How many brands created by celebrities and celebrities do you know?

A brand created by celebrities. It seems like a lot, although I can't get involved in it, but I still like to pay attention to a little bit. I'm not obsessed with the entertainment industry, just as a hobby in my spare time.

Besides, making money is regardless of gender, regardless of borders, so. Celebrities create their own brands and make a fortune in the fashion industry, not only to promote products, but also to launch themselves, which is very thoughtful.

I like Gao Yuanyuan more, not only is she beautiful, but her acting skills are also very attractive to me, she has a unique temperament that other female stars do not have, so her self-created women's shoe brand Yuanyang (Ondul), as soon as it appeared, it attracted my attention, and it is indeed very beautiful after careful search, the shoes in the women's shoe cabinet are always a lot, and they are never enough to wear, so this sandal can also solve the urgent needs of beauty-loving women. It looks very simple, but it is very generous, and it looks full of confidence. I guess that when Gao Yuanyuan was designing, he should have put his mind to it, do it with his heart, do his best, and realize the confident dream of a beautiful girl, which is really a good idea, and it seems that the publicity is also very successful.

Although celebrities' self-created brand products are at a premium, out of love and support for celebrities, there are still many consumers who are willing to pay for "leeks". However, if the premium far exceeds the personal value and influence of the star, and the actual cost is far from it, it will inevitably make consumers have the psychology of "value for money".

There is only ** supported by the halo of stars, there is no corresponding quality with **, and the star's self-created brand is just a gorgeous bubble, and there will be a day when it will be broken. In the final analysis, the competitiveness of the Wuye brand is the competitiveness of the product, and the competitiveness of the product is the competitiveness of the quality, and the star self-created brand is no exception. After experiencing consumption upgrading, consumers' concepts will be more mature, and their choice of products will be more rational.

Celebrities' self-created brands have natural marketing and marketing advantages, if they are only satisfied with being "Internet celebrities", making quick money, and treating consumers as "leeks", it is tantamount to lifting a stone to shoot themselves in the foot. Compared with being a noble and low-quality "overturned car shouting" brand, the star's self-created brand should spend more cost on product quality improvement, devote more energy to product research and development, technological breakthroughs, and form a benign interaction with consumers, so as not to let the brand "flash in the pan".

I think some people who buy clothes from celebrities' own brands say that buying clothes from their favorite celebrity brands is to pay for their own happiness, which has a special meaning for themselves. It's not just about buying clothes to wear, it's more about liking him as a person and liking the attitude he represents to life.

In fact, buying celebrity fashion brands and buying celebrity peripherals is the same thing, and the people who buy it want to rely on these clothes or items to have a certain spiritual connection with the star. It is so common to buy celebrities' small cards, **, and posters, so it is understandable to buy celebrity brand clothes.

Except for a few crazy fans, many fans of Chasen today have become more rational and support their favorite stars, and it is understandable to buy things from his brand, but if the product is overpriced and the quality is average, then they will not choose to buy it.

Although celebrities' self-created brand products are at a premium, many fans are still willing to pay for them out of their love and pursuit of celebrities. However, if the premium exceeds the personal value and influence of the star, the actual cost and production materials are far from it, which will inevitably make consumers have the psychology of "value for money".

The main business and core advantages of celebrities do not lie in the management level of their specific brands, but in the self-created brands of celebrities in a huge fan base, mining economic benefits. The overpricing of the brand is not from the perspective of market economy and product cost, but more about the investment value of emotion.

The original clothing market is a big cake, but not everyone can get a bite of it. There is no defeat in hail acres of design ideas, and it is difficult to become a big climate with traffic alone, and a few of these star self-created brands can continue to operate in a few years.

After several years of fashion education in society, consumers have become more and more picky about original clothing, whether it can really impress people with design, which is something that a brand can't hide.

There are good and bad brands created by celebrities, and there are more original choices.

Celebrities' own brands can help celebrities build their own brand image and provide opportunities for their career diversification. However, there are certain risks associated with this approach, and you need to take into account market competition and consumers' expectations for product quality, first-class family servants, etc., as well as to avoid conflicts of interest. Overall, Zhonghui Design believes that to successfully run its own brand, it requires sufficient business acumen and experience.

First of all, for some celebrities, the reason why they can have extremely high popularity and be able to achieve brilliant achievements in their careers is the support and love of their fans. But some celebrities do not realize this, and regard their fans as their own ** to obtain higher income, and the purpose of launching some self-created brands is to let their fans buy, so as to allow themselves to obtain higher income, but the actual value of these self-created brand products is not as realistic as what they promote, or what they sell, therefore, this behavior is criticized by some people, and they think that they are harvesting their own fans and do not wronged them. These celebrities should really reflect on their own behavior, realize the importance of their fans to themselves, and don't hurt the emotions of their fans because of this kind of split Zheng behavior.

But on the other hand, if it is a brand created by some celebrities, although the sales are relatively high, but the products themselves are more competitive, and have been unanimously recognized by their fans, then in this case, it is another matter, after all, under the conditions of the market economy, any commodity pays attention to the survival of the fittest, and the feedback and response of the market is the best touchstone to measure a brand, whether a commodity really has actual value, and many times we should not just stare at the ** itself, It also depends on the actual goods, whether they really match the ** in terms of practical attributes and costs, if this is the case, then it is normal for these self-created brand products to be sought after by fans.