collar workers is that they have a certain amount of spending power and petty bourgeoisie consumption intentions, but they don't have much time to sit in a coffee shop and enjoy coffee for a leisurely afternoon, and they will even choose to buy it and take it back to the company to drink.

For this kind of consumer group, the decoration style of the café is suitable for literary atmosphere, quiet and comfortable, and can be equipped with free books and magazines for reading.

Students are the most generous consumer groups, they do not earn their own money, they do not feel distressed when they spend money, and they generally go to coffee mainly for dating, and they need to take their boyfriend and girlfriend to the coffee shop to sit and create a romantic atmosphere.

For this type of consumer group, the decoration style of the café is suitable for warmth, romance, and catering to the preferences and characteristics of students.

In addition, you need to look at the market, you need to know if the area needs a coffee shop like you, and if the market is close to saturation or oversaturated, why should you be cannon fodder? If there happens to be this market, see the stitches.

Cost control. It is necessary to make accounts and strictly control costs.

Where did you spend all your money? The answer is that you'll find that most of the money you make goes to the landlord. Take an ordinary commercial street in the second-tier city of Nanjing as an example, a small house of about 20 square meters with a yard of almost the same 20 square meters, the annual rent of such a small shop is more than 100,000 yuan, and he must earn about 500 yuan a day to barely maintain the balance of payments.

Don't start with too much space (the smaller the first time, the better), but be close to your consumer group, within a 15-minute walk from an office building or school.

Share the cost of the shirt difference digging. Consider introducing small projects or sharing costs with sub-leases, but make sure that high-quality resources are still the main project of the coffee shop, and do not conflict with the theme and do not steal business. Such as:

Cooperate with ice cream, bookstores, and florists to reduce rent costs and property costs.

Increase revenue. In addition to coffee, you can also sell some simple desserts, and increase entertainment facilities such as chess and cards, Three Kingdoms Killing Cards, etc. as an additional means of income. In practice, there are many cafes that have changed into restaurants and chess and card rooms because they are not profitable.

In addition, you should pay attention to promotion, distribute flyers at the entrance of the subway station attached to your café, and let others know the existence of your café in various ways such as QQ groups, WeChat, posters and other low-cost ways.

Originality. First of all, it's all about creatives that cater to your consumer base.

There are many ways to get creative. For example, there is an IC café in Zhangjiang, Shanghai, and the main customers are white-collar workers engaged in chip design near Zhangjiang, and the café will host IC-related technical discussions and reports from time to time.

There are also cafes where you can pet and play with cats, a book-bar-style café, a maid café, and so on.

How to make guests come often must come.

In other words, it is.

How to gather popularity.

What's more important is how to maintain popularity.

It's all about the method.

Your store has been opened, and the conditions are fixed.

Then we can only start from the number of customers (the number of people entering the store) and the number of tickets (the amount of consumption per person), so it can be divided into two levels: internal and external.

Internal --- product structure.

Characteristics are selling points--- what are your characteristics? There are --- zoom in and zoom in again. If you don't have one, get one.

It's about giving consumers a reason to pay for it: why should they come to you for coffee?

Profit comes from the product--- how your product is matched – and the design should be positioned according to your café and who you are consuming it for.

Please note: Coffee, wine, and tea are all palatable. In other words, the consumer group is more special.

For example, the supermarket has all kinds of drinks, but there is no coffee. That's it. Harbing is big and advanced.

But it has not yet allowed the masses to westernize to the point of making coffee and the capital.

So find out this demographic, and cultivate.

External --- marketing.

How? For example: group building. Local city. It is possible to gather such people, for example, in a general café, which provides books, magazines, etc.

Then you can get a whole second-hand magazine or book for a cup of coffee.

For example, a dedicated cup.

For example, cross-industry co-marketing... And so on, there are many ways.

Coffee sales routine, with the circle of friends to the store to enjoy 6% off coffee and recommend three customers to get a free cup. 5% off card and friendship card to pick up at the store, next time with 5% off the card can be used to buy any coffee or designated model, friendship card to friends or colleagues to consume, friendship card to enjoy 7% off or 75% off consumption discount. Then customize the coffee cup and pattern design to be more in line with the current state of people.

Community Spending!

The café is elegant, elegant, and freshly decorated to keep you coming back, and of course, the coffee tastes great.

Now many guests are like this, go out of the mobile phone on the battery, if there is no good charging experience, it is estimated that the guests will not come next time, now well, Romax has launched a commercial power supply for leisure places such as cafes and restaurants, using an eight-in-one charging base, a charging base can store power for eight mobile power banks at the same time, and guests will never complain about a good charging experience.

Huang Zunxian: "Dream of Red Mansions" is the first good part from ancient times to the present. [14]

Landlord, it can be seen that you are also a coffee lover, you can choose a brand to join the alliance when opening a coffee shop! Take a look at the product's positioning, prospects, advantages, and how good its coffee is. Grade: This can also be a range of considerations!

You can sit in the café for dating, chatting, etc.!

The store has a unique style, you can set up some bookshelves, add some books, so that it shows a casual and elegant and can read your favorite book while sipping coffee.

For example, "Tom Yoke" is such a style, and the café design adopts the concept of reductiveness, mainly creating a traditional European-style complex casual café. All the café stores are designed and completed by the headquarters, and the decoration is made of old elm tables and chairs, European-style sofas, lime red brick walls, ecological trees, characteristic leisure book bars, graffiti paintings, untreated steel and glass, highlighting the original ecology. Although the brand has high requirements for the location of the store, it is more flexible and free when it comes to the size of the store.

Personally, I think that running a café in this way should be a good café!

If a coffee shop wants to attract potential customers, it is actually not difficult, and it can hold some activities.

Now in the city, there are a lot of coffee shops, if you want to attract customers to your store, then you have to work harder, if it is just a simple operation, there is no feature, it is estimated that the business is difficult to get better.

There are also some half-price activities held regularly, such as every weekend or every Tuesday and Wednesday, etc., to the store to consume, the second cup can enjoy half price, such preferential activities are actually very attractive, many people prefer to drink coffee, in order to be cheaper, there will definitely be people to drink.

Of course, in addition to these aspects, in fact, if the store wants to operate better, it must pay attention to the quality of the coffee, and the taste will be attractive, so that it can spread ten or ten hundreds, so as to make their business better and better.

There are three main groups of customers in coffee shops: students, white-collar workers, and businessmen. The main consideration is their economic conditions and standard of living.

For students like people, the economic ability is relatively low, but the consumption level is relatively high. Some activities can be launched to attract their spending power, such as launching some couples' coffee, and setting up some quieter and suitable atmosphere in the coffee shop to attract students.

Second, for white-collar workers, this kind of group of people has a lot of work pressure every day, and they want to relax their mood every day after work or during the lunch break. It allows them to relax and chat with their colleagues during their breaks.

Thirdly, for businessmen, the purpose of their visit to the coffee shop is mainly for business conversations, so that we can create an area for them to have business conversations in a comfortable and formal environment.

First, the design of the coffee shop environment should be chic.

Opening a coffee shop is a place for leisure and entertainment, and I think the environment is very important, so I need to put some thought into the environmental design.

Only if the design is chic, people are very comfortable after entering, and they are willing to stay in it, then there will be repeat customers, otherwise even if the customer comes in, they will not stay for a long time, so they will basically not be willing to come next time.

2. Organize preferential activities on a regular basis.

Activities are also to attract customers, sometimes you can do some experiential activities, so that potential customers can experience it, and if they feel good after the experience, then the next time the customer will definitely come.

This experience activity should be planned in advance, especially in terms of **, so that potential customers feel that it is worth the money, and they can try it.

3. Design creative posters at the entrance of the store.

In addition to in-store activities, I personally feel that it is necessary to design a creative poster at the entrance of the store, and the main body of this poster is customers passing by. Some customers will go on a field trip when they are looking for an event venue, and if your coffee shop poster is attractive, it is natural to enter when they pass by your door.