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When choosing a postpartum recovery franchise brand, you can choose the brand's reputation, qualifications, training mode, etc
For postpartum recovery franchise stores, the essence of franchise is to replicate the successful experience of the headquarters. Only a strong headquarters can bring successful experience and mature profit model to franchisees.
The length of time the company has been established, whether the business of the direct store is good, and the qualifications are not complete! There is no shortage of some investment franchisees on the market, under the guise of attracting investment to join the first in the country, the franchise model is blown to the sky, and the actual inspection is a "no difference" operation: no physical store, lack of technology, lack of management experience.
Without the successful operation of the direct store, where is the successful management experience, exaggerated publicity, and ask yourself if it is embarrassing or not? It has only been established for a few years, and I am not mature, how can I help other franchisees?
Technology in any industry needs to keep pace with the times, and the skills of employees need to be constantly trained and updated to continue to meet the changing needs of customers. This is especially true for postpartum recovery.
Novices who resume opening stores after giving birth only need to grasp the "four passes", namely finance, products, talents, and marketing, can open a postpartum recovery store
Finance: Balance store investment and store spending. Don't invest in numbers, invest in profits.
After passing the financial level, this store can do for a long time! The headquarters designs investment planning courses, not for the purpose of attracting investment and joining, but for the survival of the store, and for the franchisee to avoid market risks in the early stage of investment planning, considering every influencing factor.
Product pass: open up the product quality effect, to achieve customers with customers, the effect is hard, the store is hard, the competition has the confidence to pass the product pass this store will be able to become bigger, has been based on quality all products: brand products through the [ISO9001 quality and management supervision of the State Administration for the record] the national regulatory department can query good products and good results, the boss has confidence, employees have confidence, in order to influence customers, so that the store customers stable development!
Talent pass: It is not the number of talents now, but whether there is a set of talent training system, and the store can be stronger after the talent close! Beautiful Mother Operation Management Training System:
From technical expertise to people management and team building. The headquarters is vertical, innovative, and ground-based to lead the store terminal. Only excellent obstetricians will have high-quality customers in the store!
The store can achieve performance climbing, store fission, and high-quality customers value the first thing is service and effect!
Marketing: Transform the boss's marketing ability into the team's marketing ability, and realize the self-circulation of the storefront team's marketing ability! Economic value must be presented through professionalism, and only by speaking professionally can customers be retained.
During the epidemic period, the headquarters provided store operation guidance for the store situation, and fully launched the marketing plan for continuous surge in performance, and the responsibility was assigned to the person, so that the store could do a good job in customer maintenance during the epidemic.
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For postpartum recovery franchise investors, without the experience of postpartum recovery center operation, they can still open a store and operate, what does it rely on?
Obviously, we can't just rely on the verbal commitment of the franchised brand, but rely on a series of standardized operations established by the brand, such as product and equipment standardization, service process standardization, technical operation standardization and so on.
The original intention of joining is "worry-free, trouble-saving, labor-saving", and how to truly save worry, trouble, and effort, depends on the degree of standardization of the postpartum recovery brand, the higher the degree of standardization, the simpler it is for the franchise to implement according to the standardization.
Therefore, for the post-production recovery of investment, whether the operation is standardized is the most worthy of attention.
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It is not easy for women to maintain the balance between family and work, but full-time mothers are also hard, for the health of the baby and family, for the harmony of the family, they will also live a hard life every day, but no matter which role, from the actual situation and their own considerations, do a good job of accurate positioning, in order to find fun from the fixed work or role.
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Novices should pay special attention to whether the franchise brand they choose is professional? Is there a new brand? Is word of mouth good?
What is the technical team like? What is the operations team like? What happens after giving birth?
What about the equipment? What about the resident teacher? How about after-sales service?
Through a variety of understanding, find a franchise brand that suits you, and the brand support is strong, which can bring great help to the new franchise store.
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If you have no experience, if you want to join, you need to conduct a multi-party investigation, which can be investigated from the following points:
First, first look at the qualification years. Whether it is one of the top ten or eight franchise brands in the country, the one that suits you is the best. Moreover, the country does not have a professional and authoritative certification for the postpartum national ranking, so a good franchise brand can be met but not sought.
Second, see whether the company's qualifications are complete. The popularity of the postpartum market is no less than that of the confinement center, and the market has not yet been fully regulated, so some shell companies are also mixed in, waving their flags and shouting under the guise of joining. Although we can't identify the company's qualifications, the industrial and commercial department has its own standards, so the business license, trademark registration number, and company headquarters visit are all the objects of our inspection.
Thirdly, and most crucially, it is useful to find out what kind of support is provided by Headquarters. Some companies advertise very eye-catching, what ten major systems support, including profit and no loss, this kind of look should be cautious. No one can guarantee that the package will not lose money, if you find a good franchise company, the franchisee himself is also very powerful, then the success rate of such a store will be higher.
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Postpartum recovery is now more and more important to families, so postpartum recovery programs have become the best choice for entrepreneurs, consumer demand for postpartum recovery services is very huge, and postpartum recovery is also recognized by more and more families, so investing in postpartum recovery centers is very promising. The prospect of operating a postpartum repair shop is considerable, mainly from three aspects: demand and recovery demand
1. Sharply increasing demand: After giving birth to a baby, all aspects of Bao's mother's body have changed, such as a series of large adaptive changes in the heart, lungs, kidneys, and uterus, and the stomach, endocrine, bones, joints, and ligaments have also changed accordingly.
Why is there such a surge in demand? This is inseparable from the ideology of these two generations, especially the post-90s mothers have a heart to become hot mothers, and they pay more and more attention to the management of their bodies. Secondly, the parents of post-90s mothers are also a generation that loves their children very much, and they are not willing to let their children suffer hardships and losses.
2. The necessity of recovery: After giving birth to a baby, mothers often need a certain amount of recovery and maintenance because their bodies are too weak, and this maintenance and recovery is called postpartum recovery. The main aspects of postpartum recovery include the recovery of postpartum body shape and postpartum care, postpartum uterine recovery and postpartum psychological recovery, and women must pay attention to a balanced nutritional diet during the recovery period.
3. Market situation: Since the opening of the two-child policy, the number of newborns has been linear, and there are more and more mothers who need postpartum recovery, and the market's demand and requirements for postpartum recovery will be first.
The development and market prospects of postpartum recovery, it is a good time for investors to join the postpartum recovery center, this industry brings franchisees not only to quickly seize this market, but also to develop in the future.
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Hello, first of all, you are optimistic about the postpartum recovery of the industry, and it is a good thing to be ready to open a store, which shows your vision.
The DAO is still very good.
Inside. In fact, the basic situation of the current domestic postpartum stores is: the store volume is large, the brand effect is not standardized, and it can even be said that the good and the bad are mixed.
Therefore, the competition is also highlighted, and many "miscellaneous stores" (single stores, no brand effect) of the production and health centers rely on low ** to disrupt the healthy development of the market, so it is difficult to have viability. Therefore, we often hear people say that it is too difficult to open a health shop, and you will lose money if you don't make money. Looking at it in another way, it is not that the health store is not profitable, but that the positioning and development direction of these "small stores" at the beginning are wrong, there is no brand effect, the project is not complete, the project department is standardized, the service awareness is poor, and the customer satisfaction is low.
Finally, postpartum** is different from a beauty salon nail salon. Postpartum ** should be strictly speaking, from a medical point of view to care, to help postpartum mothers scientifically, safely, healthily, and effectively restore all parts of the body and indicators. Therefore, in the future, the industry and health institutions will do well and survive and develop, and they will inevitably be "big stores" that take the brand route, rather than "miscellaneous stores" that rely on low ** to attract customers.
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This is not the way to think bai.
Wrong, at present, young mothers of DU are paying more and more attention to the care and recovery of DAO after giving birth, and the competition in this industry is not very large, and those who started early have also gained. Of course, if you want to open a store, you can't avoid meticulous preparations.
1. To prepare sufficient start-up capital, the general postpartum franchise project is 10-20 franchise fees (including authorization, equipment, the first batch of goods, guidance and training and other services), in addition to rent, hired personnel, daily expenditure budget, etc.;
2. To have a basic understanding and understanding of the industry, to be interested in the maternal and child industry, feminine care industry in order to do well, good service, to join the brand to have an in-depth understanding (at present, there are many well-known brands in China, such as Hui Niangzi, Jiaoyang Landuo, Tingmei, etc., according to the characteristics of different brands for comparison and screening);
3. The location of the store is very critical, so I will not repeat it here;
4. Learn more about Internet marketing, especially mobile phone community marketing, after all, once this industry is done, the services are mainly based on the surrounding people; You won't be able to learn it in time, but you have to be aware of it.
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If you open the bai yourself
words, there must be full.
Du sufficient funds or funding zhi people, secondly, to do a good job of exploration of the quasi-dao, because their own opening and the Canadian version of the alliance are two concepts, if you open yourself, you need to pay more, the time to explore is longer, and your consumption is also greater (rent, staff wages, etc.), the third is to have your own marketing team, do a good job in festivals and daily marketing work, fourth, to do a good job in their own business district with mother and child stores, hospitals, confinement clubs cooperation, this era is the era of grouping.
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First of all, it is recommended that you spend a little time to learn more about the knowledge in this industry, and then you can learn about some big brands of postpartum recovery centers through the Internet, and you can go to the headquarters to inspect it later, and if you are satisfied, you can sign a contract and go through the process.
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At present, postpartum repair is a new DDU industry known and not done
It's a lot, and if you want to do it, DAO has to do it first.
Be prepared to lose money, because there are wins and losses in business; secondly, we must choose a good brand to join; Third, find good employees, recruit a few or have trusted employees, and give them core technology in later training; Fourth, the service attitude should be good, and the technical skills are very important; Fifth, do a good job in marketing, don't wait for customers to come to your door, but look for customers yourself; Sixth, do a good job of grafting cooperation with other brands, such as with maternity hospitals, mother and child stores, through rebates to hospitals or mother and child stores, etc.
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The suggestion is to investigate more and compare more, especially fashion mommy, free field trips, and thousands of stores across the country.
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Now that the market has recovered, there have been many post-production recovery.
Rehabilitation centers, but there are very few postpartum recovery centers that really have a reputation, so investors must be cautious when choosing, and remember not to listen to a few words, but to understand the brand's reputation from the side.
For example: the length of time the brand has been established, the number of stores nationwide, whether there are directly operated stores, the number of directly operated stores, and the experience of going to other franchise stores, etc. Because only good quality and reputation can form a good reputation.
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You can inspect Languitang's postpartum resumption of franchise training.
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Beautiful mother one-stop maternal and infant leading brand, focusing on maternal and infant care for 14 years!
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The franchise fee for postpartum repair is about 100,000 yuan to 300,000 yuan, and the charging standards of different brand franchise companies are different, from low to high. Generally, it is divided into standard stores, image stores and simple technical cooperation.
The standard store is suitable for county-level cities.
The area is more than 120 square meters.
The franchise fee is about 100,000.
Image shop city-level city,
The area is 250 square meters.
The franchise fee is about 200,000.
First-tier cities
The area is 350 square meters.
The franchise fee is about 300,000.
In the case of pure technical cooperation, it is necessary to follow up with the brand store for face-to-face negotiation.
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Hello, the future of postpartum recovery industry competition will become more and more fierce, the early stage to attract customers to the store will be difficult to survive, only high-end brands and service-oriented and market value institutions can develop for a long time.
Therefore, it is particularly important to choose a brand that joins a postpartum recovery center.
It is recommended to compare more, investigate more, and choose after being satisfied. Don't choose one over the other because it's cheaper.
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