What exactly does corporate publicity work do?

1.Responsible for writing company news, events, and memorabilia.

Training-related work;

3.Responsible for the typesetting and proofreading of the company's external publicity materials;

4.Assist the company in external liaison, negotiation, relationship maintenance and other related work;

5.Other tasks assigned by the company's leaders.

Corporate publicity is generally divided into internal publicity and external publicity.

Internally, let employees understand the current situation and progress of enterprise development, create a harmonious and friendly working environment, encourage morale, gather strength, and maximize human resources. Externally, let the outside world know about the company, improve the "three degrees" (popularity, reputation, loyalty) of the enterprise, that is, the content of the public relations department in the modern enterprise, expand the positive influence, and resolve the various crises encountered. It is difficult to determine which is more important than the other.

Corporate culture. In addition to corporate publicity, corporate culture also needs to be used as a platform to create a corporate culture atmosphere suitable for the enterprise, strengthen the connection between employees, and maintain a close and harmonious relationship between the management and employees, so as to improve the execution of the entire enterprise.

However, the purpose and ultimate purpose of corporate propaganda are also to serve the purpose of building corporate culture, and the two complement each other. To sum up, corporate publicity should mainly include the following points:

First, in order to create a healthy and harmonious corporate culture in line with the characteristics of the enterprise service. For corporate culture service should be the top priority of corporate publicity, and this is the most virtual content. In addition to the various activities held for employees within the enterprise as the carrier, it is also necessary for the propagandists to discover from the daily life and work performance of employees.

Second, for the company's strategic goals in the whole company's publicity; For the dissemination of information such as the progress, results, and lessons learned of enterprise production and service. Publicize the company's annual work goals, so that every employee of the company understands what the company wants to do and what role they can play in the company's goals. Timely publicity of the development and progress of the enterprise, boost morale, and make employees feel that this is a promising enterprise.

3. Carry out typical publicity for outstanding employees, set benchmarks, tap all aspects of employees' talents and encourage them, create opportunities for each employee to grow and become talents, and cultivate employees' loyalty to the enterprise.

The power of role models can always inspire people, whether it is resentment or admiration, it will prompt employees to think and make contributions in their positions that are comparable to their own profession and talents.

Fourth, actively promote the enterprise to the society, expand its influence, provide visibility, provide favorable conditions for market development, and cultivate the loyalty of existing and potential customers to the enterprise.

Through different publicity media, the company's profile and achievements are displayed to the outside world, and the existing customers are sorted out in a timely manner, and the trust of old customers is continuously deepened, and new customers are cultivated, which is the most direct embodiment of corporate propaganda to enterprise productivity.

The work of the publicity department in the company is generally to promote the company's products.

Responsibilities of the Propaganda Department:

1. Responsible for formulating the publicity work plan and annual summary of the company's party committee.

2. Coordinate the management of the company's propaganda and cultural public opinion position.

3. Focus on the company's central work and work priorities, and create a good atmosphere for reform and development with correct public opinion.

4. Do a good job in the publicity and arrangement of the company's major activities and statutory holidays.

5. Establish and improve the internal and external publicity and reporting network, and organize external publicity and reporting.

6. Responsible for the management and reception of external publicity reports and interviews by superior news units.

7. Responsible for the internal newspapers and periodicals and publication of the enterprise, and do a good job in reporting materials.

8. Do a good job in the classification and archiving of various texts, first-class materials, and audio-visual materials.

9. Responsible for the construction of the company's culture.

Responsibilities of the Minister of the Propaganda Department:

1. Organize all personnel to study and do a good job in ideological and political work for all personnel.

2. Organize the formulation of various rules and regulations and annual work plans of the department, and draft reports, instructions, approvals, regulations, measures and other manuscripts within the scope of responsibility.

3. Preside over the ministerial meeting, propose working meetings within the scope of responsibility, and decide major issues of the department; Assign work, summarize experience, and check the performance of job responsibilities.

4. Responsible for formulating and organizing the implementation of the association's propaganda and ideological work and spiritual civilization construction plan.

5. Improve the work system, implement job responsibilities, and strengthen management.

6. In-depth investigation and research to understand the ideological status of members and the dynamics of propaganda and ideological work.

7. Do a good job in the inspection, supervision and implementation of the work plan, hold regular ministerial meetings, summarize and exchange work information, and study and deploy work tasks.

8. Complete other tasks assigned by the person in charge of the association.

Responsibilities of the Deputy Minister of the Propaganda Department:

Comprehensively assist the Minister in formulating and implementing the work plan of the Propaganda Department, and promote the completion of various tasks of the Propaganda Work.

Responsibilities of the Publicity Officer:

1. Conduct in-depth investigation and research, keep abreast of and analyze the ideological dynamics of members, put forward corresponding opinions on ideological education, assist the minister in formulating the theoretical study plan of the association, and arrange theoretical guidance lectures.

2. Do a good job in the inspection, evaluation, and discussion of ideological and political work, actively carry out theoretical research activities, sum up advanced experience, and commend advanced models.

3. Do a good job in building the contingent and system for ideological and political work.

The Propaganda Department of Culture, Sports and Culture is responsible for coordinating literary and artistic activities and sports competitions in coordination with various propaganda tasks and the propaganda work of the student union, and is responsible for coordinating literary and artistic activities related to foreign exchanges.

What does the Propaganda Department of Culture and Sports do The Propaganda Department of Culture and Sports is responsible for coordinating literary and artistic activities and sports competitions in coordination with various propaganda tasks and the propaganda work of the student union, and is responsible for coordinating literary and artistic activities related to foreign exchanges.

Eight questions. The practice of civilization in the new era.

Words of the opening column.

Recently, the Propaganda Department of the Communist Party of China and the Civilization Office issued the "Notice on Solidly Promoting the Pilot Work of Building a Civilization Practice Center in the New Era", which put forward specific requirements for solidly promoting the pilot work of 500 counties (cities, districts and banners). From now on, we will launch a series of interpretations of "Eight Questions on the Practice of Civilization in the New Era".

Build a civilization practice center in the new era.

What is the "14534" that should be adhered to?

The authoritative answer is here!

I've been paying attention to this issue for a week, and there is still no one, I am facing a similar problem with the subject, our positions should be similar, they are all planning, and the responsibility is the company's brand image.

First of all, it is necessary to gather information content. The construction of basic information system is a huge project, not overnight, it can be done by one person, it needs the support of senior leaders and the cooperation of various departments, which requires you to make a good outline, and write down which modules to improve and improve, such as the company's strategic planning to talk to the leader, the company profile, rules and regulations, organizational structure to ask personnel requirements, product information to ask the R & D department or sales department, etc., do not rush one by one;

Second, organize the information. Most of the information collected is Brother Wen's handwriting**, you have to classify and sort out, sort out ideas in a large number of ** information, and simplify, conceptualize is your ability, to put it bluntly, it is from this information to find out the company's advantages, selling points, you will be indispensable;

Finally, there is the channel through which information is distributed. What channels to disseminate your simplified information, the enterprise manual is a basic tool, but it is also a big project, whether the company has a registered logo, whether there is a cooperative advertising company, you need to contact, and then employee business cards, badges, clothes, leaflets, folding, display racks, etc. These can be seen, we call it hard push, and the corresponding is soft push, **, new**, Yiqixiu, Encyclopedia and other platforms, let's study it slowly.

1. Hang banners. For small and medium-sized enterprises or privately profitable shops, you can use banners to promote yourself. Banner hanging can attract the attention of the majority of customers, and the honor won by the enterprise can be posted on banners, so as to reduce costs while attracting the majority of contacts and expanding the external influence of the enterprise.

2. Carry out activities. Enterprises should regularly hold relevant activities, activities can activate the atmosphere of the company, promote the emotional exchange between leaders and employees, through the annual meeting and other activities, the company's performance and work objectives and other annual summary, improve the cultural level of the enterprise, you can invite the first report, the corporate culture publicity.

3. Recruit and recruit talents. You can make full use of the Internet platform to carry out the external communication and publicity of corporate culture on the official website of the enterprise company. When there is a vacancy in the company's industrial and technical colleges, you can choose to post recruitment notices or advertise the recruitment of talents on the Internet, which will increase the publicity of the enterprise.

4. ** or publication dissemination. Through the way of paper media or media, the use of shooting publicity, the combination of text and the way, you can choose to promote the direction of the work and corporate culture of the lead industry. It can also be recorded through the real-time report of the reporter to record the working environment of the enterprise and the serious and rigorous and meticulous work attitude of the employees of the enterprise to enhance the corporate image.

The publicity of the enterprise is very important for an enterprise, to a certain extent, directly affects the credibility of the enterprise, you can find suitable working partners and partners, through the effective dissemination of the corporate image and culture, and establish an excellent image of the enterprise in the eyes of consumer groups.