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361° is a domestic sports brand, which belongs to the mid-range grade, and has a wide range of products, including clothes, footwear, etc.
361° in sportswear, shoes and other industries in the price is medium to low, so from the positioning it is mid-range, if compared with other brands, 361 ° grade and Anta, Hongxing Erke these are similar, its price is in the middle of the level, slightly lower than NKE, Adidas and so on.
Features of 361°
361° Group is a collection of brand, research and development, design, production, distribution as one of the comprehensive sporting goods company, its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories, the group was founded in 2003, belongs to China's brand, in the commitment to become a global respected brand model spirit under the guidance, has become one of China's leading sports brand enterprises.
361° has established a complete product system covering shoes, clothing and accessories, which can fully meet the needs of young Chinese consumers for all kinds of clothing products. At the same time, it also integrates high-quality upstream and downstream resources, actively develops new materials and versions, and adds shirts, jeans and other categories full of fashion design styles, and strives to ensure that the quality of each piece of clothing can meet the needs of young fashion people in pursuit of fashion and comfortable life with new quality standards.
The above content reference: Encyclopedia -361°
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361° is a low-end brand in China, as a national sports brand, 361°'s development in recent years is still very good.
361°** is very close to the people and is a brand loved by young people. 361 degrees has a classic series that is popular with the public, serving young trendy consumers and providing "fashionable and visible" products.
This brand was established in 2003 in Fujian, and the company is headquartered in Jinjiang City, Fujian Province. 361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution.
361 Reinvention Program
Based on the changes in the general environment, 361° launched a rebranding strategy. In the future, 361° will reshape the brand from the dimensions of brand, product and activities.
At the brand level, 361° will continue to uphold the concept of "one more degree of love", and at the same time, through marketing activities, make 361°'s "love" concrete and grounded, so that consumers can clearly perceive "love".
At the product level, 361° will adhere to the concept of "providing consumers with just the right product", giving products just the right function, clean design and world-class quality to meet the product attributes required by entry-level consumers.
361° will also create conditions for consumers to participate in sports by holding events and other forms. As part of the rebranding, 361° will create a new basketball into the community project, Home Game, which starts from the love of basketball, creates a community basketball venue, and fully integrates the resources of the NBA.
Establish a professional coaching team for basketball enthusiasts, especially youth basketball enthusiasts. Basketball talents are selected through this program every year to provide these consumers with better development space and more professional opportunities.
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Summary. 361 belongs to the mid-end sports brand, its pricing is generally between 100-800 yuan, in sportswear, shoes and other industries, this price is medium to low, so from the positioning it is mid-range. If compared with other brands, the grade of 361 is similar to Anta and Hongxing Erke, and slightly lower than NKE, Adidas, etc.
What grade does 361 belong to
Strictly speaking, it is a mid-range grade, but some people think that it is a mid-to-high-end grade, which depends on their own opinion, but from the perspective of product pricing, its price is at the middle level, so it should be regarded as a mid-range grade. Generally, it is compared with Anta, Peak and other grades, which is a little higher in the mid-range.
How about shoes of the 361 brand.
361 belongs to the mid-end sports brand, its pricing is generally between 100-800 yuan, in sportswear, shoes and other industries, this price is medium to low, so from the positioning it is mid-range. If compared with other brands, the grade of 361 is similar to Anta and Hongxing Erke, and slightly lower than NKE, Adidas, etc. What grade does 361 belong to Strictly speaking, it is a mid-range grade, but some people think that it is a mid-to-high-end grade, which depends on their own opinions, but from the perspective of product pricing, its price is at the middle level, so it should be regarded as a mid-range grade.
Generally, it is compared with Anta, Peak and other grades, which is a little higher in the mid-range.
It is a very successful enterprise, established in 2003, but after nearly 20 years of development, it is now one of the most famous sports brands in China, and it is a listed company, although the market share is not as high as Anta, but the number of users is very large, and the sales in 2016 were 5 billion yuan. 361 is a national brand 361 is a Chinese brand, its headquarters in Jinjiang City, Fujian, the address is located in Wuli Industrial Park, established in 2003, listed in 2009, brand lipstick is more once loved, one of the leading brands in the national sporting goods. In addition to sporting goods, it also has children's clothing products, and its business scope is much broader than when it was first established.
What is the quality of 361 shoes 361 shoes quality is very stable, its sole is very wear-resistant, the material used in the upper is breathable and scratch-resistant, easy to clean will not fade, the shoe type is very in line with the foot shape of the Chinese, wearing comfort and strong sense of technology, the toe cap uses a lot of advanced technology, the upper and heel also use the industry's most reflective sports shoes quality technology. What is the quality of 361's clothes, its clothes use a lot of high-tech, first-class quality, such as the use of quick-drying technology can make sweat evaporate quickly, keep people fresh, the fabric used is very elastic, flexible and skin-friendly, the advantage is that the clothes are light, the breathability effect is good, and after wearing it, it is so thin that there is no feeling at all, and the comprehensive evaluation is that the quality of 361's clothes is completely OK.
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It is a brand in China.
The group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution. In 2003, 361 degrees (Fujian) Sporting Goods **** was established, creating the 361° brand, headquartered in Jinjiang City, Fujian Province. 361 degrees began the pace of brand expansion and extension with a high starting point and a global vision.
In 2005, 361° was selected as the top 100 of China's potential by the Chinese edition of Forbes, and the development potential of 361° has received great attention.
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361° Headquarters at:Jinjiang City, Fujian Province
Brand history: In 2003, 361 degree (Fujian) sporting goods **** was established, the 361 ° brand was created, and the pace of brand expansion and extension began with a high starting point global vision.
In 2005, 361° was selected as the top of China's 100 potential list by the Chinese edition of Forbes, and the development potential of 361° was concerned by Gaoshendu. In November 2006, 361° beat the international brand in the bidding of CCTV** time and became the "CCTV 2007-2008 sports event live broadcast partner", breaking the situation of international giants staring at the top resources and crossing another critical point in the development of national sports brands.
In the London Olympics in July 2012, 361° helped Sun Yang break the Olympic record in the men's 400-meter freestyle and 1500-meter freestyle to win the championship, achieving the first gold medal of the Chinese men's swimming Olympic Games, opening a new chapter for Chinese swimming.
The headquarters building of the sports brand.
Its headquarters building is a simple atmosphere, giving people a comfortable feeling, especially the obvious 361 ° mark, which is impressive, and can be remembered at a glance, and overall it is still very good.
2. Nike. It not only has a high reputation in China, but also has a high status in the world, Nike's headquarters building and its shoes, look very tall, the roof of the building hangs the Nike logo, people feel very spectacular, very in line with the Nike brand temperament, no wonder can be recognized by many consumers.
3. Li Ning. The design of the headquarters building is very grand and huge, adding a lot of Chinese characteristics, although it does not look very stunning, but it has a unique feeling, which is very in line with the aesthetics of the Chinese of this generation.
The above content reference: Encyclopedia - 361 degrees.
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