What are the advantages and disadvantages of newspapers and magazines?

First, the advantages. 1 One of the main qualities in creating an advertisement** is their selectivity, or ability to reach a specific target audience. Magazines are the most selective after direct mail**.

Most magazines are printed for a particular interest group, and the thousands of magazines printed in the U.S. reach all types of consumers and businesses, allowing advertisers to reliably target the market segments in which their products are purchased. In addition to interest-based selectivity, magazines can provide advertisers with demographic and geographic targeting. Population selectivity, or the ability to reach out to groups with characteristics, can be achieved in two ways.

The first is used in popular books and magazines, i.e., their content is aimed at clearly defined demographic groups. Geographic selectivity means that advertisers will focus on specific cities and regions.

2 Printing quality.

One of the most valuable attributes of a magazine advertisement is the print quality of the advertisement. Magazines are usually printed on high-quality paper, and their printing process provides visitors with a quality black and white or color eating effect. This is especially important as magazines are a major part of visual, product descriptions.

The print quality that most magazines can provide is greatly due to the newspaper, especially the need for color shaking. Many product categories require a shake to use color, and magazines 2 and 3 or above are all color.

3 Flexibility in creation.

With excellent print quality, the magazine also offers flexibility in the choice of form, size, and location of advertising materials. Some magazines offer special programs to enhance the creative appeal of their advertisements and increase reading and attention. This is also the time for advertisers to use this third night to provide more space for advertising.

This is also usually located in the middle or mid-lobe of large consumer magazines. Advertisers use this to make a strong impression on readers, especially during special times when a new product or brand is being introduced. The bleeding also makes those advertisements that stretch all the way to the game, and there are no blank borders around the advertisements.

This kind of advertising gives the impression of being larger and more dramatic. In addition to folding and bleeding also, the magazine selection of dressing schemes also has unusual occupation size live shapes. Some ads also make.

Use a variety of inserts, including feedback cards, how to get and even product samples. Cosmetics companies use scented tea to introduce new fragrances, and other companies have repeatedly come to ** laundry detergents, air fresheners and other products with strong fragrances. Tea is a visual representation of a product by the consumer, so it can be used as part of a sales promotion strategy.

Scent advertising, three-dimensional advertising, living advertising, and others can all push the boundaries of magazine advertising and keep readers on mind, however, there have been some recent criticisms that these advertisements are too fancy, and that they change the look and feel of the magazine in relation to the reader.

Answer: (1) Newspapers. Advantages: The title is short and concise; Ad.

The size can be flexibly selected; The distribution is concentrated in a specific place.

Region; Various columns are categorized and arranged to facilitate active job seekers.

Look for. Cons: Easy to be overlooked by possible future job applicants;

Concentrated recruitment advertisements can easily lead to the emergence of recruitment competition; Hair.

The line object is not specific, and the enterprise has to read for a lot of useless reads.

paid; The printed quality of advertisements is also generally poor. Applicable range.

Circumference: When recruitment is restricted to a certain area; When it is possible to ask.

When a large number of employees are concentrated in a certain area; When there is a large number of job searches.

When you are reading a newspaper and want to be hired.

2) Magazines. Pros: Specialized magazines will arrive at specific.

in the hands of occupational groups; Flexibility in ad size; Advertising.

High print quality; The time limit is longer, and the job seeker may be miscellaneous.

Chi saved it and looked through it again. Disadvantages: The geographical distribution is too much.

Broad, which is usually not possible when restricting recruitment to a specific area.

Use; Ads have longer appointment periods. Scope of application: When the recruited undertaker is more professional; When time and region are limited.

Not when it matters most; When associated with other ongoing recruitment.

When a plan is linked.

I think these two media are gradually becoming less and less common, and almost all of them are shortcomings, that is, they are inconvenient to read.

1. Timely reporting. Compared with books, periodicals have a short publication cycle, fast publication speed, large quantity, novel content, wide distribution and influence, and can timely reflect the new achievements, new levels and new trends of science and technology at home and abroad. 2. Extensive content.

Most of the literature published in the journal is original**, and the information provided includes research methods, instrumentation, discussion of results, and references. In addition, the journal also publishes literature reviews, dynamic introductions, conference news, book reviews, new book previews, product advertisements, etc., which are very rich in content. Not only that, other types of literature are also often published in journals, such as conferences**, scientific reports, degrees**, etc., and important patents are also often reported in journals.

3. Serial publication. The continuous publication of periodicals is not only conducive to the transmission of information, but also the large amount of literature they accumulate records the development process of a certain discipline or a certain research object in a historical and systematic way. Journals have a table of contents for each issue, and various indexes are compiled at the end of the volume or at the end of the year, and some journals also publish multi-volume or multi-year cumulative indexes to facilitate literature and information retrieval.

Periodicals, periodicals. Such as weekly, ten-monthly, semi-monthly, monthly, quarterly, semi-annual, etc. Periodicals are to be published by periodical publishing units established in accordance with law.

Periodical publishers publishing periodicals must be approved by the General Administration of Press and Publication, hold a unified domestic serial number, and obtain a "Periodical Publishing License".

Advantages of the magazine**.

1. Strong ideology, the magazine is not as good as the newspaper in terms of timeliness, but this also makes it comprehensive, systematic and profound. In a sense, newspapers are more of a "lookout", while magazines are more of a "thinker".

2. Strong knowledge, the content of many magazines is based on professional knowledge and popular science knowledge, so it is easy for readers to have intellectual expectations for magazine reading.

3. Emotional, regular dating of popular magazines objectively play a role in releasing emotions and become the sustenance of people's emotions.

4. Strong pertinence, the content of the magazine has a greater tendency and professionalism, and different magazines can generally have different and more stable readership in a wide area.

5. Strong preservation, magazines have much superior preservationability than newspapers, so they have a long effective time, no reading time limit, and high circulation rate and repeated reading rate.

6. Strong ornamentality, good paper of the magazine, exquisite printing, flexible layout arrangement, diverse colors, you can put more **, good aesthetics, eye-catching. Magazines are suitable for reading when the mind is relaxed, reading newspapers is more about browsing, and reading magazines is more about reading and appreciating.

Disadvantages of magazines**.

1. Poor timeliness, limited coverage, the magazine is a fixed magazine, the publication cycle is long, and the publication cycle is mostly more than one month, and it is not suitable for timeliness information to be published in the magazine.

2. The layout is narrow, the propaganda momentum is weak, and the magazine cannot create an overwhelming publicity effect like newspapers and television.

3. It is not easy to read, and magazines are not as vivid, vivid, intuitive and colloquial as radio and television, especially in the readership with a low level of education, and the effect of communication is restricted.

How to choose the right magazine.

1. Look at the type.

There are many types of magazines, which can be roughly divided into professional magazines and comprehensive magazines, among which professional magazines are divided into large professional magazines and subdivided professional magazines, and comprehensive magazines can be divided into humanities magazines and social science magazines. Professional magazines are educational magazines, as long as articles related to education are likely to be published, such as **, sports, art and other majors. But when it comes to education and teaching, no matter which major is its field, so at this level, it can be a comprehensive magazine, and consumers can choose according to their own needs.

2. Look at preferences.

Each magazine has a specific style and bias in its content, and we can choose the one we like. If you like to read but don't know which one is best for you, you can look at the different magazines or ask your relatives and friends until you find one you like.

Magazines, like newspapers, are also a form of communication**, which is in the form of a continuous publication that conveys information in printed symbols.

First: long storage period

Magazines are more durable than newspapers and other printed materials in terms of preservability other than books. Magazines have many long articles, and readers not only read them carefully, but often read them in multiple times. In this way, the magazine advertisement has more contact with readers.

The long retention period is conducive to the long-term function of advertising, and at the same time, the circulation rate of magazines is higher than that of newspapers, which is the advantage of magazines.

Second, there is a clear target audience

Because professional magazines have a fixed readership, they can make advertising in-depth into a certain professional industry. There are many kinds of magazines, from the perspective of publication time, there are weekly, ten, semi-monthly, bimonthly, quarterly; In terms of content, there are politics, military, entertainment, culture, economy, life, education, etc. Professional magazines arrange corresponding reading content for different readers, so they can be welcomed by different readers.

The tendency of specialization of journals has also developed rapidly, such as medical journals, popular science magazines, various technical magazines, etc., which are issued to specific social classes or groups. Magazine's. Although the readership is broad, it is also relatively fixed.

Therefore, for the goods of a specific consumer class, advertising in professional magazines has outstanding pertinence, suitable for the comprehension of the advertising object, and can produce in-depth publicity effect, and there is little advertising waste. From the perspective of advertising communication, this characteristic is conducive to clarifying the target of communication, and advertising can be targeted.

Third: exquisite printing

The magazine is fine, beautifully printed. The front and back covers of magazines are often printed in color. At the same time, because the magazine is printed with excellent printing technology, and the paper is also exquisite, generally high-grade Dowling paper, therefore, the magazine advertisement has sophisticated, high-grade characteristics.

A fine print can undoubtedly make the reader feel a noble artistic enjoyment while reading. It also has a better image representation means to express the color and texture of the goods. Advertising works are often placed on the back cover or in the cover, and the printing is exquisite, and a page often only focuses on one kind of content of the advertisement, which is more eye-catching and prominent, which is conducive to attracting readers to read and appreciate carefully.

Fourth: the magazine has a large circulation and a wide circulation

Many magazines have a national and sometimes even a global impact, often being distributed and sold on a large scale. Taking advantage of this advantage, magazine advertising undoubtedly has an advantage in advertising national goods or services.

Fifth: There is no limit to the number of pages available in the magazine, which can be selected by advertisers and apply advertising design skills

Cover pages, inner pages and inserts can be used for advertising, and the position and flexible arrangement of advertisements can highlight the content of advertisements and stimulate readers' interest in reading. At the same time, a variety of technical changes can be made to the arrangement of advertising content, such as folding, inserting, connecting pages, deformation, etc., to attract the attention of readers.

Advantages of multi-** magazines1. Multiple forms of expression make the content more vivid. Bring your magazine content to life.

3. Strong interactivity, you can know the reader's feedback to the magazine in the first time, and some content needs the reader's participation to complete the reading. Make your magazine more playable.

4. The operating cost is reduced, and the printing cost, the cost of distribution and delivery, and the time cost are saved. Make your magazine investment even lower.

Interactive magazines, also known as multi-first magazines, are electronic magazines that carefully rearrange and produce relevant content materials, and achieve sound, shadow, pictures and text through the use of multi-first means. The e-magazine file can interact with readers in real time through the reader provided by the publisher, giving readers a rich amount of information and a strong visual impact.

Generally speaking, there is not much difference between a journal and a magazine. As long as it is a publicly published journal and magazine, Ye Li can publish the first professional title. Journals are here to publish research, or experimental research, which is what we usually call articles with data

Academic journals and general journals are distinguished by different ways of generating profits.

For example, a magazine is a very common best-selling magazine, it can be bought in bookstores, newsstands and other places, and the magazine can be advertised, this kind of periodical magazine can make money through sales and advertising fees;

However, academic journals are published in professional fields of academic content, readers from different industries will not buy and study, and after the implementation of the cultural system reform in China, most of the academic journal sponsors no longer allocate funds to the magazine, and the magazine has since begun to bear its own profits and losses, so now the author publishes articles in academic journals, and the magazine has to charge a certain page fee to support its own operation.

Academic journals: An academic journal is a peer-reviewed journal in which articles published in an academic journal are usually related to a specific subject. Academic journals present the results of the research field and serve as a public announcement.

Regarding academic journals, what we hear the most is the requirement to publish CN journals or ISSN journals, and many people have a misunderstanding that the CN and ISSN here are at the journal level. In fact, CN and ISSN are the issue number, and the issue number is similar to a person's ID number, which is unique and cannot be faked.

The full name of CN is the domestic unified journal number - refers to the publications registered in China and publicly distributed in China, which will have the only CN number of Song Zhichi, which is habitually called CN publications.