There are so many Fortune 500 companies in China, why are many people unhappy and many are not rich?

There are many reasons for chain enterprises in the world's top 500: to be a brand, to be a scale.

Changes in technology can only bring about a percentage growth rate; The change of the model can bring about a geometric growth rate. Chain is an important revolution in the business model, and it is the direction and the way.

The essence of chain enterprises is to apply the principle of modern industrial mass production to business, and change the traditional business model of small business that integrates purchase and sales, does counter service, and accounts for a single store, and mainly relies on the personal experience and skills of the operator to determine sales.

It realizes the standardization of store names, store appearances, commodities and services, the unification of commodity purchase and sales, information collection, advertising, staff training, management norms, etc., and finally realizes the standardization, specialization and unification of commercial business activities, so as to achieve the purpose of improving economies of scale.

Chain enterprise operating system.

The chain enterprise is composed of three parts: headquarters, distribution center and branches, and its basic operating system includes marketing system, procurement system and logistics distribution system.

The unique marketing system of chain enterprises is a technology-intensive marketing network that can be centrally managed, consisting of two parts: headquarters marketing and branch marketing, headquarters marketing is the nerve center of the marketing system, responsible for the entire marketing system, and has the function of guiding, supervising and inspecting the branch marketing, and the main function of branch marketing is to sell goods or services in accordance with the requirements of the headquarters.

The economic interests of chain enterprises mainly come from economies of scale, in which the organization of goods at lower procurement costs is an important aspect of achieving economies of scale, and the key to achieving lower procurement costs is centralized and unified bulk purchases.

This is beneficial to both chain enterprises and manufacturers, it is this kind of supply relationship based on the balance and coordination of interests between the chain enterprises themselves and the best manufacturers, forming a dependent relationship between chain enterprises and manufacturers to jointly develop the market and obtain benefits.

This interdependence has led to an alliance between the two in terms of facing the market, so that consumer goods can be directly reached by consumers by manufacturers through the sales network of chain enterprises, forming a chain store procurement system with the fewest intermediate links.

The logistics distribution system of chain enterprises is an important part of the entire logistics system, focusing on the storage, processing, distribution and transportation functions of chain enterprises, in developed countries, chain enterprises have developed rapidly and the establishment of a unified logistics distribution center has a direct cracked relationship, efficient comprehensive transportation and distribution system, the whole process of information tracking and service capabilities, logistics center construction with comprehensive service functions close to the customer's first chain analysis and management.