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As it stands, if your budget allows, it's best to run OCPC for the following reasons.
About the premium (ECPC), I have also used ECPC for a long time, and the conversion is still slightly inferior to OCPC, and the current ECPC situation is that the consumption is normal, and the search term matching is more accurate, but the conversion volume is relatively small, although ECPC is semi-custodial, there is still room for human manipulation in the bidding and time period, geography and other coefficients, but there is another half of the factors that we cannot control, and it is not for nothing that the click unit price exceeds the usual several times.
Regarding the CPC, the current situation of the CPC is that consumption can definitely be consumed, and the words that come in are more accurate, but it just doesn't talk, which is a headache, so the current CPC can only be used as a means of replenishment.
Of course, you can also use tools to help you optimize management, and now SEM and information flow Jiuzhilan are doing well.
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It's better to run OCPC for the following reasons: From the beginning of OCPC, the traffic has been inclined to OCPC, so in principle, OCPC can get more traffic. Regarding the premium (ECPC), I have also used ECPC for a long time, and the conversion is still slightly inferior to OCPC.
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The current status of advertising is based on intelligent mode, although OCPM and OCPC are still billed according to display and clicks, but due to the intelligent assistance of the system, the final conversion effect will be as close as possible to the advertiser's expectations, so from the first data, the effect of OCPC OCPM is more stable than CPC CPM, of course, you can also use tools to help you optimize management, now SEM and information flow Jiuzhilan are doing well.
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If the new promotion is a smart mode that can't run smart, then you can use it with a different promotion smart mode.
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After the delivery test, the orientation that has run out of effective data can be speculated to be high-quality orientation, which can be used repeatedly, and keyword targeting is also one of the orientation functions, and it can also be reused in Bizhou. The targeting and billing methods can be freely combined, using the same targeting and billing models, the creative content remains different, and will not be mutually exclusive, and can be used normally. You can also use tools to help you optimize management, and now SEM and information flow Jiuzhilan are doing well.
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The control of the cost of OCPC (direct second stage) will be poor, even if the cost is exceeded, the system will still explore, consume, and even consume thousands without a conversion, and OCPM will be rare.
If OCPC runs the first stage, it is more difficult now, that is, the cost of the first stage test will be very high (I tested 10 units, and 5 units spent 2 times the acceptable cost of consumption in the first stage without conversion), but if the unit can survive the first stage in 3 days or even less, the traffic of the second stage will be very large, and the cost is relatively stable, because the system collects accurate information, and the traffic will be greater than that of OCPM and OCPC (direct second stage).
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Avoid agreeing to the account number under the subject, which we need to separate for the registration of all aspects of the record to prevent the consumption of all aspects of the content.
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Try not to deposit money in the same principal account.
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1. Create a new OCPC conversion tracking.
2. Select the API backhaul method to get the token
3. Create an OCPC delivery package.
<>4. Bind the promotion URL to a lot of fans.
5. After the setting is completed, copying the real-time visitor will display the data of successful conversion, (Note: showing successful conversion means that this data has been returned to).
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useLots of powderWhen submitting OCPC data, you need to enter a token, and you can obtain it as follows:
<> ii. In-feed users.
Please click Enter a description.
Please click Enter a description.
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OCPC spends the promotion fee on the traffic that is most likely to convert, and sets up Smart Bidding in the background. Smart wording. Use your budget wisely while controlling conversion costs.
Set up submission data is in the background, detailed units and schedules. Contact the docking customer service specifically, I hope it can help you!
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What do you do with the submitted data?
If you want to do data statistics, there are statistics, and you just need to do a good job of converting.
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How to set up an auction account? To submit the data, you need to set it up and submit it later.
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You can vote for OCPC only if you have docked, otherwise it will start with CPC; If you dock and cast OCPC, observe for a few days, ** raise the point first.
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