How to warm up before live streaming?

How to warm up before live streaming?

It took me 48 hours to sort out a three-hour warm-up plan for the live stream to see if it would work for you.

01 Homepage settings.

We can write a live broadcast preview on the nickname and in the introduction, including the live broadcast time and live content, so that fans can develop a habit and broadcast live at a fixed time.

02Preheating outside the station.

and other platforms to carry out live broadcast previews, and private domain traffic.

Introduced to the live broadcast room.

We can notify the live broadcast in the fan base, and the die-hard fans can notify them in a private chat one-on-one.

As shown below, before each live broadcast, Wei Ya.

03Product settings in the live broadcast room.

If you want to increase the popularity of the live broadcast room, you must set up these three products in the live broadcast room:

1. One yuan spike or yuan free postage.

The purpose of drainage products must not care about profits, the purpose is to let fans see and place orders immediately.

2. Make profits: buy two get one free or buy three get two free.

The purpose is to make consumers feel particularly cost-effective, guide them to enter the store a second time, or attract fans who have followed before and have not placed an order.

3. Make product promotion: use **, peculiar or patent and other highlights to distinguish from competing products.

In this way, even if others will not make a deal, it must be different from peers.

For example, the live broadcast room sells 300w Bentleys.

All of a sudden, the popularity soared to more than 1w people, it doesn't matter if you sell it or not, the important thing is that the fans are impressed by you.

04DOU+ boost.

When necessary, spend money to invest in popular works with dou+ to quickly increase the probability of public domain traffic entering the live broadcast room.

For example, Luo Yonghao.

We systematically summarize these skills that need to be mastered for dou+ delivery, continuously optimize and improve them in practice, and finally summarize a dry goods of dou+ delivery skills that we can share with you.

As the saying goes: Iron should be struck while it is hot, and money should be loved As a small business, it does not have so much influence and cannot create a hot search topic, what should we do?

Step 1: Make a list of the channels you have available to reach.

External public domain traffic:

Internal private domain traffic:

Personal WeChat fans, WeChat *** fans, WeChat ** account fans, ** (Tmall) store fans, Jingdong store fans, Douyin fans, Kuaishou fans, Xiaohongshu fans, Weibo fans, Tieba fans, offline store customers.

There are several processes for live streaming:

No. 1, starting number, you need to send a few ** to go to the selected alliance to bring goods, and the fans must be enough for 1. Fans can find someone to brush it, or they can copy the benchmark content and take some ** by themselves, and post a note, which is enough for 1 fan in a few days. This stage can be less delicate, because it is to accumulate fans, as long as the scene and the product are similar, it is fine.

But being able to refine is definitely the best.

Second, the selection of products, the selection of products is very important, the selection of products is very important, the selection of products is very important, the total thing to say at least three times, the first taboo of product selection, do not choose what you think is easy to sell. It is necessary to choose according to the market, that is to say, to choose among the products with the highest sales volume in the category you bring.

Third, shoot**, the selection of products is the first important, ** is the second most important. Because a good ** can not only help us increase our fans, but also a very important traffic entrance. The specific shooting point is to copy the benchmark and imitate it at the pixel level.

This does not require too high a sense of network, a lot of contact, and it can also achieve the level of general delivery.

Fourth, arrangement, lots refer to the arrangement of goods according to the explanation process during the live broadcast to achieve an ideal effect.

Fifth, the scene, the scene of live broadcast is very important, because this is the biggest difference between live broadcast and shopping on the Jingdong platform. Moreover, the first thing others see when they swipe your live broadcast room is your live broadcast screen, so your live broadcast screen basically determines whether this person will leave or stay after swiping you.

In-depth interpretation of the process. Food Buying ScriptsFood Buying ScriptsBeauty ScriptsBeauty ScriptsCostume Selling ScriptsCostume Selling ScriptsCostume Selling ScriptsCostume Selling ScriptsElectrical Appliances Selling Scripts. pdf<>

First of all, clarify your positioning and needs, see if you are a business, an individual, a factory or what the subject, whether you have your own online store or offline store.

2. Live broadcast with goods, whether you want to open the live broadcast permission to bring the goods yourself or find an anchor to help you bring the goods, this should also be clear, so that you can know what to prepare.

3. If you have products, brands, online and physical stores, teams, and chain logistics systems are ready-made, it depends on how you choose the form of live broadcast.

4. Whether it is a merchant or an anchor, you need to plan and make all preparations for a live broadcast event.

5. Live streaming is currently very mature, but the specific operation process is cumbersome, and someone needs to formulate an implementation plan to clarify their respective division of labor and not do unprepared things.

Live-streamer-anchor persona: A suitable anchor persona will set up a distinct personality for the anchor and find a specific positioning suitable for the anchor. For example, a food anchor usually positions himself as a foodie, a travel anchor usually positions himself as a person who likes to travel everywhere, etc.

In addition, the ability to select products, promote products, interact, and turn cold to hot are also essential qualities and abilities for anchor personalities.

2. Live broadcast outline, generally called script, is a kind of copywriting that can describe the key content of the live broadcast, such as what is the theme of the live broadcast, what kind of interactive links there are, what things to say at what time, etc., The role is to make the process of live broadcast clearer and smoother.

3. Drainage before the start of the broadcast, including on-site drainage and station drainage, simply put, before starting the live broadcast, advertise in the place where you can spread, tell everyone when you start the live broadcast, what theme of the live broadcast, etc., make a live broadcast preview, which is convenient for the traffic improvement of the live broadcast, which is also a very important link and needs to be paid attention to.

4. Arrange the field control of the live broadcast room, so that they need to be familiar with the process of live broadcast and the product, such as when to share dry goods, etc., to drive the atmosphere and rhythm of the live broadcast in a timely manner, and to be able to timely feedback important data back to the anchor, such as talking more about the topics and products attracted by fans, on the contrary, the anchor needs to be reminded to quickly move to the next topic to avoid the loss of fan traffic.

1. Choose a platformBefore you start selling goods in live streaming, it is very important to choose a platform.

Live on a suitable platform, fan traffic will be acquired faster. Therefore, the importance of choosing a platform that suits you accounts for 50% of the matter of live sales. Now the mainstream platforms for live streaming sales include **, Kuaishou, Douyin, Watermelon**, Pinduoduo, etc.

2. If you want to sell goods live if you want to choose products and sources, the source of goods is the key.

Food, daily necessities, cosmetics and so on. If you don't have a supply by your side, you need to keep your eyes open and go out to find it. Novices should remember to be careful of pressing goods, there are many factors that make a good impression of a thing, so don't invest a lot to buy a lot of goods, and the result is not selling.

3. Live broadcast equipmentLive broadcast equipment is also the key to affecting live broadcast sales.

Different platforms have different requirements for equipment. **Live broadcast can be started on mobile phones or computers, but most of them have been popularized by computers, but the requirements for computer configuration are relatively high. Kuaishou and Watermelon** are still based on mobile phones, and you should try to choose a mobile phone with high configuration and a clear camera.

Then there are some lights in the live broadcast room, and the microphone of the radio also needs to be carefully studied.

Tips for selling goods live streaming

1. Shape memory points.

In fact, online live streaming is very similar to offline branding. When you open a store offline, you must make your own brand, just like when you think of milk tea, you will react to Hey Tea, and when you talk about hot pot, you will think of Haidilao. It must make consumers think of you when they want to buy something.

Shaping memory points not only creates a psychological suggestion, but also makes your image easy to remember.

2. Hunger marketing.

Many physical people who are new to live streaming have made a mistake, and will only say "My product is really good, many people have bought it!" Ambiguous words like "It's in demand in my store, you can try it." At this time, you actually need to quantify the popularity of the product.

Preparation of goods, preparation of product details, for example, when this sentence of clothing, the height and weight of the tablecloth should be written into the parameters for the customer's reference.

1. Familiar with the product

Be familiar with the product, grasp the details of the product, and avoid live broadcast overturning.

2. The live broadcast must be interactive

The core of e-commerce live broadcast is merchants, turning the goods-to-person of traditional e-commerce into person-to-person, so there must be interaction with users during the live broadcast process, and there must be a human touch.

is also Li Jiaqi's live broadcast, he will interact with the audience at any time during the live broadcast, whether it is a product or other artifact problems, he will give a timely reply, so that users can feel valued and enhance user trust.

Douyin has a very high proportion of public domain traffic, and content is very important. For example, also selling lipstick, Li Jiaqi has to keep trying colors on Douyin, and then explain in depth what is good about this product, which groups of people are suitable for using it, and how to use it. And in Kuaishou, generally say three sentences, old iron, 3,000 today, hurry up and buy it, if you don't buy it, give me a small red heart.

2. Points to pay attention to in live streaming:Internal and external scenes need to be arranged for publicity, and the necessary tools for live broadcast must be prepared in advance, and summarized after the live broadcast, so that they can be better than the previous time.

1. Publicity of internal and external scene layout

What is the scene, the scene is the layout of the atmosphere of the live broadcast room, and the environmental atmosphere of the inside and outside scenes of the live broadcast room plays a very key role. Live outfield, that is, before doing live broadcast sales, it is necessary to warm up the live broadcast content and promote it through some channels, so as to attract more users to come**;

2. Necessary tools for live broadcasting

If you want to do a good job, you must first sharpen your tools, and you must know which tools to use to do live broadcasts, at least the basic tools must be understood, and you must be good at using them, such as: lights, brackets, background cloths and other basic things must be prepared. Ring lights, background cloths, go to ** to buy, all types are available.

3. Summary after the live broadcast

After each live broadcast, you must summarize and summarize the advantages and disadvantages of the live broadcast, so that the live broadcast will be better than the last.

At present, there are many major live broadcast platforms, and the user groups and specific operations of each platform are different, we can choose a platform that suits our own brand, and then determine the theme and style of live broadcast according to the needs of users.

2.Find sources.

Good products are the foundation of marketing, if you want to live broadcast goods, you must first have a stable purchase channel, and the quality of the goods must be guaranteed to a certain extent, so as to be more attractive and long-term development.

3.Use good live streaming equipment.

Different platforms have different requirements for live broadcast equipment, generally speaking, you can use a mobile phone or computer to broadcast live, but if you want to make the audience more pleasing to watch, then it is best to use equipment with higher performance, such as a device with clear camera and excellent radio. In addition, it is necessary to build a live broadcast scene and various lighting.

If you don't have a sense of camera, it's best to hire a star or Internet celebrity who fits the theme of the product and appear as an anchor to carry out live broadcast work, but the cost is generally higher.

Live streaming is not just a matter of simply showing products in front of the camera, you also need to set up some games and discounts, interact with the audience as much as possible, and gradually find favorite ways to play according to the audience's reaction, so as to capture the hearts of the audience and prompt them to buy.