What are the dangers of false advertising? What are the dangers of false advertising

Now the new advertising law has stricter restrictions on the publication of advertisements, and in a general sense, false advertising has touched the law, but it can be dealt with differently according to the severity of the circumstances!

And illegal advertising is not necessarily false advertising, and the product unit that restricts advertising not only makes its advertising true, but also touches the law!

The harms of false advertising are:

1.Undermine the authenticity of the advertisement, make consumers suspicious of the advertisement, and affect the positive effect of the advertisement;

2.infringing on the property and personal interests of consumers;

3.Potential harm, make consumers distrust market entities, increase the difficulty for consumers to purchase goods, and the transactions between market entities are becoming more and more complex.

Article 3 of the Advertising Law of the People's Republic of China: Advertisements shall be truthful and lawful, express the content of the advertisement in a healthy manner, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.

Legal analysis: undermining the authenticity of advertising, infringing on consumers' property interests and personal interests, and other potential harms.

Legal basis: Article 3 of the Advertising Law of the People's Republic of China stipulates that advertisements shall be truthful and lawful, express the content of advertisements in a healthy form of expression, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.

Article 4 of the Advertising Law of the People's Republic of China stipulates that advertisements shall not contain false or misleading content, and shall not deceive or mislead consumers. Advertisers shall be responsible for the authenticity of the content of advertisements.

1. Destroy the authenticity of the advertisement, make consumers doubt the advertisement, and affect the positive effect of the advertisement; 2. Infringing on the property and personal interests of consumers; 3. Potential harmfulness, making consumers distrust market entities, increasing the difficulty for consumers to purchase goods, and the transactions between market entities are becoming more and more complex.

Article 3 of the Advertising Law stipulates that advertisements shall be truthful and lawful, express the content of advertisements in a healthy manner, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.

First, it undermines the fundamental foundation of the authenticity of advertising, makes consumers suspicious of advertising, and affects the positive effect of advertising. According to survey statistics, 85% of Chinese consumers believe that most of the products are not as good as advertised, and 66% believe that the problem that needs to be solved by advertising at this stage is untruthful;

Second, because the authenticity of the advertisement is destroyed, the property interests and personal interests of consumers are infringed. Specifically, it refers to the misleading false advertising, so that consumers are deceived after purchasing their goods or services, so that consumers' property is damaged to varying degrees, and more seriously, because of the misleading of false advertising, it may also cause consumers to be disabled or killed, similar incidents occur from time to time in the process of China's gradual transformation from a planned economy to a market economy;

Third, potential harmfulness. Due to the rapid spread of false advertising itself, wide coverage and other characteristics, it has caused huge obstacles to the normal operation of the market economy, and has had an extremely negative impact on the entire economic system and economic order, making consumers distrust market entities, and improving each other's preventive measures, such as the purchase of goods or services when the review standards, conditions are becoming more and more cautious and strict, increasing the difficulty of consumers to purchase goods or services, and the transactions between market entities are becoming more and more complex. This will inevitably increase the cost of transactions, cause great waste to society, and seriously hinder economic development.

Legal basis: Article 3 of the "Advertising Law" Advertisements shall be truthful and lawful, express the content of advertisements in a healthy form of expression, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.