What is a real estate planner Why is it still required to know a computer?

The main work of real estate advertising planning is to be responsible for formulating the best promotion plan, formulating different requirements in different marketing periods, the software is filial, the design concept is rich, the key is creative, and the ,...... can endure hardshipsIf the design is strong

You can make ** and print it.

Will produce**, will print, will analyze and plan.

The most basic communication with customers, familiar with some information of the house, such as the structure, is mainly some information that can fool customers, and the second is to use some simple office documents or rent sales management system software, negotiation is of course a must!

There are also two types of planning specialists, one is marketing planning and the other is product planning. Of course, some will use other departments to do it, such as the marketing department and the development department. In the case of software, it is basically office software.

In a broad sense, premises.

Production planning is divided into three contents. If all of the following tasks are performed by a real estate planning company, it is called real estate planning. Depending on the need, the developer can choose from different menus.

First, the pre-positioning planning of the project: that is, the feasibility study of the real estate development project, including market research, project positioning, economic benefit analysis of the project, etc.

Second, the promotion and integration planning of the project: including the VI design of the project, the project promotion period, the first period, the strong sales period, the first period to launch a variety of advertising program design and the planning plan of various activities.

Third, the project's sales planning: including the training of sales personnel, the preparation of sales manuals, the determination of phased sales, etc.; The commercial part of the project also needs to carry out business positioning planning and investment promotion planning.

The specifics depend on what you plan in that link, if you need to add ** stickers continue to ask.

Real estate complex planning is generally divided into pre-production research and development and mid-to-late implementation.

The main work of pre-research and development is market research (including macro market, regional market, competitor analysis, etc.), as well as product research and development (mainly product planning suggestions, development suggestions, etc.), feasibility analysis, economic analysis, etc. The requirements for R&D in the early stage are very high, and generally only large companies have special R&D departments;

The mid-to-late stage implementation mainly includes four major parts: market research, on-site packaging, advertising and promotion, and public relations media. Generally speaking, if you don't work in a particularly large company, the focus of the planning work is on the execution of the middle and late stages, which is simply as follows: tracking what your competitors are doing, how to package your own real estate, how to do advertising, what activities to do and so on.

All in all very interesting.

The planning or planning copywriting of a real estate development company is mainly to investigate and research the project in the early stage. Write programs, and outreach units.

Or the cooperative unit to communicate and cooperate.

Based on my own reality, I think there are two types of planning and planning for development companies.

1. The company has strong strength and has its own independent planning department, which is independent. Generally, the planning is attached to the sales department or the marketing department.

Under. There are many contents of this kind of planning, starting with the "project feasibility report", "project surrounding inspection report", and sales.

Promotion of public activities of the building department", "promotion and plan of fundraising", "plan of opening" and so on. This is a planning class. Also waded.

As for the performance category, it is the copywriting performance of building books, posters, single pages, kanban, etc. It can be said that as long as it is written.

Words, you have to do it.

2. The company does not have its own planning department, or the real estate is handed over to the ** company, so the planning task is much easier, mainly to provide information.

To the company, keep communicating, and submit the company's plan to the upper level. **Resources to find, negotiate, sign a contract. Press.

According to the opinions of the upper management, arrange the work and follow up the progress.

The current requirements of the recruiter are roughly as follows:

1. Educational qualifications are not allowed to be very high, most of them are junior colleges.

2. There must be more experience, at least more than 2 years.

3. There must be a successful case.

4. Have unique thinking.

5. Another point, development companies, especially large development companies... If you want to know the cards, you can pat yourself on the back! ~

CCNA Study Guide 640-802, 7th Edition.

Although now the version of the exam is already 200-120.

The knowledge of this book is still applicable.

"CCNA Study Guide", use Cisco's official Packet Tracer to simulate experiments, just reading books is not good, or use GNS3 You can go to the Honghu Forum to view some learning materials.

CCNA Study Guide of the People's Posts and Telecommunications Press. Hope this will help you.

Real estate planning is a market-based approach to real estate.

The project provides reasonable suggestions and strategies and specific implementation from project positioning, product design to marketing positioning, promotion, sales and a series of work, and provides different solutions according to different stages and different situations of the project according to the market, product and sales requirements, which is a very comprehensive work.

According to the construction process of the project, it is mainly divided into:

1. Pre-project investment decision-making (including investment research - land value research and judgment, financial cost analysis, return on investment calculation, risk analysis, etc.) Project feasibility study recommendations).

2. After the project is approved, make detailed project image, product, market positioning, implementation plan and suggestions.

3. In the later stage of the project, cooperate with the project period, make relevant marketing and marketing plans and supervise the implementation.

4. At the same time, the planning should also coordinate the relationship between the engineering department, the budget department and the construction company, and keep in touch with the design institute at any time, and communicate with the advertising design company and the production company, supervise the implementation, and closely integrate with the sales department to jointly implement various marketing plans.

I'm a real estate planner, and I have a lot of work.

1. Market: dynamic monitoring of the market and regional competitive product market, land market monitoring, and submission of weekly reports, monthly operation reports, monthly marketing reports, quarterly reports, and annual reports to the group. Land plot market survey report and feasibility study report.

2. Promotion: Responsible for the implementation of docking, the implementation of project promotion in strict accordance with the delivery plan, and the monitoring of the promotion effect.

3. Activities: Responsible for the docking of project node activities and warm-up activities, on-site organization and implementation and publicity of the whole activity.

4. Program: Responsible for writing monthly, annual and other phased promotion plans and activity plans of the project.

5. Consultant: Responsible for docking with the consulting company, specifically grasping the graphic design and promotion copywriting in the project publicity and activities.

Real estate planning is a huge management project.

Start with market research.

Research and analysis of the feasibility of the project, land resources, product market demand, the scale of the proposed real estate, positioning, sales prospects, product brand, design and construction, sales plan, etc., a series of work. It is the result of the joint work of the team, high intelligence, and the intelligent understanding of relevant experts.

What does real estate marketing planning do:

a. Pricing strategy.

1. According to the market situation, reasonably distribute each sales stage, and formulate an average sales table;

2. After the implementation, adjust the sales according to the actual situation in the sales process**;

3. Suggestions on the timing and quantity of the first room;

4. Price difference between floor, orientation and landscape;

5. Suggestions on payment methods;

6. The relationship between the price adjustment and the sales rate and the progress of the project.

b. Suggestions on the regulation and control of sales expenses and capital flow.

1. Suggestions on the amount of sales expenses at each stage of the whole marketing process (including advertising design, production and release, sales office and model room decoration, sales staff bonuses, famous activities, etc.);

2. Suggestions on the relationship between the return of sales funds and the progress of the project.

c. The division of the opening time and sales stage.

1. Suggestions on the opening time (according to the market, project, and competitors);

2. The division and cycle of sales stages.

d. Sales control.

1. Suggestions on pushing techniques;

2. Transaction discount suggestions for each sales stage and sales staff rank;

3. Suggestions on regulation and control;

4. Precautions for signing the subscription letter and contract.

e. Personnel training.

1. Developer's profile;

2. Real estate characteristics and real estate value;

3. Description of project environmental data;

4. Introduction to project planning;

5. Introduction of public facilities;

6. The overall concept is expressed in the introduction form;

7. Marketing concept;

8. Marketing skills;

9. Forcing skills;

10. Expression of the name of the case;

11. Advertising positioning;

12. Advertising performance;

13. Market customer source positioning;

14. Introduction of business plan;

15. Elimination of the buyer's psychological disorders;

16. On-site reception procedures and regulations;

17. Price guarding skills;

18. Methods of collecting and classifying prospective customer information;

19. Visits and drills;

20. DM sending and ** activity plan description;

21. Self and combination introduction;

22. On-site gas purchase and manufacturing;

23. Introduction to the subscription book, selling price and payment method;

24. Introduction to relevant legal affairs and taxation;

25. Manners, appearances and business etiquette;

26. Q&A drill and course acceptance.

A group of staff members follow up but are responsible for different parts.

Planning doesn't require 3DMAX, but it does require comprehensive knowledge.

1. Planning needs to learn comprehensive knowledge: real estate marketing planning management, office software use, 3dmax to not understand too much, most of them will be responsible for the advertising company, just understand it yourself.

2. Planning must be in EnglishThis is important! Nowadays, most of the house marketing promotions will be bilingual, if you want to do a good plan...In addition to good ideas, English is a must for you to improve again!

3. The question you asked, the planning also requires you to have a good style and smooth writing, because to write something soft propaganda, in fact, it is to send press releases, as well as spam text messages and the like. In addition to this, you also need to have the ability of market research and analysis, you need to grasp the information of the surrounding or city-wide competitive real estate and so on...

Which department are you applying for? According to the normal planning department, it should be the planning department Personnel of various departments of the real estate company, mainly engaged in management You are in the planning department, and the main job is to contact advertising companies and marketing companies, coordinate the work, review their planning manuscripts, etc. At present, it is good to be able to enter the real estate company As long as the real estate company wants you, and you decide that you will work hard, you can do it Don't have a psychological burden

grasp of national financial and land policies; grasp of local land policy and real estate transaction policy; Analysis and grasp of the amount of idle land and parcel status in the development city; Analysis and grasp of the recent land transfer; Analysis and grasp of the situation of competitors in the project area; Effective segmentation of the project's target customer base; effective allocation of pre-project funds; Formulate the sales cycle and node according to the market situation, calculate the payment rhythm according to the sales cycle, and then formulate the corresponding promotion plan according to the sales node and the amount of payment receivable to cooperate with and promote sales.

That's probably it. Other things are very trivial work to achieve these goals, such as stepping on the plate, going to the housing authority for a meeting, going to the advertising company to run away, drinking with the developer, etc.

Haha, happy work!

It's not that difficult. If you need to play more games, some interviewers will first ask you which games you have played recently, and then pick one of the games you said to ask you about the features and disadvantages of this game. Knowledge of fine arts and programs is not so necessary.

Will use some basic planning tools, such as PS drawing, visio drawing flowchart, etc. You can find a template on the Internet for a plan, but the template is not dead, you still have to write it according to your own needs, and you can describe it clearly. If you are good at math, you can specialize in numerical planning, which is very good. Wish.