Who is the boss of Red Star Macalline? What does Red Star Macalline do

1. Che Jianxin, male, born on June 18, 1966 in Changzhou City, Jiangsu Province. Chairman and CEO of Red Star Macalline Home Furnishing Group, and serves as a member of the Executive Committee of the All-China Federation of Industry and Commerce, Vice President of the China Enterprise Culture Promotion Association, Vice President of the China Building Materials Industry Economic Research Association, Vice President of the China Building Decoration Materials Association, and Vice President of the China Furniture Association.

2. The following are some resumes of Che Jianxin:

In 1982, he successively worked as a carpenter in Changzhou, Zhenjiang, Xi'an and other places.

In 1986, he borrowed 600 yuan to set up a handicraft workshop and began to make ** furniture.

In 1987, Qinglong Woodware Factory was founded.

In 1988, the first furniture store was founded.

In 1991, it invested more than 1 million yuan to establish the first large-scale furniture franchise shopping mall in Changzhou and the surrounding areas - "Red Star Furniture City". Less than two years later, he founded 5 more Red Star Furniture Stores in Changzhou and embarked on the road of chain operation.

From December 1992 to 1996, he founded nearly 20 Red Star Furniture Cities in Nanjing, Wuxi, Suzhou, Nantong and other cities in Shanghai and Nanjing, and established the first furniture enterprise group in Jiangsu Province in August 1994 - Changzhou Red Star Macalline Home Furnishing Group.

From January 1997 to December 1998, Changzhou, Nanjing, Wuxi and Yangzhou Hongxing expanded into a large market of 50,000 and 30,000 square meters respectively.

From August 1999 to October 2001, a total of 340,000 square meters of Lianyungang Red Star, Nanjing Red Star International Decoration City, Changzhou Red Star Macalline, Shanghai Red Star Macalline, Wuxi Red Star Macalline and Xuzhou Red Star Macalline were established one after another.

On November 30, 2002, the fifth-generation brand market of Red Star, the first phase of 100,000 square meters of Beijing Red Star Macalline International Furniture and Building Materials Plaza, was opened.

On June 19 and July 18, 2003, Changsha Red Star Macalline and Shanghai Red Star Macalline Meilong stores opened one after another, which was the first handshake between Red Star Group and Wal-Mart, OBI, Haier Home Furnishing and Dalian Wanda after reaching a brand strategic alliance, and it was also the first cooperation between China's home furnishing industry and the world's large commercial stores. In 2003 alone, Red Star cooperated with these major international brands to build 8 hypermarkets.

On November 29, 2003, the sixth-generation brand market of Red Star - Changzhou Red Star World Furniture Plaza was born. This is the only home furnishing hypermarket in China with a world-class ecological environment.

Che Jianxin is the chairman of Red Star Macalline.

Red Star Macalline CEO Che Jianxin.

Red Star Macalline is:Home improvement and furniture mall operator.

Red Star Macalline's main business is the operation, management and professional consulting services of home decoration and furniture malls, and provides a full range of services for merchants, consumers and investors of "Red Star Macalline" home furnishing malls through two modes: self-operation and entrusted management.

The company occupies a leading position in the domestic home decoration and furniture industry, and various indicators such as shopping mall scale, market share, and brand influence are at the leading level in the industry. In 2016, the retail turnover of the company's shopping malls was approximately RMB70.6 billion.

As of June 30, 2017, the Company operated 214 shopping malls in 150 cities in 28 provinces in China, with a total operating area of approximately 13,296,491 square meters, making it the largest national home decoration and furniture shopping mall operator with the largest operating area, the largest number of shopping malls and the broadest geographical coverage in China.

Red Star Macalline should be in the North Second Ring Road of Xi'an, Shaanxi, and Red Star Macalline focuses on furniture.

Doing business, doing big business!

Home building materials theme commercial real estate developer.

Summary. In 2019, Red Star Macalline established the Decoration Industry Group and promoted the decoration business to the first business, accelerating the seizure of the front-end home improvement traffic entrance through the three major brand matrices, including "Macalline Space Aesthetics", "Home Double" and "Better Home", and realizing the integration of home decoration and home consumption with "one-stop" home decoration.

In addition to the well-known "Red Star Macalline", there are also high-end fashion brands "Red Star Oriloya" and the "Xingyijia" brand to create a light fashion life hall. In addition, Red Star Macalline also has the right to use the brand of "JSWB".

Red Star Macalline Home Furnishing is committed to promoting the development of the entire Chinese home furnishing industry, and at the same time promoting the development of green home furnishing and harmonious society in the whole society by increasing support for green environmental protection brands. The product quality and environmental protection standards of various industries formulated by Red Star Macalline have been approved by the CNCA. In 2012, Red Star Macalline Home Furnishing put forward nine service commitments for "home furnishing experts" in the home building materials industry; In 2015, the China Quality Certification Center officially launched the "China Home Furnishing Inquiry Platform" to achieve "Green Home Furnishing Traceability"; In 2016, the Green Declaration was officially released, and it is committed to being responsible for the environmental protection of every family.

What does Red Star Macalline sell?

In 2019, Red Star Macalline established the Decoration Industry Group and upgraded the decoration business to the No. 1 business in the cave, accelerating the seizure of the front-end home improvement traffic entrance through the three major brand matrices, including "Macalline Space Aesthetics", "Home Double" and "Better Home", and realizing the integration of home decoration and home consumption with "one-stop" home decoration. In addition to the well-known "Red Star Macalline", there are also high-end fashion brands "Red Star Oriloya" and the "Xingyijia" brand to create a light fashion life hall. In addition, Red Star Call Macalline also has the right to use the brand of "JSWB".

Red Star Macalline Home Furnishing is committed to promoting the development of the entire Chinese home furnishing industry, and at the same time, by increasing the support for the environmental protection brand of Lushouzhou Kaise, to promote the development of green home furnishing and harmonious society in the whole society. The product quality and environmental protection standards of various industries formulated by Red Star Macalline have been approved by the CNCA. In 2012, Red Star Macalline Home Furnishing put forward nine service commitments for "home furnishing experts" in the home building materials industry; In 2015, the China Quality Certification Center officially launched the "China Home Furnishing Inquiry Platform" to achieve "Green Home Furnishing Traceability"; In 2016, the Green Declaration was officially released, and it is committed to being responsible for the environmental protection of every family.

Excuse me, but please go into more detail?

Red Star or Yinmei Kailong mainly sells furniture products, that is, sofas, beds, tables and other furniture. There are also some home improvement products, such as wallpaper infiltration, lamps and so on.

Summary. Hello dear.

The complaint of Red Star Macalline headquarters ** is 4008213213. According to the complaint and suggestion information released by the official ** of Red Star Macalline, it can be seen that the 4008 complaint and suggestion** number is its national unified service**.

In addition, according to the complaint and suggestion information released by the official ** of Red Star Macalline, it can also be known that when customers have any comments or suggestions on the company's products and services, they can call the above ** number. At the same time, the company will appoint full-time service personnel to follow up for customers.

What is the number of Red Star Macalline Headquarters**.

Hello Red Star Macalline headquarters complaint** is 4008213213. According to the complaint and suggestion information released by the official ** of Red Star Macalline, it can be seen that the 4008 complaint and suggestion** number is its national unified service**. In addition, according to the complaint and suggestion information released by the official ** of Red Star Macalline, it can also be known that when customers have any comments or suggestions on the company's products and services, they can call the above ** number.

At the same time, the company will appoint full-time service personnel to follow up for customers.

It's useless for you.

Ok dear, I'm looking it up for you.

Yes, Red Star Macalline is going to become a state-owned enterprise.

At the beginning of the first year of spring, the biggest news was that Red Star Macalline gave the position of the largest shareholder to Xiamen C&D Co., Ltd., and it became the second largest shareholder; On the other hand, Alibaba's debt-to-equity swap accounts for about 10%. So now Red Star Macalline has formed a three-legged pattern: Xiamen C&D is the largest shareholder, Che Jianxing's Red Star is the second largest shareholder, and Alibaba is the third largest shareholder.

The reason why Red Star Macalline has come to this point is just like Che Jianxing's own analysis. On the one hand, the three-year epidemic has indeed put a lot of pressure on Red Star Macalline. However, despite this, Red Star Macalline is profitable, and it is still profitable, but the cash flow is not easy to say.

The second is that real estate has turned from prosperity to decline, because the influence of the upstream and downstream of real estate is too great, and Red Star Macalline, which does building materials, furniture and decoration, has also followed suit, so the state of operation is not as good as before. Third, it has a lot to do with its overexpansion, it has issued a lot of debt, and when it is downwind, of course, there is no problem, but now when it is countercurrent, the capital chain has become the biggest problem.

Although it has sold some assets, including real estate, it is still stretched. Fourth, the most important thing is that the financing cost of private enterprises is too high, and the cost of money obtained from the market is relatively high, which is also a problem that many private enterprises have. Especially for these large companies, if the format changes, it will be difficult to make ends meet when calculating costs.

Therefore, many private enterprises are now looking for state-owned enterprises, or central enterprises, or local state-owned capital to intervene and sell controlling stakes, so that they can get credit in the entire banking system, and the cost of getting loans will be much lower.

Of course, this is also a helpless move by private enterprises. So if Xiamen C&D and Alibaba are willing to enter the market at this time, the quality of Red Star Macalline's assets is still good. So the question is, why did Che Jianxing reluctantly give up the position of the largest shareholder?

He's only the CEO now, and he's still in charge, but at the board level, from a corporate governance perspective, he's relinquished control.

Red Star Macalline is a very difficult company, and now it has more than 500 stores across the country, and it is also a peak of real estate development, so the expansion is very, very fast. Che Jianxing himself was a small carpenter in Changzhou in his early years, and then opened a furniture store, which became bigger and bigger, and later also intervened in real estate, and finally took advantage of a rare window period to complete the listing.