What should I do to optimize and promote online SEO rankings?

Here's how to promote online rankings:

First, the first structure must be reasonable.

**Reasonable structure is the premise of getting the user's love and search engine spider crawling, and we should also pay more attention to structural construction when carrying out ranking optimization and promotion, remove the redundant **, but also plan and design**column and its content, so we must pay more attention to the optimization of the **architecture.

Second, user needs.

No matter what type of **, after all, it is to serve users and bring more valuable information to users, so we must take into account the needs of users, make a good communication bridge between users and **, and meet the needs of more users, so as to improve the user experience. You can also work content, templates, etc., to do a good job of user experience.

3. Content with a high degree of originality.

As we all know, in today's era when SEO optimization is king, if you want to get a good promotion ranking, you must have a better content foundation. For duplicate and collected content, it will affect the rating of ** and cause bad consequences, so we must improve the quality of ** content to help users and search engines know.

Fourth, high-quality friend links and external links.

Relevant and authoritative links will be of great help to you, not only will give the network ranking, but also bring traffic and increase inclusion. High-quality friend links and external links can also help us get out of the transition period of the new site more quickly, which is very beneficial to the optimization and ranking of keywords.

For search engine optimization, web design should comply with the regulations of the industry, but also to meet the user's visual experience and convenience of use, the layout should be delicate, the content should be in line with the user's search, in line with the industry theme and the theme.

I suggest you focus on making a good enough ** first.

A mediocre ** has no future.

1. Grasp the actual situation of the enterprise.

Enterprises need to first grasp the company's own stupid situation, such as the architecture, maintenance status and update status, external links, internal links, etc. Only according to the analysis of the relevant data of the enterprise, can we objectively know the current situation of our own enterprise, and formulate a reasonable feasibility promotion plan to make the optimization more effective.

2. Do a good job of content optimization.

Optimizing keyword rankings requires doing a good job of content optimization, and it is best to provide original article content for ** on a regular basis, and write it close to the ** theme, so that it will not exist out of ** topic. In addition, the content can continue to integrate into the hot spots of the times and the content that the target customers really need, so as to resonate with customers and improve the adhesion of customers to the best.

3. Do a good job of optimizing the station.

Some companies feel that to promote keyword ranking, they only need to optimize the keywords with all their might, and other details can be ignored. In fact, details play a key role, so in addition to regularly updating the original high-quality content, we should also pay attention to the specifications of the page, the specifications of links, the layout of keywords, the writing of TDK, the construction of internal links, and the reasonable use of tags, which are all very disturbing and important.

4. Monitor the conversion of traffic at all times.

The ultimate goal of enterprise promotion and optimization keyword promotion is to be achieved, but if an enterprise does not have the quantity, it will not be able to achieve conversion. Therefore, it is necessary to monitor the conversion of traffic at all times, focus on the needs of customers, and monitor the development direction of the market anytime and anywhere, so that the optimization and promotion of keywords are suitable for the search needs of customers.

5. Relevance of external link building.

Reasonable backlinks can increase the weight of ** and improve the ranking of **. Therefore, most of the enterprises choose the method of exchanging links with friendship, but they need to pay attention to the relevance of the exchange links, if the external links of the exchange are not related to themselves, they cannot bring all the substantive development trends to the world.

With the development of the Internet, the construction of major enterprises has also risen, and the SEO optimization business has become more and more mature. There are many ways to improve your ** ranking, and the following five are mainly listed, for reference only.

1. Continue to update high-quality content.

Search engines are getting smarter and smarter, algorithms are constantly updating, relying on the collection of content, destined to develop for a short time, if you want to be liked by search engines, users must constantly update high-quality articles.

What is a high-quality article? Original articles are not necessarily high-quality articles, but they are the ones that can help users solve problems. In addition to their own originality, you can also occasionally **other** high-quality articles, with the permission of the original**, and indicate**.

**Updates should also be regular, preferably regular daily updates in the same time period.

2. Optimize the internal chain structure.

A reasonable internal link structure can rank the best. We can do an on-site checkpoint to check if the anchor text is given incorrectly and there are unsmooth situations that look like a single internal link structure. For example, ** revision, omission or wrong writing of a key keyword anchor text.

Generally, SEO optimizers, many of Dongdan only value the ranking of keywords, and often ignore the layout of long-tail words, but for improving the ranking, long-tail keyword optimization is essential. The target keywords are limited, and the traffic brought by them is also limited, but there is no limit to long-tail keywords, and the layout of long-tail keywords is also very impressive.

Fourth, regularly inspect and clean up the dead chain.

With the accumulation of our operational work, the data on the ** is gradually becoming huge, which may be due to some careless operations to form some dead links. If there are too many dead links, it will be judged that this ** cannot meet the needs of customers, resulting in downgrading, we must develop a good habit of cleaning up dead links regularly and setting up 404 pages.

5. Reasonable external link building.

When many people are doing external link building, they are in a hurry and use some tools to send external links, which can send hundreds or thousands of messages a day, but this not only has no effect, but also has the risk of being demoted.

The SEO optimization methods to improve the ranking are definitely not only the 5 I mentioned above, but the key to doing a good job is to provide users with a good service experience.

1.Keyword analysis (also known as keyword positioning): This is the most important part of SEO optimization, keyword analysis includes: keyword attention analysis, competitor analysis, keyword and ** correlation analysis, keyword layout, keyword ranking**.

2.Talk to search engines: Submit sites that have not yet been indexed to the major search engine logins. Look at the SEO effect in search engines, and know the inclusion and updates of your site through site:your domain name.

Architecture analysis includes: eliminating poor architecture design, implementing tree directory structure, navigation and link optimization, designing the language is best in div+css style, and the virtual code is very hierarchical and concise.

4.**Table of contents and page optimization: SEO is not only to make the homepage have a good ranking in the socks rock burning engine engine, but more importantly, to let each page of the ** bring traffic, and long-tail keywords are optimized on the inner page.

5.High-quality links: Establishing high-quality links can improve the PR value and update rate for SEO optimization, which is a very critical question.

1. Structural construction.

To do a good job in SEO promotion, you need to choose a good template that meets the SEO promotion standards, and using a good template is conducive to search engines catching the town, which can make your promotion of ranking twice the result with half the effort.

Since the enterprise is the ranking promotion optimization of keywords, it is necessary to ensure that the keywords are selected and the most suitable keywords are selected, which is in line with the user's search habits. At the same time, broaden the **SEO keywords, such as increasing the performance, area and function of the product, to form long-tail keywords.

3. Do a good job in optimizing the ranking on the site.

The **TDK of SEO promotion should be clear, and the title tag should be focused on and not cover too many keywords. Do a good job in the optimization of the internal chain layout, which is mainly reflected in the layout of the keywords of the article content, and at the same time, it is recommended that the release time of the detail page of the article should be accurate to the second, and the recommended article section on the right side should also be done.

4. Regularly update ** articles.

In order to optimize SEO promotion, you must insist on writing the content of the original article, and the writing article must be related to the professional**, especially if at least 80% of the content of the original article can be pseudo-original.

5. Do a good job of optimizing external links.

When carrying out enterprise SEO promotion, internal links are as important as external links, especially external links, good external links can effectively improve the weight of ** and better optimize traffic. Effective strategies for promoting ranking backlinks are: diversification of anchor text (anchor text plays a big role, but it is necessary to change the anchor text appropriately, but not exactly the same), regular updates of backlinks (related substitutions with peers and backlinks), and diversification of links (link objects should be diversified).

To do online ranking promotion, you only need to know three elements to optimize online rankings:

1. Formulation of ranking optimization strategy.

According to the characteristics and characteristics of our company's industry, we will study all the pain points and difficulties, and then lay out solutions for our company through packaging, which is a good layout of marketing ideas. A company should be built for search, but more importantly, it should be built for user identification and payment.

Therefore, we must consider the network optimization promotion from the perspective of search. If yours can't be crawled by search spiders, it means you won't appear in search rankings, so the promotion network ranking element is to solve the inclusion problem. After the web page is included, it does not mean that there will be a good network ranking problem, so we need to solve the search trust problem of the world.

At this time, the weight transfer of backlinks is more important. The other is to optimize the ranking of the network, the user clicks, only the ability to attract the user's ability to succeed, the update of the search engine is always from the user's point of view, and the same is true for the optimization and promotion of the network ranking.

3. Whoever does mobile terminal optimization first will be ranked first.

Search engines are mainly personal computers and online hand-held machines. There are still huge business opportunities in the mobile phone space. As long as you look at the index, you will know that there are more keywords searched on mobile phones for online promotion ranking than on PCs, but many ** do not have mobile phones.

If you make a mobile phone, it will definitely work very well.