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361 is a brand in China.
As a leading brand in the national sporting goods industry, 361° actively practices the culture of "love" under the guidance of the brand spirit of "more love", and constantly promotes the development of social economy, sports and other social undertakings. Founded in 2003, the group has become one of China's leading sports brand enterprises under the guidance of the spirit of becoming a global respected brand model.
On June 30, 2009, it was listed on the Hong Kong Stock Exchange.
The main board was successfully listed, with a share of 01361·HK, as a fast-growing sporting goods brand in China, in China's traditional industry, it took only 6 years from the establishment of the brand to the listing, creating a good story in the industry. In 2009, the group determined the multi-brand operation strategy, and successively established 361° children's clothing, positioning it for children aged 3-12. with Northern Europe.
One Way, a well-known outdoor brand, jointly invests and operates in the Asia-Pacific region.
Market. As a leading brand in the national sporting goods industry, 361° actively practices the culture of "love" under the guidance of the brand spirit of "more love", and constantly promotes the development of social economy, sports and other social undertakings.
361 brand.
Promotional positioning. In order to gain an edge in the highly competitive sportswear market, branding and promotion are crucial. As a mass-market brand, 361° targets people aged between 18 and 30.
During the period under review, the Group continued to adopt a three-pronged strategy for brand promotion and marketing.
The strategy includes sponsoring major sporting events, strategically partnering with major state-owned enterprises**, and engaging well-known athletes as spokespersons for the Group's products.
Sponsorship cooperation. In the first half of 2013, the Group has won the 2014 Incheon Asian Games.
Sponsorship of the Chinese national team. In addition, as early as 2011, the Group successfully won the second Youth Olympic Games to be held in Nanjing in 2014.
The exclusive official apparel sponsorship right. Prior to the opening of the 2nd Youth Olympic Games, the Group also became the sponsor of the 2nd Asian Youth Games held in Nanjing in 2013 to conduct a comprehensive costume rehearsal for the Youth Games.
Encyclopedia - 361°
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361 is a brand in China.
361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution. In 2003, 361 degrees (Fujian) Sporting Goods **** was established, creating the 361° brand, headquartered in Jinjiang City, Fujian Province. 361 degrees began the pace of brand expansion and extension with a high starting point and a global vision.
In 2005, 361° was selected as the top 100 of China's potential by the Chinese edition of Forbes, and the development potential of 361° has received great attention.
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Domestic Fujian Quanzhou City.
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Love my home country brand 361
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361 is Chinese.
361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution, and its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure.
Founded in 2003, the Group was successfully listed on the main board of the Hong Kong Stock Exchange on June 30, 2009, with the share of 01361·HK.
Market share
361° Group has more than 7,800 sales outlets in Chinese mainland, with annual sales of more than 5 billion yuan (RMB), in addition to continuously strengthening the market share in Chinese mainland, the group will increase the expansion speed of the global market, provide high-quality products for more countries, and has radiated to the Middle East, Europe and other countries and regions.
361° set "China Famous Trademark", "China Famous Brand Product", "China Quality Inspection-free Products", "Top 500 Chinese Brands" and other honors, its sales performance ranks in the forefront of the country, and the comprehensive market share of sports shoes is among the best in the country for many years.
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In 2003, 361 degrees (Fujian) Sporting Goods **** was established, and the 361° brand was created, and the pace of brand expansion and extension began with a high starting point global vision.
Founded in 2003, 361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution, its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories, the group was founded in 2003, and has become one of the leading sports brand enterprises in China under the guidance of the spirit of becoming a global respected brand model. On June 30, 2009, 361° was successfully listed on the main board of the Hong Kong Stock Exchange, with the shares** of 01361·HK. At the same time, 361° adheres to the multi-brand route of collectivization, and in 2009 and 2011, the 361° children's clothing monk (innofashion) brand was born one after another.
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361° is a domestic sports brand, which belongs to the mid-range grade, and has a wide range of products, including clothes, footwear, etc.
361° in sportswear, shoes and other industries in the price is medium to low, so from the positioning it is mid-range, if compared with other brands, 361 ° grade and Anta, Hongxing Erke these are similar, its price is in the middle of the level, slightly lower than NKE, Adidas and so on.
Features of 361°
361° Group is a collection of brand, research and development, design, production, distribution as one of the comprehensive sporting goods company, its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories, the group was founded in 2003, belongs to China's brand, in the commitment to become a global respected brand model spirit under the guidance, has become one of China's leading sports brand enterprises.
361° has established a complete product system covering shoes, clothing and accessories, which can fully meet the needs of young Chinese consumers for all kinds of clothing products. At the same time, it also integrates high-quality upstream and downstream resources, actively develops new materials and versions, and adds shirts, jeans and other categories full of fashion design styles, and strives to ensure that the quality of each piece of clothing can meet the needs of young fashion people in pursuit of fashion and comfortable life with new quality standards.
The above content reference: Encyclopedia -361°
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361° is a low-end brand in China, as a national sports brand, 361°'s development in recent years is still very good.
361°** is very close to the people and is a brand loved by young people. 361 degrees has a classic series that is popular with the public, serving young trendy consumers and providing "fashionable and visible" products.
This brand was established in 2003 in Fujian, and the company is headquartered in Jinjiang City, Fujian Province. 361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution.
361 Reinvention Program
Based on the changes in the general environment, 361° launched a rebranding strategy. In the future, 361° will reshape the brand from the dimensions of brand, product and activities.
At the brand level, 361° will continue to uphold the concept of "one more degree of love", and at the same time, through marketing activities, make 361°'s "love" concrete and grounded, so that consumers can clearly perceive "love".
At the product level, 361° will adhere to the concept of "providing consumers with just the right product", giving products just the right function, clean design and world-class quality to meet the product attributes required by entry-level consumers.
361° will also create conditions for consumers to participate in sports by holding events and other forms. As part of the rebranding, 361° will create a new basketball into the community project, Home Game, which starts from the love of basketball, creates a community basketball venue, and fully integrates the resources of the NBA.
Establish a professional coaching team for basketball enthusiasts, especially youth basketball enthusiasts. Basketball talents are selected through this program every year to provide these consumers with better development space and more professional opportunities.
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Summary. 361 belongs to the mid-end sports brand, its pricing is generally between 100-800 yuan, in sportswear, shoes and other industries, this price is medium to low, so from the positioning it is mid-range. If compared with other brands, the grade of 361 is similar to Anta and Hongxing Erke, and slightly lower than NKE, Adidas, etc.
What grade does 361 belong to.
Strictly speaking, it is a mid-range grade, but some people think that it is a mid-to-high-end grade, which depends on their own opinion, but from the perspective of product pricing, its price is at the middle level, so it should be regarded as a mid-range grade. Generally, it is compared with Anta, Peak and other grades, which is a little higher in the mid-range.
How about shoes of the 361 brand.
361 belongs to the mid-end sports brand, its pricing is generally between 100-800 yuan, in sportswear, shoes and other industries, this price is medium to low, so from the positioning it is mid-range. If compared with other brands, the grade of 361 is similar to Anta and Hongxing Erke, and slightly lower than NKE, Adidas, etc. What grade does 361 belong to Strictly speaking, it is a mid-range grade, but some people think that it is a mid-to-high-end grade, which depends on their own opinions, but from the perspective of product pricing, its price is at the middle level, so it should be regarded as a mid-range grade.
Generally, it is compared with Anta, Peak and other grades, which is a little higher in the mid-range.
It is a very successful enterprise, established in 2003, but after nearly 20 years of development, it is now one of the most famous sports brands in China, and it is a listed company, although the market share is not as high as Anta, but the number of users is very large, and the sales in 2016 were 5 billion yuan. 361 is a national brand 361 is a Chinese brand, its headquarters in Jinjiang City, Fujian, the address is located in Wuli Industrial Park, established in 2003, listed in 2009, brand lipstick is more once loved, one of the leading brands in the national sporting goods. In addition to sporting goods, it also has children's clothing products, and its business scope is much broader than when it was first established.
What is the quality of 361 shoes 361 shoes quality is very stable, its sole is very wear-resistant, the material used in the upper is breathable and scratch-resistant, easy to clean will not fade, the shoe type is very in line with the foot shape of the Chinese, wearing comfort and strong sense of technology, the toe cap uses a lot of advanced technology, the upper and heel also use the industry's most reflective sports shoes quality technology. What is the quality of 361's clothes, its clothes use a lot of high-tech, first-class quality, such as the use of quick-drying technology can make sweat evaporate quickly, keep people fresh, the fabric used is very elastic, flexible and skin-friendly, the advantage is that the clothes are light, the breathability effect is good, and after wearing it, it is so thin that there is no feeling at all, and the comprehensive evaluation is that the quality of 361's clothes is completely OK.
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361's running shoes and basketball shoes are still worth buying overall.
First of all, 361 is a big brand in our country, relatively speaking, it is still relatively cost-effective and worth buying, the point is that it is not expensive, and ordinary citizens can afford it. Running shoes are lightweight and comfortable.
Basketball shoes are a little inferior to international brands, although the styles are trendy, but most of them are imitations of world famous brands. Not to mention the quality, the wrap of the foot is general, the heel is a bit like a stone, the shock absorption is basically the insole at work, the price of 361 is about 300,400, this price is about Anta or Li Ning, Anta's basketball shoes are good, and Anta invited a new designer, and the production is quite good.
When purchasing, you should pay attention to the following aspects.
First: Shoes should be neat and clean.
Second: taste (the quality of the glue is very good, the smell of ** shoes is a kind of smell emitted by the raw material itself, not ** because of the poor quality of the glue used, it will smell pungent).
Thirdly, there will be no glue spillage at the bond between the sole and upper.
Fourth: **,**The retail price of Anta online is basically 6% to 80% off the market price, and a few specialty stores will have slightly lower discounts on out-of-season products.
Fifth: insoles, the insoles of ** shoes will be pasted with the word "inspection".
If the taste is pungent, it may be fake. In addition, there will be fakes in the goods bought in **.
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Summary. 361 Degrees (361°) is a Chinese sporting goods company founded in 2003 and headquartered in Quanzhou City, Fujian Province. The company is mainly engaged in sports shoes, clothing, accessories and other products, and has a certain reputation in the Chinese market.
2003Headquarters Location: Quanzhou City, Fujian Province, ChinaBusiness Scope: Production and sales of sports shoes, clothing, accessories and other productsCorporate Culture:
The 361-degree corporate culture includes core values such as "Only for Better", "Continuous Innovation", and "Pursuit of Excellence". The company is committed to providing consumers with high-quality, high-performance sporting goods and promoting a healthy, active lifestyle. As of 2021, 361 Degrees has opened more than 6,000 stores in many countries and regions around the world, and has branches and offices in Chinese mainland, Hong Kong, Taiwan, the United States, Australia, Canada, Russia, the United Arab Emirates and other regions.
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361 is a Chinese brand, founded in 2003, mainly producing sports shoes, clothing, accessories and other sporting goods. Or the brand is relatively well-known in the Chinese sports market, and it also has a certain reputation in the overseas market.
361 Degrees (361°) is a Chinese sporting goods company founded in 2003 and headquartered in Quanzhou City, Fujian Province. The company is mainly engaged in sports shoes, clothing, accessories and other products, and has a certain reputation in the Chinese market. Here is a 361-degree company profile:
Quanzhou City, Fujian Province, ChinaBusiness scope: production and sales of sports shoes, clothing, accessories and other productsCorporate culture: 361 degrees of corporate culture includes core values such as "reputation is only for better", "continuous innovation", and "pursuit of excellence".
The company is committed to providing consumers with high-quality, high-performance sports goods, and advocating a healthy and high-performance lifestyle. As of 2021, 361 Degrees has opened more than 6,000 stores in many countries and regions around the world, and has branches and offices in Chinese mainland, Hong Kong, Taiwan, the United States, Australia, Canada, Russia, the United Arab Emirates and other regions.
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