What are the angles of evaluating advertising works? 5

Advertising analysis can be written from the following three aspects:

1. From the perspective of the smoothness of the copywriting, that is, whether the advertiser's intention can be clearly expressed.

2. From the perspective of the creative chain, that is, whether there is creativity and tension in the copywriting to attract the audience.

3. From the actual effect, whether early call for travel can promote sales or promote brand awareness.

Summary. Dear, I'm honored to have your question The information that the teacher found for you here is: analyze an advertising work that you think is good.

Illustrate? Analyze an ad that you think is good. Illustrate?

1.I think the most beautiful advertisement for Nongfu Spring is: Nongfu Spring is a little sweet.

2.This advertising slogan is said to have evolved from a child's blurted out after drinking Nongfu Spring: "It's a little sweet".

The advertisement not only shows the superiority of Nongfu Spring's water quality, but also begins to highlight the Nongfu Spring brand's commitment to ecological civilization.

Analyze an ad that you think is good. Illustrate?

Dear, I'm honored to have your question The information that the teacher found for you here is: analyze an advertising work that you think is good. Illustrate?

Analyze an ad that you think is good. Examples:1

I think the most beautiful advertisement for Nongfu Spring is: Nongfu Spring is a little sweet. 2.

This advertising slogan is said to have evolved from a child's blurted out after drinking Nongfu Spring: "It's a little sweet". The advertisement not only shows the superiority of Nongfu Spring's water quality, but also begins to highlight the Nongfu Spring brand's commitment to ecological civilization.

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Advertising definition, form, effect decision-making, artistic effect. Its communication ability, cultural heritage, advantages and disadvantages.

Whether there is a quote or a homonym or a figure of speech used The advantage is to attract the reader with no special meaning.

Hope it helps.

Appreciating graphic design works should be discussed from the aspects of color, composition, language appreciation, creativity, and content

1. Color: soft contrast or strong contrast.

2. Composition: there are clusters and scatters. Whether it is balanced or not.

3. Language: dots, lines, colors.

4. Creativity: whether it is novel.

5. Content: whether the main body is outstanding and the key parts of the performance.

Graphic design, also known as visual communication design, is to use "visual" as a way of communication and expression, through a variety of ways to create and combine symbols, ** and words, so as to make a visual expression used to convey ideas or messages. Graphic designers may use professional skills in typography, visual arts, pagelayout, computer software, etc., to achieve the purpose of their creative project. Graphic design can often refer to the process of making and dismantling (designing) and the final finished work.

Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers, and books), print advertising, posters, billboards, graphic elements, logos, and product packaging. For example, product packaging may include trademarks or other works of art, typographical text and pure design elements such as stylistic images, shapes, sizes and colors. Composition is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or multiple elements fused.

Basic elements: a, creativity: is the first element of graphic design, no good creativity, there is no good work, creativity to consider the audience, the spread of the best things, cultural background three conditions.

b. Composition: Composition is to solve the spatial relationship between graphics, colors and words, so as to be novel, reasonable and unified.

c. Color: A good graphic design work should pay attention to harmony, contrast, balance, rhythm and rhythm in the use of color in the picture.

The difference between the perception of the review can revolve around the following dimensions.

1. There is a limit to the time advertising time, the time of a single advertisement is generally not more than 30 seconds, the movie time is longer, and the judgment is generally about an hour and a half, and even some movies have a last-out time of up to two and a half hours. Distinguish.

2. The content of the advertisement must be truthful, not exaggerated, and not deceitful; There are many themes in the movie, such as science fiction, military, love, and slag digging, but they can be fictional and exaggerated. Distinguish.

3. The purpose of advertising is generally to let consumers know about products and services, while movies are to enrich consumers' spare time.