What is the current situation of the catering industry, the current situation of China s catering in

Six development trends in the catering industry:

Information technology will promote the improvement of enterprise management.

The promotion of brand image and the building of the industrial chain have become the magic weapon for enterprises to win.

Food safety will be generally strengthened in the supervision and self-improvement of enterprises.

The quality of personnel and personnel training have been improved step by step.

Financing expansion will be a new model for the accelerated development of the restaurant industry.

The concept of green, healthy, energy-saving and environmental protection will become a hit for catering owners.

Under the current general direction of low-carbon economy, the potential for energy conservation and emission reduction in the business and trade service industry is very large. For example, 500 small and medium-sized restaurants can replace gas with electromagnetic kitchen equipment, which can reduce emissions by more than 10,000 tons a year, save 20 million cubic meters of gas, and save more than 70 million yuan. In the context of the continuous improvement of water and electricity costs and external environmental protection and sanitation requirements, catering enterprises will be prompted to work hard in environmental sanitation and energy conservation.

The Xinmin Ecological Farm under it has dozens of products such as yellow eel, loach, bullfrog, snail, snow peak chicken, lotus root, etc.; It has built a basket processing workshop, focusing on the development of Xiangxi jar vegetable series, dry goods series, cured meat series, and condiment series; Based on the chef's canteen in the back basket, a cuisine research and development team based on Zhang Bin, the eighth generation of Zhang's fried goose, has been set up, and the mother-in-law goose, Tangke chicken, country pot and Miao Xiang wine have been chased by customers all over the country. The dishes of the people in the basket are authentic and authentic, "out of the beauty of the place". Recommend, it's very good.

There are very promising prospects for opening a Japanese conveyor belt sushi restaurant, and if you want to do it, you can consult me

I think that now people make more money, 10 fast 20 don't care, you can join a pastry to earn more at the bottom of the cost, and choosing a place is the key to opening a large number of places. It's a purely personal opinion.

1. Most of the reasons why catering companies fall behind are because they can't keep up with consumer demand.

With the growing growth of young consumers and becoming the main force of a new generation of consumers, a new round of brand rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.

It can be seen that conforming to the times, respecting consumers and respecting the market are the business choices of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

Therefore, whether it is in terms of image, product, or atmosphere, time-honored restaurants need to put down the fixed thinking of waiting for customers to come to their door, expand diversified consumer groups, and cultivate potential fans in the future.

2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand.

If a restaurant wants consumers to willingly promote the brand for free, it must create a "hot product" that leaves a lingering fragrance and has an endless aftertaste, because "hot product" is a powerful tool to create brand reputation.

After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function.

Like Pepsi is a symbol of youth and vitality, and Wang Laoji is a cultural symbol of China's rise, it has created its own brand image and reputation.

The scale of China's catering industry will decline due to the impact of the epidemic in 2020

Since the reform and development, with the rapid development of China's economy and the continuous improvement of production capacity and people's income level, China has gone from "difficult to eat" in the 70s and 80s to "full of food" in the 90s, and then to the continuous pursuit of eating characteristics, health, nutrition, convenience, culture, and leisure since the 21st century.

With the economic development, China's catering industry has not only become a witness to the improvement of people's living standards and consumption capacity, but also gradually become a pillar industry to expand domestic demand, improve costs, stabilize growth and benefit people's livelihood.

According to the data of the National Bureau of Statistics, in recent years, the market size of China's catering industry has continued to grow, exceeding 2 trillion yuan in 2011, 3 trillion yuan in 2015, and 4 trillion yuan in 2018, reaching one trillion yuan, accounting for the national economic output value. In 2019, the revenue of the catering industry was trillion, a year-on-year increase.

Although growth has declined in recent years, it is still well above GDP growth. Affected by the new crown pneumonia epidemic, from January to October 2020, the cumulative revenue of China's catering industry was 2,959.8 billion yuan, down 21% from the same period last year.

The proportion of meals is decreasing year by year, and other catering types occupy the market

From 2012 to 2019, China's main meal has always accounted for the largest proportion of catering, but in recent years, with the diversification of the catering industry, the proportion of formal meal has decreased year by year, but it is still the main force of catering. In 2019, the number of other restaurants increased rapidly, from accounting for the entire industry in 2018 to accounting for the entire industry, an increase of nearly 30 percentage points.

There are various types of catering in China, and in addition to the types of meals, other types of catering are increasing year by year. In the catering industry, the proportion of formal meals, Western casual catering, hot pot, group meals, fast food, and Japanese food are proportional.

Panoramic combing of the catering industry chain: various types of midstream services

The upstream of China's catering industry is mainly the first business, including the supply of ingredients, packaging and tableware and other products; The midstream includes a variety of types, including dinner, casual dining, fast food, specialty catering, retail snacks, etc.; The downstream is mainly oriented to the consumer market.

From the perspective of the ecological map of the industrial chain, the upstream link related enterprises include Jinxiang garlic, Sinocera red leaves, etc., and the midstream includes Tongqinglou (Zhouheiya (Wufangzhai (Wufangzhai (Ajisen (China) (Xiabu Xiabu (etc.).

Regional heat map of the catering industry chain: Guangdong and Beijing are advantageous areas

According to the query data of Qichamao, at present, China's catering registered enterprises are mainly distributed in Guangdong Province. followed by Zhejiang, Shandong, Henan and other cities; Jiangsu and the four-year-old Noisy River also have a large number of catering enterprises.

Note: Data as of April 10, 2023.

From the perspective of the regional distribution of listed companies in the catering industry, the number of listed companies in Beijing's catering industry is the majority, and the layout includes Xiabu Xiabu (Haidilao, Quanjude) and other midstream advantageous enterprises; Guangdong Province also has a large number of listed companies, such as Nai Xue's tea (Guangzhou Restaurant) and other midstream high-quality enterprises.

The operation of representative catering enterprises: the overall gross profit margin of the industry is relatively high

Regarding the performance of the catering business, in the first half of 2022, Haidilao (the core business revenue was the highest; Ajisen (China) (has a higher level of gross profit. In 2021, the number of stores will be the largest.

The future planning of catering representative enterprises: focus on stabilizing the first chain

In recent years, although the catering industry has been greatly affected by the epidemic, with the liberalization of domestic policies, the industry as a whole has gradually rebounded, and the planning of relevant listed companies in the future will focus on stabilizing the first chain, ensuring food safety, and digital transformation.