Why is KFC so expensive in China?

Depending on the local income, there will be different levels; Although the cost of KFC is low, in KFC fast food restaurants, when the food is only a few hours after it is made, it must be thrown away in order to ensure quality, and the rules of these fast food restaurants are not allowed to be taken out for sale, only into the trash; When the brand is out, of course, the price will rise, which is also an important skill in the business circle; The annual advertising cost is high, the cost is high, and the sales unit price is high.

In fact, there is a reason why KFC's ** in China is relatively high, because no matter what aspect, in fact, KFC in China is the largest, KFC in order to cater to the taste of Chinese to make localized changes, and almost every once in a while will come out of a new product, a variety of other countries can not envy, and these studies also require a lot of money.

China is a big country, and it's not much more expensive, just like the grade between people. Rich people eat KFC to go to high-grade places, and those who don't have money go to low-grade places to consume, China buys a few portions of a hamburger abroad, and the currencies of various countries are different, China's money is worth a lot, and you will definitely be able to buy several copies if you go to a worthless country.

The domestic KFC hamburger is considered more than ten yuan according to the yuan, Europe is about 2-3 euros, the United States is about the same dollar, and the conversion of RMB is about ten to more than twenty yuan.

Although KFC is an American brand, however, many domestic KFC cuisine is not available abroad, so they also want to taste the taste of Chinese KFC, full of curiosity about it, so we feel that Chinese-style KFC is also deeply loved by Americans, should be very proud, the same reason, if we Chinese travel to the United States, may still want to taste the real American KFC taste.

KFC is a branded Western-style fast food restaurant that can be found everywhere. The popularity of KFC can be said to have become the leading boss. Its taste is deeply loved and sought after by everyone, and its shadow can be seen in almost every large, medium and small city.

Because it's from the United States, a lot of things are made according to American tastes. But the Chinese are particularly fond of eating, and they also make Chinese-style KFC.

KFC sponsors youth basketball games every year, sponsors game competitions such as Crossfire, and Chinese KFC catering is healthy**. Wait and count all the way, these big moves of KFC in China are not comparable to other places at all, so of course, they are also incomparable to other places.

Not only is KFC expensive, but Chinese food is also expensive now.

Because it's expensive in itself, and it's not just you who think it. KFC's sales at home and abroad are quite good, and new products are constantly being developed and marketed. In the fast-paced lifestyle, people especially like to eat this kind of fast food.

Although it is a little expensive, we all think that its taste is particularly delicious and people will never get tired of eating it.

Introduction

It's because Americans came to China at the beginning and weren't used to eating Chinese food. I had to eat KFC first, although it was more expensive, but it was more comfortable to eat. There are so many varieties of Chinese cuisine that they don't know exactly what to taste, so they still think KFC is more handy.

Although KFC is an American brand, many KFC delicacies in China are not available abroad, so they also want to taste the taste of KFC in China and are full of curiosity about it, so we feel that Chinese-style KFC is also loved by Americans and should be very proud.

KFC was sold to Yum China for its Chinese operations. According to public information, Yum China Holdings**** is a Chinese catering company, founded in 2016, headquartered in Shanghai, China, with more than 35,000 chain restaurants and more than 1 million employees in more than 110 countries and regions around the world.

In September 2016, KFC gave this aspect of its business in China to Yum China, which was invested by Ant Financial and Chunhua Capital, for a $100 million. In addition to KFC, Yum China also includes well-known F&B brands such as Pizza Hut, Little Sheep, Oriental White, and Taco Bell.

When the brand is out, of course, the price will rise, which is also an important skill in the business circle; The annual advertising cost is high, the cost is high, and the sales unit price is high.

KFC (English: Kentucky Fried Chicken, referred to as KFC) is an American multinational restaurant chain founded by Haaland.

Colonel Sanders, Harland Sanders, in Kentucky, 1930.

Created in Louisville, it focuses on fried chicken, burgers, fries, egg tarts, soda and other Western-style fast food.

Company Rankings:

In October 2019, Interbrand ranked 93rd in the list of the top 100 global brands.

In January 2020, the list of the world's 500 most valuable brands in 2020 was released, and KFC ranked 104th.

On July 28, 2020, KFC was listed on Forbes.

2020 Global Brand Value.

No. 96 in the top 100.