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To put e-commerce simply, it is a virtual ** (or transaction) form, which is run through the open network environment of the Internet, that is, sellers and buyers cannot see each other As consumers, it is different from us buying things in physical stores. Usually when we go shopping and buy things, we can see and touch them, that is, we can personally experience the goods we want to buy, but in e-commerce, we can only look at the ** given by the seller and the information on the nameplate of the product. For example, how to operate the online trading system, for example, you are a ** seller, you must have a tool to contact customers (Ali Wangwang), you sell something to send the goods to your seller, which requires you to cooperate with the logistics company (contract, agreement, may also be needed) Well......My expression is messy, but I hope you can understand what I'm trying to say I know and that's all I know, don't mind.
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Are you a student or a worker?
If you are a student, it is good to listen to the classes of the major.
If it's a job, go to work for a professional e-commerce company.
It doesn't matter what the treatment is, as long as you can learn something.
It is impossible to just eat books and immerse yourself in learning.
It's something that has to be hands-on.
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It would be good to understand the basic knowledge of e-commerce first, familiarize yourself with it, and understand the business process.
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E-commerce is developed with the rapid development of the information age, e-commerce will be the traditional business process electronic, digitized, on the one hand, with electronic flow instead of physical logistics, can greatly reduce manpower, material resources, reduce costs; On the other hand, it breaks through the limitations of time and space, so that trading activities can be carried out at any time and anywhere, thus greatly improving efficiency.
With e-commerce, we can reduce a lot of unnecessary links between the market, which is convenient for everyone to be able to quickly contact, communicate business relations, share business knowledge and experience and so on. People can use the knowledge of e-commerce to sell their products or buy their favorite goods without leaving the house.
For students majoring in business and English, it is important to learn foreign trade knowledge, and e-commerce is also extremely indispensable. Comparatively speaking, it covers a wide area. In the future work, it also occupies a pivotal position.
Therefore, the course of e-commerce cannot be ignored, and it is necessary to study it with a serious learning attitude and plan the learning process. Here's my study plan for e-commerce this semester:
1. Listen carefully in class and take study notes. As much as possible, digest and absorb what the teacher says immediately, and think about it.
2. Consciously review after class, learn to apply the theoretical knowledge learned to practice, so as to consolidate the knowledge learned and deepen the impression!
3. Take the initiative to learn some extracurricular knowledge of e-commerce, expand your horizons, and enrich your learning content.
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E-commerce operation, to put it simply, operates the ** store, and the final leading KPI: transaction (common in ** store, Jingdong store).
E-commerce operations involve a wide range of content, promotion, planning, activities, market services, etc., are all necessary skills. After all, there are so many things to learn, and many skills are actually obtained in combination with theory and actual combat.
If you want to achieve it quickly, you naturally have to master the core of e-commerce operations.
In fact, the core competence of operation is thinking, vision, and pattern.
First of all, you need to look at whether your product is in high market demand, and what is the difference between your product and similar products. Why should people buy your product? What problems your product solves for users.
Secondly, if you think about the above, you are thinking about the problem of the crowd. The characteristics of this group of people. The product is good, but the customer doesn't know it. So, how do I present it to my customers? Let customers recognize me. to achieve conversions. It's also a way of thinking.
Then, you need to know your competing stores, competing products. What kind of selling points and ** ways do they all appear.
Therefore, the core competency of operation is not promotion, not data. It's thinking that overrides data and promotion.
Data, promotion, is a concrete means. Thinking determines your strategy, and thinking determines your strategy. Sometimes, no matter how powerful the technology is, it can't make up for the subtleties of strategy.
When your thinking is clear and clear enough, the next step is to look at your ability to learn, execute and be flexible.
Specifically, you can take a look at the growth stage of the operation:
0-1 year junior assistant stage: the skills that should be learned are, miscellaneous, miscellaneous. Do the basic chores smoothly. Dry to shine. Dry to make a difference.
1-2 years assistant stage: all kinds of operational content, to learn a wide range of content. Promotion, data, copywriting. channels, how much you can learn, how much you can learn, how much you can learn.
2-5 years of operation: a certain core skill, more than 80% of competitors. It can be said that if the promotion is done well, it can be the data that is done well. Anyway, something has to be done well.
5-8 years operation supervisor stage: the ability to lead the team, especially the project management ability in the front line. Break down the KPIs and make the whole team scream and rush forward with you.
More than 8 years: Director of Operations and COO
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If you are a novice, you can choose Tmall, **, Jingdong to start, first of all, you have to know the process of the platform, select your favorite products for shooting, retouching to the production of the later detail page must be carefully made, you also need to have discount coupons, and bring benefits to fans, but also to ensure the quality and logistics of things.
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You can sign up for classes to learn from scratch, operation is a science, and you can find a professional place to train and learn real technology!
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The first is to understand their own positioning, for products, channels, markets, competitions, etc., you need to do a preliminary research, e-commerce operation involves the first operation, baby shelves, baby pricing, advertising promotion, traffic control, store selection, to create explosive models, customer management, post-maintenance, these are all need to be learned and optimized in the daily operation of e-commerce.
The second is to learn e-commerce, if it is Xiaobai's suggestion, it is better to start learning from basic operations, first lay a good foundation and have a preliminary understanding of the entire platform, so as to develop step by step to advanced e-commerce operations.
Finally, if you are a novice or you want to advance to advanced operations, it is recommended to find an e-commerce training company to learn comprehensively.
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Shooting, retouching, drawing, brushing, operation, customer service, delivery.
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In addition to learning theory, practice is definitely indispensable, when you plan to open **, you must have a certain amount of knowledge in your mind, and e-commerce learning institutions cut a lot of leeks, mixed, it is recommended that you first go to the platform such as Paidai to see how others are doing, there are a lot of white e-commerce dry goods, so as not to step on the pit in the future. How to get the goods, how to open a store, how to promote, and even how to brush the traffic, there are many doorways inside.
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En, yes.
You can take the test and study hard.
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The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.
The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.
E-commerce is becoming more and more popular, it's true, and it's quite promising. Xinhua Computer is probably the most famous of them.
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