What s wrong with the fruit shop having no one and bad business?

Someone asks this question every year, but the master, no matter when, can do a good job; And the fruit shop business, although it makes money, is really not something that anyone can do well. If you want to effectively improve the current situation, there is an article on the Internet, you must read it, it is: Zhou Zifeng's fruit shop turnaround experience.

This article is a must-see for this line of work. Take a closer look and you'll see it all.

Fruit is originally a seasonal business, if your store location is not good, and there are fewer people who eat fruit in winter, the business is poor, normal, do it online and deliver it to your door, maybe the business will be better, I hope it can help you, hope, thank you!

Why is it that there is no business in the fruit store, and it is difficult to face closure? The fruit shop owner says why!

Now whether it is in the supermarket or in the fruit store, the sales of fruits are very good, because, now this season, it is also the peak season of fruits, so the ** of these fruits is also because of the problem of the season, they are constantly **, but there will still be many customers who will spend ** to buy these fruits, but the fruit in the winter, the business is very bleak, and even many fruit stores are not many customers patronizing, let alone making money.

However, I don't know if you have noticed, although the business in these fruit shops is very bleak, and there is not much turnover in a day, these fruit shops will not face closure, and many people have questions about this, so why will the fruit stores not go out of business? In fact, now not only can you buy clothes and have them delivered to your door, but even you can buy fruits to your door, but generally fruit stores need to reach a certain amount of consumption before the fruit store will deliver them to customers, so even if customers don't come to the store, the store is also open.

And then it's because of the ** of these fruits, we all know that no matter what kind of fruit it is, their ** is constantly **, then, the fruit store is generally a relatively small store, in this way, rent, water and electricity, you can earn some from this, in this way, as long as there are a few customers in the fruit store.

Finally, the fruit is on the market, many people should know that the shelf life of general fruits is relatively common, do not want to be the same as other snacks, in the general fruit store, it is also purchased once a week, unless the business is very good, it will choose to buy once a day, therefore, the consumption in the store is not high, then, it is also to reduce the speed of bankruptcy, so now there are more and more people who open fruit stores.

It's not good to do. From the perspective of the overall environment, objectively speaking, the fruit business is really difficult to do now, at least compared with before, it is much more difficult to do.

Fruit store joining conditions:

1. Agree with Xianfeng's business model.

2. Have the spirit of struggle and participate in the operation by yourself.

3. Those who start a business together with relatives are preferred, and those who have fruit industry or chain experience are preferred.

4. Qualified by Xianfeng training and certification.

Joining fee for fruit shop:

1. Single-store franchise policy:

A mature market: Hangzhou, Hefei, Ningbo, Chongqing, Shanghai.

b. Cultivated markets: Zhejiang (excluding Hangzhou and Ningbo), Anhui (excluding Hefei), Wuhan, Jiangsu, Zhengzhou.

New markets: Tianjin, Fuzhou, Xi'an, Nanchang, Chengdu, Changsha, Qingdao, Shijiazhuang, Xiamen.

The franchise fee in the above areas is uniformly changed to 9,800 yuan per year, and the deposit is 20,000 yuan.

2. Multi-store franchise policy:

1) The total number of stores opened: calculated according to the actual purchase points, and the progress of the store is calculated.

2) The first batch of store opening standards: from 3 stores in the county area and 5 stores in prefecture-level cities, the actual will be judged according to the distance from the warehouse.

3) Multi-store franchise fee: 9800 yuan per year, no third-party franchise is allowed.

4) Deposit collection standard: one for each opening, 20,000 yuan for each store.

5) Incentive policy: three stores and above in the same area, the opening month of the reward of 9,800 yuan store, through the form of payment subsidy in the settlement payment.

If the number of stores opened in the first batch reaches 5, the brand usage fee will be waived for 12 months, and it will be implemented monthly.

Whether the business of a fruit store is good or not is mainly related to your business strategy, the location of the fruit store, and your grasp of the market. Your fruit shop turnover is fast enough, and it is naturally easy to dress up and cover up your socks, which has to do with many factors.

Relatively speaking, there is still a certain risk in opening a fruit store, and the feeling that the fruit is not sold well and cannot be sold every day is very bad, and it also affects the capital turnover, so it is recommended to do market research before opening a fruit store.

Consider site selection, display, pricing, loss control, supply, marketing, sales channels, etc., and don't open a store directly as soon as your mind is hot.

Of course, the best way is to join a mature and reliable brand, than Li Ruxian Feng fruit, so that the site selection, market, distribution, purchase, training, pricing, etc. do not have to worry about you, the headquarters has professionals to solve for you, you just need to operate with peace of mind. <>

1. The sales task should be decomposed.

To do a good job in a fruit store, it is necessary to assign reasonable tasks to employees, and then guide employees to carry out their work. If the task of a month is 300,000, then decompose to a turnover of 10,000 per day, and divide the morning shift and evening shift every day, then the morning shift will have to do a turnover of 5000, and there are two people on the morning shift to work, and one person will undertake the sales task of guessing the sedan chair 2500, and there will be a single product to decompose the sales task of each single product.

2. What can keep people in fruit stores is to serve the ears.

It is a good way to attract old customers with high-quality service, and it can also develop more new customers and increase the number of visitors to the fruit store. Open a fruit shop owner's introductory learning and communication circle, search the function under the circle of friends, and search for the fruit store's morning reading class. The circle is constantly gathering fruit shop owners to join, it is not easy to open a store, and I am grateful to have a group of mentors and friends!

Under the condition that the membership card is a sale, such as recharging 200 discount 10, 300 discount 20, etc., so that the funds can be used for turnover operation, and it also effectively ushered in repeat customers.

3. Grasp the needs of old customers.

After the fruit store has been operating for a period of time, there will be some old customers, for some old customers, what is needed is a good origin and good varieties of fruits, as long as the fruit store can purchase, the old customers do not care very much, so it is necessary to prepare products for this type of people. More experience sharing of opening a fruit store, search for a function under the circle of friends, and search for early reading classes in fruit stores. As for what to enter?

If the fruit store has the resources of 100 regular customers, and interacts with 10 of them every week, then the fruit store will know what is popular and what customers generally like. Suppose that the proportion of fruit in the store is increased by 20% in the proportion of products that customers like, and the profit situation will be very different.

1. There will be competitive pressure on fruit stores.

Now the competition in the fruit industry is very large, in the past, few people did high profits and easy to do, but now there are more people, the overall profit has decreased a lot, and with the more and more developed Internet now, everything is open and transparent, and the fruit is not as profitable as before. But different places, the location of the fruit shop is still easier to do, because fruit is a fast-moving consumer goods, now people's living standards are also improving, the demand for fruit is also increasing, the market is also getting bigger. Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.

2. The investment budget is about 150,000 yuan.

There are more fruit stores to open partnerships, and the labor cost of not hiring employees is relatively small, and the biggest cost of fruit stores is rent and loss. For example, in first- and second-tier cities, a 30-square-meter storefront, the rent is about 8-9000 thousand, the water and electricity bills also need 3000 per month, the daily cost of getting the goods is about 2000, and the loss will be every day, when the weather temperature is low, the loss is dozens of yuan, and when the weather temperature is high, there will be a loss of several hundred yuan per day. The location of the fruit store must be good, this is to consider the large amount of the nearest market, so as to ensure that there will be more consumers to buy fruit, in addition to the decoration and equipment procurement in the early stage of the fruit store, fruit counter racks and fruit preservation cold storage, fruit preservation freezers need to be considered.

3. Opening a fruit shop is generally done by yourself.

There is no need to join others to open a fruit store, a fruit store to join, the cost is more than tens of thousands, many people think that after the fruit store spends such a sum of money, they feel that everything is fine, in fact, it is not the case. The source of joining does not necessarily have an advantage, and it is very important that others will provide the supply of goods to the fruit store, but the damage will not give you consideration, the damage is your own, the most important thing to open a fruit store is the damage to the goods, this is not solved at all, and the other solutions are useless.