What are the steps of the brand licensing process?

The steps of the brand licensing process are generally to negotiate with the merchant to formulate relevant matters, and then make commitments to each other and sign a contract, which is the basic step.

The process of brand authorization is very complicated, and it mainly depends on whether you are a big brand or a small brand, that is, a brand authorization process for online or offline physical stores.

If you reach the brand's procedural steps, that is, his person will have an authorization button at one point, and then click on it to authorize, and then it will be able to operate normally.

The process steps of brand authorization should be very organized and clear, and a certain authorization process can be achieved, which is a very formal process to achieve this. Rationalization of brand licensing.

The main steps of the brand authorization process are as follows:

1) Review and evaluate the company applying for authorization;

2) Market planning: resource integration, product conception;

3) Brand authorization: formal authorization, signing of letters of intent, contracts, letters of authorization, etc.;

4) The brand supervises and guides the product quality of the authorized company;

v) Sales tracking, influencing further brand licensing plans.

Enter the **business background, in the page, you can see some new functions, click the "Distributor Guarantee Service" button under "Service Management" to enter the application page.

On the application page, you can see that the application status is Not Activated, and click the Apply to activate button to apply.

After clicking on the application, the corresponding member and company names will appear on the page, and after checking that they are correct, fill in the blank text box for the brand you want to apply for "Brand Authorization", separated by commas.

After filling in the brand name, you need to carefully read and sign the "Brand Authorization Certification Agreement" on the same page, and proceed to the next step after confirming the signing (Note: Please carefully read the copywriting reminder about the need to freeze the deposit of 3,000 yuan to sign the withholding agreement).

After signing the "Brand Authorization Authentication Agreement", enter the Alipay account and payment password on the "Alipay Withholding Agreement" signing page for confirmation.

After signing the Alipay Withholding Agreement, the process of submitting the application has ended. You need to wait for the review of the second child.

After the application process is complete, return to the application page and the status will be displayed as "Pending Review". At this time, it is necessary to review the application of the second child, and the result of the review will appear in two situations:

1. The audit is not passed.

If the service application is not approved, the status on the application page will change to "Approved", and the application button will become unavailable, and the application will be rejected for 7 days.

2. Approved.

At this time, it means that the application has passed the review of the primary two, but whether the service is opened depends on whether the Alipay balance is sufficient, and there will be two situations at this time:

1) The review is passed, the Alipay balance is sufficient, and the service is opened.

If the review is passed, and the balance in Alipay is sufficient, the corresponding Ali Want Want will also receive a system message of approval.

2) After the review is passed, the Alipay balance is insufficient and the service has not been opened.

If the application is approved, but the deposit is insufficient, return to the application page, and the application status changes to unpaid deposit, and the service has not yet been opened, and the service will be activated only after the deposit is successfully paid. At the same time, there will also be a reminder in the message that the application has been approved, but due to the underpayment of the deposit, the service is also not opened. In the state of underpayment, there is a sign of underpayment on the homepage of the background of the merchant, which is the status of the deposit paid by the merchant who opens various services and pays the margin:

Click on the underpayment to enter the margin management page and make up the payment: at the same time, the merchant can directly enter the margin management page through the process of "service management" - "distribution guarantee service" - "margin management" and carry out the corresponding operations.

If you want to cancel the service application when the service application is pending review, you can click "Cancel Application" and click to restore the status to the inactive service status.

This thing is well, more busy, complete and formal you can consult him directly.

To get a brand license, you need to follow these steps:

1. Understand the brand owner's authorization policy.

Brand owners usually publish their licensing policies on their official ** or other channels, including the scope of authorization, conditions, fees, etc. You can start by understanding the brand owner's authorisation policy to determine if they meet their requirements.

2. Contact the brand owner and submit an authorization application.

You can contact the brand owner through the brand owner's official **, customer service**, email and other channels and submit an authorization application to them. When submitting your application, you will need to provide relevant company information, product or service information, marketing plan, and other materials so that the brand owner can evaluate your application.

3. Sign the brand authorization agreement.

If the brand owner accepts your authorization request, you'll need to sign a brand licensing agreement with them. The agreement should include terms and conditions such as the scope of authorization, conditions, fees, methods of use, and confidentiality agreements to ensure the protection of the rights and interests of both parties.

4. Implement the authorization plan and pay the fee.

Once you have signed a brand licensing agreement, you will need to implement the licensing program as specified in the agreement and pay the licensing fee on time. When executing the licensing program, you will need to comply with all the terms and conditions set forth in the licensing agreement to protect the rights and interests of the brand owner.

It is important to note that:

Brand licensing is usually a complex business relationship, and both parties need to fully understand and evaluate each other's needs and conditions before signing the brand licensing agreement, and establish a good cooperative relationship and communication channels to ensure the smooth progress of the business cooperation. <>

Brand authorization, also known as brand licensing, generally refers to the fact that the licensor grants the licensee the trademark or brand owned by himself to the licensee in the form of a contract. The licensee is usually required to engage in business activities in accordance with the provisions of the contract, usually to produce or sell a certain product or provide a certain service. And pay the corresponding fee, that is, the royalty, to the licensor.

At the same time, the authorized person will provide guidance and assistance in personnel training, organizational design, operation and management.

[Legal basis].

Regulations for the Implementation of the Trademark Law of the People's Republic of China Article 26 The Trademark Office shall not accept an application for trademark opposition under any of the following circumstances, and shall notify the applicant in writing and explain the reasons: (1) it has not been filed within the statutory time limit; (2) the applicant's qualifications and grounds for opposition do not comply with the provisions of Article 33 of the Trademark Law; (3) There is no clear grounds, facts, or legal basis for the objection; (4) The same objector files another opposition application against the same trademark on the same grounds, facts and legal basis.

Brand authorization OEM means that the brand does not directly produce products, but authorizes major retail merchants to OEM sales through brand authorization.

Brand authorized brand The trademark is someone else's, and after being authorized by the other party, plus the anti-counterfeiting tag of the other party's brand and pasted on their own goods, it becomes a regular brand. The model of brand authorization is currently very common - for example, Romong, Woodpecker, Snoopy, Antarctica, Catilla Crocodile, Parlando, Egger, Flying in the Snow, Disney, Arctic Velvet, Legend Paul, Classic Car, Scarecrow, La Chapelle, Kangaroo, Hengyuanxiang, Heilan Preferred and other clothing brands are OEM brands, which can be branded, and you will be authorized when you buy the label.

Authorizing a traffic brand can have the brand's own organic traffic products, assign value to good reporting activities, reduce the return rate, and increase the conversion rate.

The meaning of the brand authorization letter. Brand is a well-known and well-known product synonym with a certain reputation. The brand authorization letter means that the licensor grants the trademark or brand owned by the licensor to the licensee in the form of a contract.

The brand is the patent right of the brand owner, and if it is used by others without authorization, it is an infringement, and the owner may require the infringer to stop the infringement and compensate for the corresponding infringement.

[Legal basis].

Article 60 of the Patent Law of the People's Republic of China Where the exploitation of the patent without the permission of the patentee is an infringement of the patentee's patent right and a dispute arises, the parties shall settle the dispute through negotiation; If the patentee is unwilling to negotiate or fails to reach an agreement, the patentee or interested party may file a lawsuit with the people's court, or may request the department in charge of patent work to handle the matter. If the department in charge of patent affairs finds that the infringement is established, it may order the infringer to immediately stop the infringement, and if the party concerned is not satisfied, it may file a lawsuit with the people's court in accordance with the Administrative Litigation Law of the People's Republic of China within 15 days from the date of receipt of the notice of disposition; If the infringer does not sue and does not stop the infringement after the expiration of the time limit, the department in charge of patent affairs may apply to the people's court for compulsory enforcement. At the request of the parties, the department responsible for the administration of patent work may mediate the amount of compensation for patent infringement; If mediation fails, the parties may file a lawsuit with the people's court in accordance with the Civil Procedure Law of the People's Republic of China.

Brand licensing is a business model of cross-border cooperation, in which the licensor owns intellectual property (IP) such as trademarks, brands, and images with commercial value, and the licensee obtains the right to use the agreed area, product and time in the form of a contract, and the licensor obtains the corresponding copyright money.

Intellectual property, commonly referred to as "IP". It is used to protect the intangible property rights of copyrighted works, trademarks, patented inventions, and other achievements of human intellectual creation.

Official authorization means that the licensor grants the trademark or brand owned by the licensor to the licensee in the form of a contract; The licensee engages in business activities (usually the production or sale of a certain product or the provision of a certain service) in accordance with the provisions of the contract, and pays the corresponding fees ——— royalties to the licensor; At the same time, the authorized person will provide guidance and assistance in personnel training, organizational design, operation and management.

To apply for the logo of the brand license, the application procedure is as follows: 1. Enter the background of the ** business, you can see the new function on the page, and click the distributor guarantee service button under the service management to enter the application page. 2. On the application page, you can see that the application status is not activated, and click the Apply for Blind Resistance button to apply.

3After clicking on the application, the corresponding member and company names will appear on the page, and after checking that it is correct, fill in the brand applying for the brand license in the blank text box, separated by commas between multiple brands. 4. After filling in the brand name, carefully read and sign the "Brand Certification Agreement" on the same page, confirm the signing and proceed to the next step5. After signing the "Brand Certification Agreement", enter the Alipay account and payment password on the signing page of the "Alipay Deduction Agreement" for confirmation. 6After signing the Alipay deduction agreement, the process of submitting the application has ended.

It is necessary to wait for the review of Xiao Er.

Company Law of the People's Republic of China

Article 7 A business license shall be issued by the company registration authority to a company established in accordance with the law. The date of issuance of the company's business license is the date of incorporation of the company. The company's business license shall indicate the company's name, domicile, registered capital, business scope, and the name of the legal representative.

If there is a change in the items recorded in the business license of Changyu Company, the company shall go through the change registration in accordance with the law, and the company registration authority shall renew the business license.