Trends and Causes of Tea Production and Marketing in Modern China 30

1.During the Ming and Qing dynasties, China's tea production and sales rose rapidly, and the increase in production was due to the increase in China's population growth rate in the Ming and early and middle Qing dynasties, which provided a large number of laborers, and in addition, due to the development of capitalism in the Ming and Qing dynasties, which promoted the development of the commodity economy and provided impetus for the production of tea. The increase in sales is due to the following aspects:

After Zheng He went to the West, he expanded China's influence, bringing Chinese specialties (such as tea) abroad, especially among the royal nobility (of course, the foundation of this influence was laid in the Tang and Song dynasties), and also aroused the love of the middle and lower classes; In China, the tradition of tea drinking and the growth of the population have boosted the sales of tea in the mainland.

2.In the middle and late Qing Dynasty, due to the Opium Wars that opened up the Chinese market, and also due to the industrialization of Western countries, the productivity and military capabilities of Western countries increased. They plundered cheap tea and used machines instead of manual processing to produce tea, which greatly reduced the cost, impacted China's domestic market and China's overseas market, and greatly reduced the sales of tea.

Among the six major categories of tea, black tea with the widest audience, the most fans, the world's largest influence, and the world's highest sales, if she is the first, "people" dare not say that she is the second. Speaking of black tea, a basket of interesting stories, black tea spread from China to England, landed in Europe, and spread all over the world. For more than 100 years, black tea has been a developed country in Europe.

The favorite drink of the upper class, it has led the beverage trend in the modern world. Queen Elizabeth II likes to drink black tea, and black tea is used by the British royal family.

It is considered to be a beautiful tea, and the Queen of England entertains guests with black tea at a grand banquet.

Black tea is the favorite of the Queen of England, who drinks it every day in order to maintain a healthy and slim figure. When the Queen visited our country, she specially bought black tea and waited for the distinguished guests, which was highly praised and respected. Opened the UK's "Afternoon Tea."

Culture"The UK is one of the countries that drink the most black tea in the world, and drinking tea is a more elegant social activity. In the UK, people drink some tea in the afternoon when they have a cup of tea.

Cookies should be tasted carefully. At a time when dress was elegant, people regarded drinking tea as a symbol of noble status, and black tea was the best in afternoon tea at that time. Black tea is loved for its "afternoon tea for English ladies".

So when it comes to the birth of black tea, there are coincidences and legends that "there are no cars in the world, but there are wonderful crafts". She was blessed to lose her horse in Seon.

Xiao Chong, when was she born? Zheng Shan Xiaozong Jiang Yuanxun told us.

It's the season to make tea. Shangrao, Jiangxi.

Nashan's team came to the Wuyi Mountain Wood Pavilion. This team climbed the mountain and was already disheveled. The local tea farmers were making tea, and when they saw these people, they didn't know if they were bandits, so they panicked and ran away, and the fresh leaves they picked were put there.

The soldiers, sleepy and tired, lay down on fresh leaves to rest. After the break, the next day the troops left. When the tea farmers returned home, they saw that the fresh green leaves had been destroyed.

These fresh leaves were supposed to be fried and ready to be sold. But now the leaves are a little black, and they are all red marks on them.

It is black broken tea, and the favorite tea in Western countries is black tea, and there are many people who drink black tea in China, there are many varieties of black tea, and the taste is very fragrant.

This tea is black broken tea, its total export volume in the world is 80%, the quality of black broken tea is very good, and it is also very particular, and the taste is also very good.

It's green tea. Because the effects of green tea are very many, and the taste is also very good, there are many good brands of green tea is very good, so many people like to drink it very much.

Summary. Hello, I am glad to answer for you, the proportion of Chinese tea sales at home and abroad is: 10,000 tons of green tea production, accounting for the total output; 10,000 tons of black tea output, accounting for 10,000 tons 10,000 tons of black tea output, accounting for 10,000 tons Oolong tea output of 10,000 tons, proportion, white tea output of 10,000 tons, proportion; The output of yellow tea is 10,000 tons, accounting for 10,000

Hello, I am glad to answer for you, the proportion of Zhongbo Shenjian tea sales at home and abroad is: 10,000 tons of green tea output, accounting for the total output; The output of dark tea is 10,000 tons, accounting for a large proportion; 10,000 tons of black tea output, accounting for 10,000 tons Oolong tea output of 10,000 tons of filial piety, proportion, white tea output of 10,000 tons, proportion; The output of yellow tea is 10,000 tons, accounting for 10,000

In recent years, China's tea industry has taken the initiative to integrate into and serve to build a new economic pattern, and has maintained stable development through continuous innovation.

Summary. Dear, I am glad to answer for you: the reason why tea entered the Chinese market Tea culture has always been one of the famous traditional cultures in China, as early as 2008, tea art was applied by our country and was recorded in the world intangible cultural heritage.

However, it is such a world** and a country that grows a lot of tea, and there is no money to spend on the amount of imported tea that needs <> 3 billion yuan

Dear, I am glad to answer for you: the reason why tea enters the Chinese market Tea culture has always been one of the famous traditional cultures in China, as early as 2008, tea art was applied by our country and was recorded in the world intangible cultural heritage. However, it is such a world** and many countries that grow tea are praised, and there is no money to spend on the amount of imported tea cherry leaves needs <> 3 billion yuan

First of all, the tea of China's bridge potato collapse lacks competitiveness in the entire world's tea market. As we all know, if a brand wants Minyuan to succeed in the industry, the brand benefits that belong to this product can be said to be indispensable. Although China's tea production accounts for at least 30% of the world's total, there is only about less than 500,000 tons of tea that has no money to export.

China is the origin of tea and is the earliest country in the world to discover and use tea trees. Since the reform and opening up, the tea industry has developed rapidly, and has become an important industry in the rural economy of the main producing areas and an advantageous agricultural industry for exporting foreign exchange, which has attracted the attention of the state. With the intensification of market competition, the tea industry tends to brand integration, industrialization, intensive development, the production base is also taking the road of scale, the first place has introduced support policies to mobilize the enthusiasm of tea farmers, tea merchants and tea enterprises, the tea industry shows a phenomenon of spatial agglomeration and local specialization.

According to the "Analysis Report on the Production and Marketing Demand and Investment of China's Tea Industry" released by the Prospective Industry Research Institute, as early as 2010, China has become the world's largest tea producer and the second largest tea exporter, but the development of the industry is still facing many constraints, and comprehensive transformation and upgrading has been the general trend.

According to the analysis of the tea industry research group of the Prospective Industry Research Institute, while the rapid development of China's tea industry, the tea industry is also facing many problems, such as the large number of tea enterprises in China, but the lack of leading enterprises and world-renowned brands in the international tea industry in the real sense, and the formation of a large-scale standardized and standardized tea production chain.

It is worth noting that China's tea exports are still mostly raw material products, and the competition is dominated by low-level competition, and most enterprises lack independent research and development capabilities.

Overall, the demand of the tea industry is still very good, and the market prospect is very good.

1. China's tea production is huge.

Since the 90s of the twentieth century, China's share of tea production has been more than 20% of the world's total output, and the export volume of tea has exceeded 15% of the world's total exports, making it a major producer, exporter and consumer of tea in the world. Since 2006, China has become the world's largest tea producer.

Second, a broad consumption base.

As a traditional Chinese agricultural product, tea has its extensive consumption base in China. According to statistics, the average annual tea consumption of Chinese kilograms, multiplying this data by 1.3 billion, means a huge market capacity.

Third, the market is fragmented, and there are no large enterprises.

Most of China's tea companies have not yet been able to quickly integrate their own production models with the market economy. The production mode of a small workshop is difficult to form a production scale, let alone a brand. There is a saying in the Chinese tea industry:

China's 70,000 tea companies are not worth one British Lipton. ”

Fourth, there are obvious signs that white tea has become the absolute main force in tea consumption.

In the past five years, the output value of white tea has continued to increase. Among the main producing areas, the output value of Fuding white tea in 2014 was 100 million yuan, an increase of 149% over 2009; In 2014, the output value of white tea in Zhenghe County reached 351.3 million yuan, including 153.7 million yuan for white peony tea and 197.6 million yuan for silver needle tea, an increase of 150% over 2009; From 2009 to 2014, the output value of Jianyang white tea increased from 7 million yuan to more than 1,800 yuan, an increase of nearly 160%.

White tea, a micro-fermented tea, is a traditional tea created by Chinese tea farmers. One of the six major tea categories in China. It refers to a kind of tea that is not finished or rolled after picking, but only processed after drying or simmering.

It has the quality characteristics of complete appearance buds, full of hair, fresh fragrance, yellow and green soup color, and light and sweet taste. It is a slightly fermented tea and is a special treasure in Chinese tea. Because most of its finished tea is the bud head, full of white hair, like silver and snow, it is named.

The main production areas are in Fuding, Zhenghe, Songxi, Jianyang, Jinggu in Yunnan and other places in Fujian. The basic process includes withering, baking (or drying), picking, re-tempering and other processes. The Yunnan white tea process is mainly sun-green, and the advantage of sun-dried green tea is that the taste maintains the original fragrance of the tea.

Withered is a key process in the formation of white tea quality.