There are several types of O2O e commerce, and what are the e commerce platforms of the O2O model

Type 1 - **.

It is subdivided from the e-commerce market, and because it mainly operates local life services, and the model is becoming more and more mature and stable, it is considered to be a representative model of O2O. **The industry has basically covered all aspects of the local life service market, which can be mainly divided into three categories: catering, service and entertainment;

Type 2 - Coupons.

Mobile coupons are the most basic O2O model combined with the mobile Internet, users only need to show the coupon on the mobile phone to the merchant when dining, and the merchant attracts consumers by using the coupon for marketing. This form is very practical, easy for users to use, and merchants also benefit, but for coupon platform operators, it is difficult to evaluate the actual effect of coupons, and the profit model is difficult to grasp;

Unconsciously, a close connection has been formed between WeChat and O2O, and the retail industry has high hopes for WeChat O2O, which is about to have 300 million users, and for local life service businesses, these 300 million users are a huge potential market. Merchants hope to establish a CRM through WeChat to form the local life service market into the same data-based management method as the online retail market. In this way, first, the merchant is convenient for customer relationship management; second, it will form a precise and sustainable marketing channel; Third, it can conduct data analysis on its own business conditions, so as to improve the utilization of resources and improve service quality;

Mode 1: Online first and then offline mode.

This model of online first and then offline means that enterprises first build an online platform, and use this platform as the entrance to introduce offline business services online to carry out marketing promotion and trading, and in addition, customers can enjoy the relative service experience offline.

This form is the basis of O2O operation, and it should have a strong ability to flow resources and promote its online and offline interactive communication capabilities. In reality, many daily life service-oriented enterprises have chosen this type of model.

Mode 2: Offline first and then online.

The offline and then online model is that the enterprise first builds an offline platform, and uses this platform to carry out offline promotion, so that customers can enjoy a relative service experience, and introduces offline services into the online platform to carry out trading on the first platform, so as to promote the realization of closed-loop control online and offline.

In this type of O2O model, enterprises need to build two platforms, namely an offline physical platform and an online Internet platform.

Mode 3: Online first, then offline and then online.

This is to first build an online platform to carry out marketing and promotion, and then channel online business services to the offline so that customers can enjoy the experience of service items, and then let customers go online to carry out consumption.

In reality, many first-price, B2B e-commerce and other enterprises have chosen this type of O2O model, such as JD.com.

Mode 4: Offline first, then online, and then offline.

The model of offline first, then online and then offline is to first build an offline platform to carry out marketing and promotion, and then channel offline service flow to a third-party online platform to carry out online trading, and then let customers enjoy the consumption experience offline.

The e-commerce platforms of the O2O model are:1. Beverage industry: Meituan Takeaway, Ele.me Takeaway, Dianping, Didi Takeaway, etc.

2. Maternal and infant products industry: where are mothers going, international mommy, the love of maternal and infant products.

3. Tourism service industry: Tongcheng, Ctrip, Tuniu, Qunar, Fliggy, Donkey Mother Travel, etc.

4. Transportation: Didi, Harrow, Wukong car rental, etc.

5. Fresh food: Daily Fresh, Flash, Duomai Fresh, Taoxianda, etc.

6. Home decoration industry: Tuba rabbit decoration, Qi home decoration.

7. Real estate industry: Anjuke, eggshell apartment, Lianjia real estate, etc.

Features of the O2O e-commerce model.

1. Serve enterprises.

You can get a large number of publicity planning and display opportunities to attract a large number of new customers to the store for consumption. **The effect can be checked, and the order can be traced. Stay on top of your consumers' data. It greatly improves the actual effect of maintenance and marketing of old customers.

2. User-oriented.

Obtain richer and more comprehensive business and service content information, and conduct online consultation for merchants more conveniently and efficiently. And you can place an order anytime and anywhere, get instant consumption that is cheaper than offline, and you can also enjoy the service.

Domestic O2O model e-commerce platform:

Catering: Meituan Takeaway, Ele.me Takeaway, Dianping.com, Nuomi, Didi Takeaway, etc.

Maternal and infant products industry: where are mothers, international mommy, love maternal and infant products, and future chief president.

Tourism service industry: Tongcheng Travel, Ctrip Travel, Tuniu Travel, Qunar, Fliggy, Donkey Mother Travel, etc.

Transportation: Didi Hitchhiking, Hello Travel, Wukong Car Rental, etc.

Fresh food: Daily Youxian, Flash, Duomai Fresh, Taoxianda, etc.

Home improvement industry: Tuba rabbit decoration, Qi home decoration.

Real estate: Anjuke, eggshell apartment, Lianjia real estate, etc.

O2O e-commerce business model:

1. Drainage. As the entrance to offline consumption decision-making, the online platform can gather a large number of consumers with consumption needs, or trigger consumers' offline consumption needs. Common O2O platform drainage entrances include:

2. Conversion. The online platform provides consumers with detailed information, discounts (such as **, coupons), and convenient services to facilitate consumers to search and compare stores, and ultimately help consumers choose offline merchants and complete consumption decisions.

3. Consumption. Consumers use the information obtained online to receive services and complete consumption at offline merchants.

4. Feedback. Consumers feed back their own consumption experience to online platforms, which helps other consumers make spending decisions. By combing and analyzing consumer feedback, the online platform forms a more complete local store information database, which can attract more consumers to use the platform.

5. Retention. The online platform establishes a communication channel between consumers and local merchants, which can help local merchants maintain consumer relationships, make consumers repeat purchases, and become repeat customers.

Top 5 O2O life service platforms in China:

1. Tmall supermarket

Life services are an important entrance to offline traffic, and giants like Alibaba must have started to follow up as soon as possible. Tmall supermarket is Alibaba's card, Tmall supermarket since the launch, relying on the most powerful e-commerce management system, in the system platform, procurement, warehousing, distribution, and customer relationship management and other aspects of the investment, so that goods can be through the first network supermarket platform to create a low-cost, fast, high-efficiency circulation link.

It can be said that Tmall Supermarket, with Alibaba's huge capital and strong distribution capabilities, can be called one of the best O2O life service platforms in first- and second-tier cities.

2. Suning Tesco

Suning Tesco online supermarket has opened the O2O business model since 2013, and all of it was implemented in 2014, and the transformation of the commodity cooperation model driven by user needs has been formulated, and the category focus strategy of consolidating major appliances, highlighting 3C, and cultivating mothers and babies has been established, and its own logistics channels have been established.

For Suning Tesco online supermarket, its advantage is that it has hundreds of millions of members, and the number of active members has reached 10 million. Relying on the cloud business model of store + e-commerce + retail service provider, with the help of Suning's various resources, it is one of the most important and priority strategic business units of Suning Holdings. Although the O2O business model of Suning Tesco Supermarket is a bit complex, after nearly two years of accumulation, it has now reached the stage of accumulation.

3. No. 1 store

No.1 store is an online O2O supermarket in China, and it is also the mode of operation of the user's first order and offline distribution, by the end of 2013, the No. 1 store can sell 3.4 million SKUs, covering food and beverages, fresh food, imported food, beauty care, clothing and shoes, kitchen and bathroom cleaning supplies, maternal and child products, digital mobile phones, household goods, home appliances, health care equipment, computer office, bags, jewelry and watches, sports and outdoor, gifts and other 14 categories. By the end of 2013, No.1 had 57 million registered users and more than 15 million mobile registered users.

4. SF Preferred

SF Preferred, a subsidiary of SF Group, relies on online e-commerce platforms and offline community stores to provide users with an O2O life service platform for their daily needs. The main products are fresh food, as well as maternal and infant food, wine and beverages, nutrition and health care, snack food, grain, oil and non-staple food and other categories.

With its own excellent logistics system, SF Express can quickly deliver all kinds of products to users, and at the same time carry out publicity and display around the community, and provide services such as on-site ordering and self-pickup of parcels at room temperature.

The e-commerce platforms of the O2O model are:1Meituan Takeaway; 2.

Ele.me takeaway; 3.Dianping; 4.；5.

Didi takeaway, etc. The O2O model refers to an online and offline business model, which is very similar to the "Internet +" model, but the difference is that "Internet +" is a model focusing on the Internet, while the O2O model is a model that combines the Internet, and is a model born in order to improve the efficiency of production and life.

At this time, the rise of payment has made a new development in the combination of online and offline, and users can choose to complete the payment and complete the transaction. At this time, the information is no longer simply transmitted by the merchant to the customer, the information circulation has a two-way nature, and users have begun to be really active, among which the most active representative behavior is online payment, and the online evaluation after receiving the physical object after online payment. The emergence of online software such as ** and Jingdong is the beginning of the entry stage, which is represented by express delivery.

Later, with the emergence of software such as Meituan and Ele.me, at this time, represented by takeaway, it officially entered the high-speed stage of the stage. With the rapid development of the companies behind many software with express delivery and takeaway as the core, the O2O model has come to a stage after experiencing rapid development, which is marked by the differentiation of many companies, or vertical in-depth development, such as software companies such as food and so on; or horizontal and broad development, such as Meituan's comprehensive development in all aspects.