After the epidemic, how to prepare for offline marketing activities and meetings?

Before preparing for an offline marketing event, it is necessary to prepare from three aspects, one is how to organize and plan this event, the second is how to deepen the content of the event, and the third is how to promote and publicize. All three aspects are taken into account in order to have a successful meeting. So how do you do that?

I learned some methods in [Baige Says] gzh, let me share them below.

1.Pre-event – organization and planning.

Organization and planning is the beginning and most important part of an event. The organization and planning of any event meeting is inseparable from the following three key points as support. Defining these three points is a key part of organization and planning.

1) Clarify the purpose of the activity.

Having a clear purpose can help event organizers prepare in the right direction, and finding the goal of an event meeting can be found in the following ways: product data, market hotspots, competitive product dynamics, target demographics, and leadership perspectives. When the purpose is clearer, things become easy.

Understand the demands, and focus on them.

Complete KPIs with data as an indicator.

Starting from the purpose of the activity, determine the period and scale.

2) Clarify the goal of the activity.

Any activity needs to set goals, and the goal of the activity is not only to complete the tasks assigned by the leader, but also the backbone of an activity. Guide team members to work in a common direction, without a goal, the activity will become worthless, and the whole team can easily fall into a mess.

How do I set campaign goals?

What should I focus on when setting campaign goals?

3) Define the target audience.

Who are my customers?

Initially define the target customer group.

Customer segmentation. 2.Pre-event – Deepen the content of the event.

From the perspective of enterprises, the activity should be content-oriented, and the setting of each topic should be in line with the pain points and hot spots of the industry. At the same time, it should also have a certain height, so that users can feel the mainstream changes in the industry.

1) Focus on the needs of the most important groups.

2) Speech captures user pain points.

Valuable content.

Personal anecdote. 3) Tap into genuine speakers.

Make good use of shortcuts. For communication.

Three elements attract speakers.

Maintain long-term communication.

3.Pre-event – promotion and publicity.

The participation rate of the event is determined not only by the event itself, but also by the promotion of the event. In the current information, more and more activities begin to interfere with the sight of target users, event organizers want to stand out in many activities, in addition to high-quality content as the basis, a design of the registration page and high-quality promotion channels, are also essential.

1) Create an event page with a sense of image.

Create on PC.

Mobile** creation.

Mini programs. 2) Choose high-quality promotion channels.

High-quality promotion channels.

Precise promotion channels.

Fission promotion. 3) Data tracking and evaluation of promotion effect.

Data tracking settings.

Evaluation of the effectiveness of the data.

Under the new normal of the epidemic, the preparation of in-person meetings requires strict epidemic prevention measures, and the scale and contact of people will also be limited, and it will inevitably incur a certain degree of additional costs. In the short term, it is not advisable to plan a large offline marketing event meeting.

On the other hand, perhaps virtual meetings would be a good option, and it would also be a trend for marketing campaigns or meetings when the pandemic is not finally under control. Finding a virtual meeting and virtual event provider that can be trusted in both technology and service is crucial. On the one hand, it can save on the venue, entertainment and travel costs of offline events, and on the other hand, it can also hold online events in the short term during the epidemic period to keep the conference cycle on track without interruption.