How long can live streaming be popular? Kuaishou: What platform is Douyin good?

Live streaming is now an emerging industry just at the beginning, well, Douyin and Kuaishou, Douyin's short ** is better, but Kuaishou's live broadcast is better, but in general, Douyin's Internet celebrities and the quality of fans are relatively high.

If you compare the two, live broadcast sells goods.

It is recommended to choose Douyin.

Each has its own characteristics.

1. Comparison with customers.

1. Kuaishou is aimed at customers: Kuaishou's user positioning is "social average person". Second- and third-tier cities.

The rapid distribution of users is determined by the China Sunflower Society. Abstracting all Kuaishou users into one person, he is equivalent to a "social average person".

Only 7% of China's population is in first-tier cities.

93% of the population is in second- and third-tier cities, so the "average person" in the second and third tier cities is declining.

2. Douyin is aimed at customers: The platform is generally young users tiktok, **and dance**are the main ones**, **divided into two categories: dance and creativity, and the common feature is that they all have a sense of rhythm.

2. Comparison of brand honors.

1. Kuaishou brand honor: On May 12, 2020, the People's ** China Brand Development Research Institute released the China Corporate Social Responsibility Leading Index of the China Brand Development Index, ranking 44th.

2. Douyin brand honor: On December 12, 2019, "Huiju.com 2019 Hurun.

Brand List" was released, and Douyin had a brand value of 50 billion yuan.

Ranked 36th; Ranked 16th in the "2019 Hurun Most Valuable Private Brand", and ranked 1st in the country in terms of brand value of film and television media in 2019.

3. Comparison of clean network actions.

1. Kuaishou Net Cleaning Action: On September 25, 2019, the Kuaishou community officially issued a penalty announcement and banned 39 high fans again.

2. Douyin Clean Network Action: From March 1 to March 31, 2018, the Douyin platform cleaned up a total of 27,231**, 8,921 audios, 89 challenges, and permanently banned 15,234.

Product title, **. The short title of the product must be related to the product, and there should be no exaggerated or misleading words, such as national, most xx, first, etc. No ** messages can appear, such as flash sales, full reductions, etc.

It should be reminded here that minors cannot appear in the ** of added products, otherwise it is easy to be restricted from sharing. Now Douyin is not only e-commerce to bring goods, but also live broadcast is also a very popular way, so, to do a good job in live streaming, we must first have the "three elements of live broadcasting", namely: 1. People (there are people who are designed, can speak, and understand goods); 2. Goods (selection, **, gifts); 3. Field (traffic, live broadcast room gameplay).

The Radio and Television Dictionary defines live broadcast as "the broadcast mode in which the later stage of radio and television programs (haobc) is synthesized and broadcast at the same time". According to the broadcast occasion, it can be divided into live broadcast and broadcast studio or studio live broadcast. Live TV broadcast refers to the broadcast method of a television program that is produced and broadcast simultaneously with the occurrence and development of live events, and is a broadcast method that fully reflects the advantages of radio and television media.

Live streaming is live abroad.

If you have an idea to understand this aspect, you can pay attention to the meta-knowledge co-reading. Since its establishment, the company has always paid attention to the growth needs of users themselves, and at first based on a simple desire to drive Chinese people to start reading, it has gradually developed into a lifelong education service platform. In the past seven years of development, Youshu has been committed to building a magical learning field for the majority of users.

With the rise of the short ** platform, the live broadcast industry is getting better and better. After experiencing the epidemic, live streaming has shown a blowout growth. Now there are two short ** platforms of Douyin and Kuaishou.

Many people want to bring goods, but they don't know which platform to choose. The following will give you a brief analysis of the differences between Douyin and Kuaishou.

1. Douyin platform.

1. Common products: daily household appliances, food and beverages.

2. Development stage: relatively mature.

3. Category and **.

1) Category: Rich, focusing on youth and popularity in the selection of goods.

2) Brands: Variety, both big and small.

3)**: The span is relatively large, there are very cheap people-friendly products, and there are also high-end brand-name products.

4. Live broadcast style.

It is mainly rational and entertaining. The live broadcast style is similar to **, but it is higher than ** in terms of entertainment. The anchor's introduction to the product is very detailed, and he pays attention to the creation of the persona. Rely on people to attract fans and boost sales.

2. Kuaishou platform.

1. Common products: food and beverage, facial care, household daily use.

2. Development stage: relatively mature.

3. Category and **.

1) Category: Rich, because the male group of Kuaishou users accounts for a large proportion, so Kuaishou's products with goods are more focused on the types that men like. For example: **, digital, etc.

2) Brand: Almost all of them are factory goods, and Kuaishou users do not pay attention to the brand.

3)**: Concentrated between 50-150 yuan, each category is low in the same category, **very close to the people.

4. Live broadcast style.

Focusing on emotional delivery, pay attention to the atmosphere of the live broadcast room. Whether users buy products or not is mainly based on trust and discounts. Kuaishou brings goods basically in the style of believing me and you will buy it, speaking quickly, with a high voice, and at the same time relying on preferential activities to constantly urge fans to buy.

Need to open the same city. Live streaming requires the live broadcast room to be popular, and if the popularity is high, it may be easy to sell.

If you have opened a Douyin store.

Product sharing will not be affected.

This rule is also true for talents, if the shared goods come from a third-party platform, the talent must first enter the giant star map platform.

It can be seen that the Douyin platform is now vigorously promoting the various businesses of Douyin stores in order to build an exclusive e-commerce platform.

At present, Douyin Store also supports 0 threshold entry, and the event has been until August 31. For those of you who haven't opened a small store yet, hurry up and seize the last wave of opportunities! Reduce the method of not daring to face the camera at the beginning of the live broadcast, many friends who are new to live broadcast may be shy and nervous.

Start every live broadcast.

Detailed.

Douyin live broadcast was in 2013.

The cover of the live broadcast determines the user's interest in entering the live broadcast room to a certain extent. Therefore, the cover of the live broadcast is a very basic but also very important part; Under normal circumstances, the cover of the live broadcast should highlight the theme of the live broadcast, for example, at a glance, fans can see whether it is dancing or singing, beauty or funny. It can attract the right fans who are interested in the genre on the first impression.

In the case of setting a cover that can reflect the theme of the live broadcast, setting an interesting and eye-catching live title is very helpful for the live broadcast; The promotional image and promotional copy of the live broadcast need to be based on a unified theme, and usually we need to write the title of the live broadcast to tell the highlights and style within 12 words, creating a sense of news, arousing curiosity, and resonating.

The reason for the popularity of live e-commerce:

Live e-commerce is an upgrade to traditional e-commerce, through the audio-visual interpretation of live broadcast pictures and emotionally rich real-time interaction, so that the audience can be immersed in the anchor's product planting, so as to better stimulate consumer enthusiasm, while providing a more intuitive and vivid shopping experience, creating higher conversion rates and marketing results for brands.

In fact, this is a complementary basis with the attributes and characteristics of celebrities such as fans, traffic and topics, that is, live broadcast e-commerce has realized the optimization of brand marketing and product sales on the supply side, while the fans, traffic and topics brought by celebrities have been supplemented on the demand side.

Taking angelababy as an example, she has more than 40 million Douyin fans and more than 100 million Weibo fans, and her real popularity provides a guarantee for the topic, attention and even transaction volume of the live broadcast debut cooperative brand.

And with the development of network technology and the evolution of people's living patterns, the development prospects of this industry can only be more and more broad. Therefore, choosing live streaming is indeed a good employment direction. But let's be clear, don't be too ambitious.

A lot of people look at how others turn around.

It's so high, the traffic is so high, I'm in a hurry. This is all cumulative, and even takes time and money to operate.

For example, many anchors, physical stores, and brands are now cooperating with the project of Mutual Love Simulcast to create an online market. And this love simulcast project is Douyin.

The service provider and Guangdong Mutual Love Information Technology **** developed a project focusing on the online development of Douyin, so many people have found a direction in this project and achieved their goals.

Therefore, it is true that Douyin live broadcast can make money, but if you just watch how much others make and don't study how much you pay, then you will fall into a strange circle of confusion.

How can you reduce your investment, get high returns, and achieve your goals, you will have your own love.

If you want to bring goods on Douyin, then you must have a large number of fans to support you, buy your goods, then you will make money. So it depends on how much you have gained your followers. Hope mine is helpful to you!