Wang Yonggui s research results, Wang Yonggui s research field

Marketing & Service Marketing, Customer Relationship & Customer Behavior, Marketing Strategy & Dynamic Competitive Advantage, Customer Value & Value Innovation, Customer Innovation & Customer Satisfaction.

1) National Social Science ** Major Project (2006), Research on Cultural System Reform and Cultural Industry Development in Economic Transition (06&ZD027), Sub-project Leader: Research on the Reform of Cultural Product Market System in Economic Transition, in progress.

2) National Natural Science Project: Research on Customer Innovation Process and Management Based on Customer Relationship (70672018), 2007-2009, PI, in progress.

3) National Natural Science ** Project: Research on the Platform for Dynamic Management of Customer Assets and Its Competitiveness Based on Customer Value Innovation (70472052), PI, in progress.

4) Youth Project of the National Social Science ** Project: Research on Strategic Flexibility, Environmental Dynamics and Competitive Performance - Exploring the Road to Building and Enhancing the Dynamic Competitiveness of Chinese Enterprises after WTO Accession (02CJL004), Principal Investigator, has successfully completed the project, and the expert appraisal grade is "excellent".

5) National Natural Science ** (NSFC) Youth Project: Research on Dynamic Management of Value-oriented Customer Relationship Based on Customer Rights and Interests (70202002), 2003-2005, PI, successfully completed, expert appraisal grade is excellent.

6) National Natural Science ** (NSFC) and China-Canada University Industrial Cooperation Organization (CCUIPP) Key Research Project: Research on Service Quality, Customer Satisfaction and Competitive Advantage of China's Telecom Industry - Based on the Perspective of Resource Theory (70142023), PI, has been successfully completed.

7) The Sumitomo Foundation of Japan: Deconstruction of the Dynamic Competitive Advantage of Japanese Enterprises and Their Supporting Systems: An Analysis Based on Enterprise Resource Theory (018006), PI, successfully completed.

He has published 46 academic articles in academic journals at home and abroad, such as "The World Investment Journal" and "Jurist", such as "The Economy of Globalization Calls for the Rule of Law of Globalization: Starting from the Principle of Waiting for the Return of the People" (English article), "New Science and International Economic Law", "Research on Economic Globalization and the Reform Orientation of China's Economic Law", "The Legal Penetration of Economic Leakage and Great Integration from the Perspective of the General Agreement on Services", "WTO Membership and the Rule of Law in China", etc., which have had a significant impact on China's international legal circles. The research topics he has presided over (such as "A Comparative Study of the Laws of Chinese Mainland and Hong Kong", "The Transformation of the Functions of the International Monetary Organization in the Post-Asian Financial Crisis", "The Impact of WTO Membership on Cross-Strait Intellectual Property Protection and Countermeasures", "Research on International Investment Law" and "Research on the Convergence of International Commercial Dispute Settlement Mechanisms", etc.) can closely integrate the actual situation and needs in China's foreign-related economic exchanges, and its theoretical value and practical operability are quite prominent.

In recent years, a total of 4 articles have been published in the Journal of Tianjin University, Learning and Research and the 2000 Annual Conference of Tianjin Computer Federation. He presided over the municipal teaching reform scientific research project Danyu "Research on Computer-Aided Teaching of Violin Performance", which has been implemented. Awards:

The world-famous violin" textbook won the first prize of the 2000 Teaching Achievement Award of the Institute and the second prize of the 2000 Teaching Achievement Award of Tianjin Universities; The computer-aided teaching software won the second prize of Sun San's Tianjin University CAI Courseware Competition; In addition, he has also won the Gardener Award of the First Violin Competition of Tianjin ** College and the Gardener Award of Tianjin Children's Zechi's Violin Competition.

Wang Yonggui's scientific research has had a great impact in the domestic academic circles, and the final result of his Chinese nuclear science project "Research on Economic Globalization and Socialist Ideological Construction" has been selected and won the first batch of 10 excellent works of the National Social Science Achievement Library, and it is also the only selected achievement in Jiangsu Province in the first batch of libraries; Xinhua News Agency, "People**", "Guangming**", **TV News Network and "Qiushi" magazine all introduced the results of the book; The National Social Science Planning Office, the Jiangsu Provincial Social Science Planning Office, the Jiangsu Provincial Federation of Social Sciences and other networks focus on the introduction and publicity; The Jiangsu Provincial Social Science Planning Office also listed the book as one of the representative works published by the social science theory circles in Jiangsu Province during the "Tenth Five-Year Plan" period. This book has important theoretical value and practical significance for consolidating and developing the guiding position of Marxism in the field of ideological leadership and promoting the construction of socialist ideology. Other academic achievements have been introduced and ** by "Guangming**", "Academia" and Chinese People's University photocopied newspapers and periodicals.

The scientific research achievements have won 4 social science outstanding achievement awards at or above the provincial level, and many other social science achievement awards.