Takeaway fast food restaurant how to do market research

China's food delivery market is a very large market, involving many different categories. Here are some categories to keep an eye on:

Hot food takeaway: including fast food, fried chicken, fried rice, hamburgers and other fast foods, as well as Chinese fast food such as rice bowls, noodles and claypot rice. The advantage of this category is that the delivery speed is fast, which is suitable for consumers who urgently need to solve the problem of dining.

Beverage takeaway: including coffee, milk tea, juice and other drinks, the advantage of this category is that consumers are more loyal to the brand taste, and the cost of delivery with Sun Shan is low, which is suitable for online ordering, offline pick-up or rider self-delivery.

Pastry and bread takeaway: including bread, cakes, desserts, etc., the advantage of this category is that consumers have higher requirements for taste, appearance, and gifts, and it is suitable for consumption scenarios such as gifts or afternoon tea.

Fresh vegetable takeaway: including fresh fruits, vegetables, seafood, meat, etc., the advantage of this category is that consumers have higher requirements for food safety and quality, and daily demand is relatively stable, which is suitable for establishing subscription services and high-quality ** chains.

Home cooking takeaway: including home-cooked dishes, special snacks, etc., the advantage of this category is that consumers' requirements for taste, **, and delivery speed are relatively balanced, and it is suitable for small restaurants and self-employed people to enter the takeaway market.

The above categories are only a part of the food delivery market, and the specific track selection needs to be analyzed according to market trends, consumer demand and competition.

1.Hot pot**: Small hot pot or large hot pot can be provided in various flavors, so that consumers can enjoy the delicious taste of hot pot at home. Scrambled the chain dry.

2.Burgers**: Burgers, fries and drinks are a combination of traditional fast food**, but now they can also be added with fresh elements such as salads and desserts to meet consumer demand for healthier, varied foods.

5.Japanese and Korean Cuisine**: Including sushi, yakiniku, bibimbap, etc., these often include a variety of side dishes and main dishes, allowing consumers to enjoy authentic Japanese and Korean cuisine at home.

6.Steamed bun porridge**: Steamed buns, porridge, and fried dough sticks** are both nutritious and delicious, suitable for breakfast and supper consumers.

Hello, first, the market research structure before opening a store Before opening a store, we should pay attention to the research of the population living around the store. What kind of people there are, what kind of consumption is needed, and investors also need to look at the "dishes" and eat the "meals". Some investors and operators with a good eye should study the following ten points in this regard, such as the changes in the total population and population of the surrounding communities and communities, and demographic factors such as passers-by and marginal customers; Demographic composition.

There are not only urban people, but also new Shanghainese from other places, as well as foreign residents in Shanghai, which kind of people are the majority, which will affect the quality of business; Population density. For example, around the business district, it is necessary to distinguish the population of the main business district, the secondary business district, and the marginal business district.

Second, the market analysis before the store opens.

1. Geographical characteristics of the market: regional landform, ** region, the center of the city.

2. Characteristics of market climate and terroir: climatic conditions have a great potential relationship with consumers' eating habits.

3. The GDP of the market where the enterprise is located in the current year, as well as the data of the past years.

4. The investment status of the market.

5. Tourism data that has a greater impact on the catering market, especially the number of tourists received in the past year, and whether it is a development trend or a declining trend.

6. The per capita disposable income of local urban residents, the average salary of employees in the city, and the proportion of income from catering consumption are used as the reference basis for restaurant pricing.