How to choose children s amusement equipment according to the needs of the market prospect

I would like to learn a little about Jinbao.

Analyze the level of consumption.

Generally speaking, the evaluation of consumption level needs to be evaluated from housing, transportation and communication, clothing, family, entertainment, education, medical care and other aspects.

As for the customer consumption level of children's amusement parks, in addition to the above reference factors, it is also necessary to look at the proportion of nearby children in the total population. The more children, the larger the potential consumer group of children's amusement equipment, and only by mastering the consumption level can you prepare for your own children's paradise in a targeted manner.

Competitor surveys.

Under the conditions of an open market economy, it is necessary to do a good job of investigation, and if there are already people in the vicinity who are children's playgrounds, then analyze the actual situation of competitors, know themselves and know their opponents, and only then can they not be defeated. Investors can go to the nearby children's park to explore the situation, see the number and scale, distribution and composition of competitors, understand the advantages and disadvantages of competitors, marketing strategies, customers, services, etc., and have a general framework in mind.

Observe the configuration and business model of the opponent's amusement equipment, and whether there are any evasions and merits. When opening your own children's park, you can learn from it and make appropriate adjustment strategies, so that no one has me, and no one has me.

Population Density Census.

The population density of an area can be determined by the number of people or households per square kilometer, and the higher the population density of an area, the size of the park can be expanded accordingly.

For areas with a large population during the day, the characteristics of their consumption demand should be analyzed for operation, such as extending business hours and increasing convenience projects to meet needs;

Store environment survey.

The location of the children's playground is very important, a good store location can make your store run longer, it is recommended to choose a large shopping mall, shopping mall, supermarket, large community and other places. In addition, the floor space should also be well considered, too small or too large may affect the long-term operation in the future.

Investors can consider the prosperity of this business district, such as whether it is suitable to choose the location of the children's playground in a large shopping mall, etc., and evaluate it according to their own financial situation.

Many investors have done a good job in the market research of the above points, and the later business development is very good.

Clause.

First, there are many entertainment places in the city, parks, playgrounds and various business places for the purpose of leisure and entertainment, but there are still various problems in the special playground with children as the main body, there is a lot of room for improvement and development, today, let's take a look at the market status quo of children's playgrounds.

Clause. Second, the design and layout of some children's playgrounds are too monotonous, and the commercial atmosphere is too heavy, which cannot meet the warm and warm atmosphere that children need strongly at this age.

Clause. 3. The space for children's playgrounds is insufficient, and the range of children's activities is narrow. The second is that the safety of children's playgrounds is not well considered, such as: the design of children's playgrounds located next to the roadway in the community, the lack of consideration for the branch of people and vehicles, as well as the emission of automobile exhaust, etc., seriously threaten the health and life safety of children.

Clause. Fourth, the speed of innovation of playground equipment is slow. There is a single type of equipment, and one type of equipment is too much and can be placed for several years, which can make players tired and bored over time.

Clause. Fifth, children's entertainment is a good project that can make a big development and make a fortune, and you should be prepared to master all the favorable elements in order to get the return you want.

Clause. 6. Therefore, whether you are operating a playground or planning to enter the children's amusement equipment industry, you must start from the current market status of children's playgrounds, correct and avoid existing problems, and move towards positive growth.

If you can, of course, you should start with research, so that you can get first-hand fresh information. If the conditions are limited, you can consult some relevant information on some professional **, or you can interview practitioners in related industries to understand the situation (you can visit the door or **visit). Finally, combined with the means mastered, analyze and summarize.

QYRESEARCH**: In 2024, the global amusement equipment market size will be USD million.

The categories of playground equipment are: horizontal bars, sandboxes, climbing equipment, swings and slides, etc. It can be used in a wide range of industries. The survey results show that the playground equipment market in 2019 is swings and slides.

According to our research and analysis, manufacturers in North America and Europe are the major leaders in the international amusement park equipment market. Manufacturers in China are not technologically mature. The Chinese market has a large space, and there is a big gap between international brands and local brands.

In order to increase profitability and competitiveness, amusement equipment manufacturers have increased their investment in R&D and product design processes. Some manufacturers produce special amusement equipment to meet the needs of consumers.

QYResearch published "2021-2027 Global and China Amusement Equipment Market Status and Future Development Trend", which provides a basic overview of the amusement equipment industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures. This report studies the development status and future trends of amusement equipment in the global and Chinese markets, and analyzes the main production regions, major consumption regions and major manufacturers of amusement equipment industry from the perspective of production and consumption, respectively.

It focuses on the analysis of the product characteristics, product specifications, products of different specifications, production volume, output value and market share of major manufacturers in the global and Chinese markets.

In summary, the amusement equipment manufacturing industry has an expected future, and the market will still grow over time. Therefore, in the next few years, the output of amusement equipment will show a steady growth trend.

Children's amusement equipment has a good prospect, according to the prospective industry research institute's "2016-2021 China amusement equipment industry market demand and investment strategic planning analysis report" shows that according to statistics, the average annual consumption of children in China is about 40,000 yuan, and at present, there are nearly 200 million children in China, even if the annual per capita play consumption is calculated according to the lowest 1000 yuan, the market wealth value they generate is more than 200 billion, and the consumption power is amazing! More importantly, in the children's entertainment market, the chain-type consumption structure of its potential industrial market has infinite possibilities.

With the continuous development of the city's economy, the demand for amusement equipment will continue to increase. With the continuous development of the real estate industry, more and more communities are built and occupied, and the demand for amusement equipment will continue to grow. With the steady and rapid development of China's national economy and the improvement of people's living standards, people's demand for entertainment has grown.

The original amusement equipment is constantly upgraded and upgraded, and the products are updated. In short, when we see opportunities, we must also see our own shortcomings. The innovation of many amusement equipment is relatively low, and the playability is not high, which is a problem that many manufacturers should pay attention to.

For a long time, China's amusement equipment has focused on education, and there is less joy and fun. We focus on the R&D and production of new amusement equipment, bringing joy to customers and making a strong mission.

This market** is still good, yes, you need to buy a suitable venue.

The amusement equipment industry has developed very rapidly in recent years, especially now that the country is vigorously developing tourism, whether it is a scenic spot, a farmhouse or a park, there are special areas to operate amusement equipment. Nowadays, children and young people are more likely to ride on amusement equipment. So the prospect of amusement equipment is still good.

Indoor children's amusement park is a market segment of the amusement park industry, which has developed hotly in recent years.

Doneness gradually rises. Compared with foreign advanced indoor children's amusement parks, China's gap is still relatively obvious, and it is in the initial stage of development, but the domestic child population is large and the market potential is huge.

Indoor children's amusement park refers to the place that is opened indoors for children to play, fitness and education, mainly distributed in large shopping malls, gymnasiums, science and technology museums, etc. According toProspective Industry Research InstituteAccording to the statistics of the "Analysis Report on China's Indoor Children's Amusement Park Industry", there are about 500 domestic enterprises engaged in indoor amusement parks, and the supply is sufficient.

Despite the rapid growth of indoor children's amusement parks, there is a phenomenon of disorderly competition due to the low threshold and single product and business model. Because of this, the domestic children's amusement park industry has failed to form a leading enterprise with a monopoly, with a high degree of homogeneity and replaceability.

In the future, with the proliferation of shopping malls, indoor children's amusement parks are expected to become the standard and usher in rapid growth. High-quality enterprises in the industry will stand out and form chain brands to further expand the market scale. The birth of leading enterprises will make indoor children's amusement parks move from a decentralized pattern to a centralized and reasonable industrial layout.

To sum up, China's children and adolescents have a large population, especially due to the good expectation of a comprehensive second child, the indoor children's amusement park industry will usher in explosive growth. Indoor children's amusement park enterprises should combine the market to meet the needs of children's culture and entertainment, and it is best to effectively combine education and entertainment.

First, brand development.

In the future development, regardless of the use of chain or franchise business model, the competition between brands is inevitable, and the children's park market is no exception. Therefore, the better the reputation of investors in choosing children's park brands, the higher the brand awareness, and the higher the customer flow and sales brought by the brand.

2. Large-scale development.

In the future, children's parks will develop from small and medium-sized to large-scale development, realizing the development of a complete industrial chain of parks + retail + catering + culture. In order to realize the large-scale development of children's parks, domestic children's parks mostly adopt the mode of cooperation with shopping malls.

3. Personalized development.

With the improvement of people's living standards and the increasing diversification of entertainment needs, the decoration design and amusement equipment design of children's parks will develop in the direction of personalization, characteristics and themes, so as to bring children a multi-scene immersive amusement experience and extend children's stay time and consumption frequency as much as possible.

Fourth, professional development.

The amusement equipment and amusement environment of children's parks are similar, the operation and management of children's parks are more standardized, and the service skills of employees are more professional, which is the key competitiveness of the development of children's parks in the future.