What s the deal with VI design? How should I learn it?

In the VI design process, it is necessary to pay attention to the target consumers of the brand, different consumer groups, their age, experience, income, life proposition, etc., are different, and their aesthetics are also different. On this issue, experienced VI design will grasp the inner world of the target consumer group, not only speculation, but also need to experience, even if the conditions are not enough, we must do empathy, and then try our best to create conditions to feel.

vi Design is a two-step process: first the basics, then the application. The first step is the creative design of the basic elements of VI, including logo design, which is what we call logo design, standard fonts, standard colors, and so on.

The second step is to design the VI application, which usually cannot be progressed until the first step is approved. Application design is a powerful system, such as: office system, transportation system, clothing system, publicity system, vehicle system, wayfinding system and so on.

Depending on the nature of your business, you can decide how many projects you will do, from dozens to hundreds.

A full set of VI design lies in the standardization and systematic integration of the brand visual image, which should include: brand guidance, basic part, and application part.

The details are as follows: brand guidance includes brand positioning (defining visual tonality) and brand architecture (managing the relationship between mother and child brand image); The basic part is the principled specification and use guidance for the core elements of the brand, including logo specifications, standard word specifications, color specifications, auxiliary graphics specifications, special font specifications, logo combination specifications, and misapplication rehearsal application parts, which are the specific design and specifications of the application materials around the core elements of the brand; The design example of the application part provides a reference basis for the brand landing, and the brand visual recognition is built under the requirements of the effect and specification shown in the example, which includes the public system, the environmental system, the publicity system, the clothing system, the car body system, and the first system.

However, each industry has its own special brand touchpoints, so the application part should be tailored to the specific customer's industry and its own characteristics, and develop a reasonable design detail.

For example, the banking industry will increase the standard of the door system, the FMCG industry will increase the specification of the packaging system, and the catering industry, the home appliance industry, etc. will have their own special application sections.

Therefore, it will vary greatly depending on the details.

How does vi design work? We all know that VI is a visual system, which can transform the advantages of a certain aspect of the product and present it in a visual way, so that consumers feel that this is our product when they see it. So how can the advantages of such a product be shown?

At this stage, how should we relate the product to our product? In fact, it is the external form of the product, the form of the product, the form of the product and the form of the text to be displayed. The presentation of the product's content, to make people feel special when they see it, this is the content of our work, only in this way can the product be shown in the external form, when our form is related to the product content.