Communication University of China Public Relations What is the prospect?

Training direction: This major should be the annual growth rate of China's public relations industry of more than 30%, the current situation of scarcity of senior professionals, and is committed to cultivating senior public relations talents in the era for the world, public institutions, multinational enterprises, large domestic companies, professional public relations companies, advertising companies, and consulting companies. Through systematic curriculum design and practical teaching, students have a high sense of social responsibility. Possess extensive knowledge of humanities and sociology, and have a good grasp of the basic knowledge and skills of communication, journalism, management, advertising, marketing and other related disciplines; Have systematic theoretical knowledge of public relations, master public relations skills and communication skills, have proficient practical operation ability and strong innovation ability; Strong foreign language skills; Be able to be competent in the public relations work (news publicity, image building, event planning, crisis management, etc.) and related work of the public relations and publicity departments of enterprises and institutions.

Compulsory courses: Introduction to Communication, Introduction to Public Relations, Introduction to Advertising, Introduction to Communication Law, Introduction to Integrated Marketing Communication, Principles of Management, Marketing, Brand Marketing, Communication Strategy Management, Business Culture, Public Relations Theory, Public Relations Practice, Public Relations Media Application, Public Relations Writing, Corporate Image Communication, Public Relations, Crisis Management, etc.

This mainly depends on whether you like this major or not, and Communication University of China is a good school.

Also, I am taking out the application guide to see if other good universities have corresponding majors.

Actually, a good university, I think the main thing is to look at the professors of that major, if you can understand these things, it's OK.

Public relations is a promising profession, and this one of China Media is also good.

But to be honest, public relations is a very operational profession, operation and theory are very important, and you must think about whether your personality is suitable or not.

I don't know much about Chinese media, but I know a little about public relations. Public relations is just getting started in China and should be a good profession, but then again, China's PR is many years behind the world. In addition, public relations and advertising are inextricably linked, and look at those well-known PR firms, such as Ogilvy & Mather, which are still known as Ogilvy advertising.

As for whether you decide whether you want to apply for a public relations major in the end, it's up to you.

ps: Sun Yat-sen University's public relations seems to be the first public relations direction (but I heard that it is not 100% certain).

Sun Yat-sen University's public relations department is also good.

Communication University of China's public relations program is not bad.

The public relations major is a discipline about how to effectively listen to and coordinate the demands of multiple stakeholders, promote corporate behavior management with professional communication management and value management, and build a good organizational reputation and image.

The Department of Public Relations of Communication University of China was approved in 2000 and began to recruit undergraduates in September 2001, belonging to the Department of Public Relations of the School of Advertising, and began to recruit graduate students in the direction of Public Relations in 2004.

The public relations major is a first-class undergraduate major in Beijing, and has rich research achievements in the fields of national and city brand image, public relations, corporate reputation management, public opinion monitoring and crisis management, and international communication.

The design of the professional courses is close to the characteristics of the cross-cutting discipline of public relations, resonates with the practice of public relations and the media industry, and fully absorbs the advantageous disciplines of our university, such as journalism and communication, business administration, humanities and social sciences, and aesthetic education. Emphasizing the comprehensive quality of students, interdisciplinarity, and the integration of arts and sciences, it cultivates future-oriented "new liberal arts" graduates.

The development history of Communication University of China

Communication University of China is one of the first batch of "Double First-Class" universities directly under the Ministry of Education, a key university under the "211 Project", and a key university under the "985 Advantageous Discipline Innovation Platform". The school was founded in 1954 and renamed as Communication University of China by Beijing Broadcasting Institute in August 2004.

The school is located on the bank of the ancient canal in Beijing, between the functional core area of the capital and the sub-center of Beijing, with convenient transportation and obvious location advantages. The campus has a beautiful environment, covering an area of 10,000 square meters, with a total construction area of 10,000 square

There are 1,969 faculty members in the school, including 371 with senior titles, 616 with deputy senior titles, and 1,202 full-time teachers (including scientific researchers). The school has a group of professors, experts and scholars who are well-known in China and abroad, more than 110 people have been selected into various important talent projects of the state and Beijing, and more than 20 people have won the title of National Excellent Teacher and the National and Beijing Municipal Famous Teacher Awards.

2014-2015 China Public Relations University Competitiveness Rankings.

Public Relations is a highly applied course, a discipline on how to maintain public image, how to communicate with an organization or individual (such as an entertainment person, or a political candidate) for individuals and any organization. You will learn from this subject how to properly convey your message and make it work as you want. At the same time, you will also master technical and management skills, such as writing and creating printed, useful materials, and learn strategic planning and problem solving.

Generally generalized.

bai and narrow sense, narrow sense refers to news **. Zhi in a broad sense is mass communication, organizational communication, and interpersonal communication. Return.

Summary. Public relations is a discipline of communication and management, and it is a discipline in the field of social sciences.

Public relations is a discipline of communication and management, and it is a discipline in the field of social sciences.

Media refers to the media of communication, including communications, digital media, radio, television, film, publishing, advertising, news, network, cultural industry, new media, etc. Media majors include Advertising, News Gathering and Editing, Network and New Language, Network Journalism and Communication, International Journalism and Communication, etc.

**Relationship belongs to the internal bridge of the organization's public relations. According to the query of relevant public information, the relationship is regarded as the internal public relations of the organization, mainly related to the personnel within the organization and the organization itself, the main purpose of the relationship is to disseminate the information of the organization through the organization, to improve the visibility and reputation of the organization, and to establish a good social relationship, which can help the organization better understand the external environment in order to better respond to changes in the external environment. Public relations belongs to public administration in the catalog of the Ministry of Education, but many colleges and universities also offer this course in journalism and communication, some according to general education courses, and some in advertising majors or colleges.

And so on.

Personally, I think that there is still a blank in China, although what I said upstairs is very right, but I think that this major is a compound talent, and the talent that China needs in the future is exactly like this. The main thing is that it depends on how you personally plan for the future!

Public relations graduate school, boring.

Public relations is now a direction of advertising, public relations in the Communication University belongs to the School of Advertising, and it must be closely related to advertising.

In addition to paying attention to the industry news of the year, you can also read more of the school magazine "Modern Communication" of China Transmission, which often has original questions on it.

In addition, the content of the preliminary examination: the content of the advertising examination is the same, and the four subjects are examined: politics, foreign language, communication and advertising theory, and journalism and communication in the comprehensive examination.

Politics and English are national exams with a score of 100 each.

The Basic and Comprehensive Exam in Communication and Advertising is a professional course, a school proposition, and each subject has 150 points.

The four courses have a total of 500 points, and generally require more than 350 to enter the re-examination, and there is so much for the content of the test.

The postgraduate entrance examination is a unified score line across the country, and it is not divided by province.

As for the reference book, General Theory of Modern Advertising

Advertising Planning, History of Chinese Advertising

History of Foreign Advertising

Marketing Management: These are must-sees.

These are textbooks, and in addition to the review materials for the postgraduate entrance examination, some of the required test points in the book mentioned above will be summarized, and you will no longer need to have a headache with so many textbooks. Mainly:

Communication and Advertising Theory Review Guide" produced by China Media Postgraduate Examination Network.

Comprehensive Examination Journalism and Communication Review Guide" Produced by China Media Entrance Examination Network.

Radio and Television Art Foundation Past Past Questions" Produced by China Media Entrance Examination Network.

Comprehensive Examination Journalism and Communication Academic Year Questions and Analysis" Produced by China Media Postgraduate Examination Network.

If you have any questions, please continue to ask me.

Good luck!

Personally, I think that in fact, there is still a blank in the country, although what I said upstairs, but I think that the school is a professional compound talent and future talent in China. The most important thing is to see how your personal future is planned!

Starting from your hobbies, you may be happier to learn, learn happily, and live happily

The subjects of the Public Media Management Postgraduate Examination at Sun Yat-sen University are as follows:

1) 101 Ideological and Political Theory.

2) 201 English One.

3) 644 Public Administration (b).

4) 848 Communication.

Re-examination professional course: annihilation and cracking.

F1704 Communication and Management Comprehensive Exam.

644 Public Administration (B): The scope of the examination of this subject is: Basic Theory of Public Administration, ** Role, Public Enterprise, Public Policy and Policy Analysis, Basic Content of New Public Management Theory, Strategic Management and Internal and External Management of Public Administration, Reform Practice of Public Management in China, Modern Leadership and Public Relations.

Bibliography is no longer available.

848 Communication: The examination scope of this course is: Communication Theory (Basic Principles and Research Methods of Communication, Research on Closed Media, Audiences and Effects of Human Communication, Mass Communication and International Communication), History of Communication (History of Modern Chinese and Foreign Communication), Public Relations and Advertising (Basic Theory and Practice of Public Relations, Basic Theory and Practice of Advertising).

Bibliography is no longer available.