What are the most basic elements of SEM promotion

If the keywords you choose are not the keywords that customers will search for, then no matter how well your account is optimized, it will only speed up the progress of your failure.

Understand the demographics of your target customers.

1.Presentation scale.

We put so many keywords every day, not every keyword can be displayed, there are problems with keyword bidding, and there are also problems with keyword quality. When less than 60% of your ads are shown, your ads aren't performing well. Because more than 40% of potential customers can't see our promotional information when they search for what they want, so naturally all these potential customers are lost.

2.Hits.

In the promotion account, there is a passing mark for the click-through rate, that is, we need to know that we can't get the high click-through rate of our competitors, but if the click-through rate of your own account is relatively low, it means that there is something wrong with it. These issues can lead to a decrease in quality, increased bidding costs, and a decrease in ad position.

3.Ad position.

In order to have a very good promotion effect, you need to increase your promotion ranking to the top three, because there is data that shows that the location traffic here is the highest, and once it goes down, the traffic will drop sharply. These are all related to the user's search and click habits, and the ad ranking is related to the quality of your keywords, which in turn will be identified by the system. So, when your ad is eligible to appear, the system will rate the ad, so when the ad is affected by many factors, the ad position will change more or less.

a.Broad match means that as long as the user's search is related to the promotion word, the promoted product has a chance to appear.

Answers: a, b, c, d

When we expand our keywords, we diverge according to the core words. A large number of keywords are enough to dazzle, which requires us to hold and check the keywords to make a classification. There are many forms of keyword categorization, each of which can guide the planning of strategy and direction.

The purpose is not vertical, and the classification method of the same keyword will be different. After digging out the keywords, Brother Yu Pi often classifies and groups keywords according to many specific methods such as parts of speech, description topic type, search segmentation purpose, value, ROI, etc. For example, it is classified according to three categories: search purpose, keyword length, and keyword popularity.

2. It is to use the opportunity of user retrieval information according to the way users use search engines to deliver marketing information to target users as much as possible. To put it simply, search engine marketing is network marketing based on search engine platforms, which uses people's dependence on search engines and usage habits to deliver information to target users when people retrieve information.

3. The basic idea of search engine marketing is to allow users to discover information and learn more about the information they need by clicking into the web page. Enterprises pay for promotion through search engines, so that users can directly communicate with the company's customer service, understand and realize transactions.