What are the four elements of email marketing 5

It is mainly the content of the email, the recipient's address, the sending platform, and the data statistics.

The three elements of standard mail refer to the address, sender, and the concise content of the sent letter.

There are two types of mail: domestic mail and international mail. Domestic mail can be divided into letters and packages according to the nature of their contents. In China, correspondence includes letters, postcards.

There are 4 kinds of printed materials and reading materials for the blind, and the package includes parcels and courier packets. International mail is divided into international mail and international parcels. The former includes 5 types of letters, postcards, printed matter, reading materials for the blind and small packets; The latter is divided into 4 types: ordinary parcels, fragile parcels, insured parcels and oversized parcels.

According to the processing procedures, delivery methods or delivery time limits, mail can be divided into ** mail, express mail, air mail, insured mail, cash on delivery mail, etc. The post office issues a receipt when receiving and mailing, registers it when processing, and requires the recipient to sign for the mail when it is delivered, which is collectively referred to as the receipt mail.

Transfer process. The delivery sequence of mail is divided into four links: receiving and sending, sorting and sealing, transportation and delivery. The main methods of receiving and sending are to set up mailboxes, mailboxes and direct receipt and mail at the business window of the post office.

Sorting and sealing is to separate the mail according to the place to be sent, and then seal the sorted mail into a general mail package.

bags, sets of sets) for shipping.

Transportation is to transport the general package of mail to the place of arrival through the specified postal route. There are two types of delivery methods: address-based delivery and in-post office delivery. Undeliverable mail items are generally returned to the sender.

Mail that cannot be delivered and cannot be returned is undelivered, which shall be opened by the designated organization in a centralized manner, and those that can find clues to surrender shall be returned, and those that are still unavailable shall be destroyed or otherwise disposed of after a certain period of storage.

The three factors of email marketing are as follows:

1. Prerequisite for target customer licensing.

There are many ways to collect permission-based addresses for target customers, which are generally divided into online and offline. Online collection methods include registration, subscription, online activity collection, etc., and offline exhibition exchange business cards, event collection, shopping mall membership, etc.

2. Send information by mail.

Email deliverability is the foundation of email marketing. If you want email marketing to be carried out normally, the delivery of emails is the key. The one-meter mail platform has a large number of high-quality rock bureau coarse IP resources, adopts a multi-IP cycle sending mechanism, and has signed a white list with major mail operators, which greatly improves the delivery rate of the mail and improves the effect of mail coarse marketing.

3. Deliver valuable information.

The content of the email is the key to the conversion of the email marketing, and delivering valuable content to the target customer can cultivate the recognition and loyalty of the target customer, which in turn can also improve the conversion rate of the customer. Yimi intelligent mail software provides users with a large number of free exquisite email templates, and users can choose suitable email templates for email, so as to improve the reading experience of target customers.

Features of email marketing

1. The delivery of a wide range of emails is not limited by time and space, as long as you have enough email addresses, you can send emails to these mailbox owners in a short time, and the marketing scope can be national or even global.

2. Simple operation: Using professional email software, a computer can send tens of thousands or even more emails every day, and the operation does not require advanced computer knowledge, nor does it require complicated production and sending process.

The three factors of email marketing are the user's permission, the email conveys the message, and the message is valuable to the user. Email marketing can effectively help you increase your traffic and increase the conversion rate of your transactions.

Email marketing is to collect and sort out the email addresses of potential user groups in advance, including the advantages and features of products or services, and then send them to their email addresses step by step, type and time, so as to achieve the purpose of publicity and sales.

Advantages of email marketing

1. Low cost.

Because e-mail is generally free, such as our QQ mailbox, mobile phone number mailbox, etc., and whether there is the Internet or not, can be sent to the other party's e-mail, it is also convenient for users to view, some e-mails can be stored permanently, and the space occupied is also small, and now the EDM system on the market, generally 1 yuan can send hundreds of thousands of emails, favored by business owners.

2. High efficiency.

There is no doubt that the efficiency is high, email is different from other types of marketing promotion, there must be a network to tremble the cover travel can be promoted, users can see it if they have a network, they can't see it without a network, and other marketing methods are relatively more complicated than email marketing. E-mail marketing only needs to write good content materials, and can directly book the sending time by region, age, classification, and time, and can also be sent anytime and anywhere, without affecting the user's reception and reference.

3. High accuracy.

High accuracy means that EDM marketing systems now add a variety of tags and attributes to all email addresses. Enterprises only need to select the email address corresponding to the attributes of their products and services, and they can send them directly. Say goodbye to the previous "needle in a haystack" marketing methods and methods.

1 Based on user consent 2 Delivery of information via email 3 Information is valuable to the user.

Email content: The email content needs to be designed to be distributed in a certain format, including plain text format, HTML format (recommended) and rich media format, or a combination of these formats, such as plain text HTML mixed format. Generally speaking, HTML format and rich media format emails have better visual effects than plain text format, and the effect will be better from the perspective of advertising, but there are also certain problems, such as the large number of file bytes (such as rich media format), and the user's inability to display the email content normally on the client.

Email marketing EDM, the abbreviation of email direct marketing, is an online marketing method that delivers value information to target users by email with the user's prior consent. There are three basic elements of email marketing: user consent, email delivery, and information that is valuable to the user.

None of the three factors can be called effective email marketing without one. Email marketing is a direct marketing method that uses email to communicate with your audience's customers. At the same time, it is also widely used in the field of network marketing.

Email marketing is one of the oldest online marketing techniques, and it can be said that email marketing is older than most of the best promotion and network marketing techniques.

There are five elements of email marketing success:

1. Be clear about the goals of email marketing.

2. Use appropriate communication strategies.

3. Define your target customers.

4. Design attractive emails.

5. Analyze the effect, keep trying and learning.

In practice, the limitation of technical problems is often a big problem, such as mailing list subscription, sending, management system, of course, it is not that it is technically impossible to achieve, but because each additional function, it is necessary to increase the corresponding capital investment, if this investment can not bring benefits in the short term, enterprises usually do not invest money for long-term functional needs. Nowadays, a large number of small businesses** are still at the level of simple enterprise and product information distribution, and the function of mailing lists is not the most important.

Since a large number of online marketing service providers are currently very small, it is not surprising that there are not enough resources to carry out mailing list marketing, and until it has a certain brand awareness and scale, mailing list marketing is not the most effective and economical means of online marketing. In practice, some enterprises are easy to fall into two directions of misunderstanding in the establishment of mailing lists: first, they have developed a well-functioning mailing list system, but they do not have the ability to operate and maintain their own mailing lists, not only the investment has not been rewarded, but also some of the best functions have become furnishings, which affects the corporate image to a certain extent; Another common misconception is that when you have the business resources, you don't build your own mailing list, let a lot of marketing resources go to waste, and you may even be competing for a large number of potential user resources by competitors, and then regret why you didn't apply the internal list email marketing tool as soon as possible.

Therefore, it is most important to choose the appropriate network marketing means according to the internal business conditions of the enterprise, and enterprises should be fully aware of this when making mailing list strategy decisions, there is no need to waste limited marketing resources, but the huge value of mailing list marketing should not be underestimated.