What do you think about athletes marketing themselves?

The handsome male athletes with good and long grades in the sports circle are no less popular than the popular stars, while the female athletes are relatively deserted, and the number of people who pick them up is much less than that of male athletes. The appearance of my country's women's volleyball players is not low, why is this?

The goddess of temperament, Zeng Chunlei, etc., etc., they have the figure of a model and the appearance of a model, and they are Olympic champions, but compared to the fame of male athletes such as Zhang Jike and Ma Long, they are at a disadvantage. The author believes that there are both objective and subjective factors. Objectively, the same applies to opposites attract.

In fan culture, the predominantly group is women. On the one hand, female fans are more enthusiastic, more engaged and more dedicated than male fans. On the other hand, the spending power of this group is staggering, and it is easy for merchants to list as a target group for marketing.

Male athletes have attracted a large number of female fans through the full screen of hormones, and they have responded to every call, and it is common to be on the top of the hot search, and the fame is naturally greater, and the cultural consumption and ancillary industries driven by it are amazing, and the sponsors have found business opportunities and made a lot of extra money, which is the celebrity effect, so they are more inclined to package these male athletes. Subjectively speaking, although female athletes have a healthy image, almost zero scandals, and their appearance is comparable to that of female stars, in terms of the principle of magnets: same-sex exclusion.

In addition, female athletes have long been weak, and people are naturally and inherently strong, so female fans are not as crazy about female athletes as they are for male athletes. As far as the straight male aesthetics of the majority of male fans in my country are concerned, women's sports pay more attention to appearance, and the attraction of this never-say-die fighting spirit is not lasting. In this year's Rio Olympics, Fu Yuanhui, a girl from the wilderness, became popular as an emoji material, but the Olympics are not hot, and the topic of Fu Ye is also cold.

The best example, for example, in the world of female athletes in China, there is no female athlete who has more influence in business and idols than Liu Xiang and Yao Ming, of course, you insist on saying Lang Ping, don't you, I have nothing to say! The author believes that the girls of the women's volleyball team have good results and have the capital to market themselves. If low-key girls want to push themselves out, they must increase the ** rate, show their long legs and good looks, appropriately create topics, promote themselves, and promote the spirit of volleyball.

However, it is necessary to pay attention to grasp the degree, marketing is the icing on the cake, and volleyball is the foundation on which to stand.

In addition to Zhang Jike's live broadcast of the national table tennis team, Ma Long, Fan Zhendong, Zhou Yu, Fang Bo, etc. are all engaged in live broadcasts, and even the head coach Liu Guoliang has joined the ranks of live broadcasts, and the results are not bad, what does this rely on, it depends on their own fame, and the support of huge fans, Ma Long, Fan Zhendong, Zhou Yu's live broadcast can attract a large number of fans, while Fang Bo's live broadcast attracts a large number of old drivers, while Liu Guoliang's live broadcast can attract a large number of amateur table tennis fans, although the objects they face in the live broadcast are different, But each member of the national table tennis team is a successful person in self-marketing.

It is understandable that athletes market themselves, after all, their sports careers are short, and in addition to winning glory for the country, they also need to think about their own future. But if you focus too much on self-marketing and don't train well to improve your performance, you will put the cart before the horse. After all, the commercial value of an athlete is always linked to performance.

Like Ning Zetao, after encountering Waterloo in the Olympics, his commercial value plummeted. As for Fu Yuanhui, it's the same, if she doesn't have too good results in the next World Championships and the next Olympic Games, she won't be popular for too long by relying on jokers alone. The best at self-marketing should be the table tennis team, swimming team, and badminton team.

Looking back at the Rio Olympics, almost all the national table tennis team at that time were Internet celebrities, and the impressive thing was that Fang Bo, the first executioner of the national table tennis, at that time, Fang Bo opened a live broadcast to hack everyone in the national table tennis team, and even the national table tennis head coach Liu Guoliang did not escape Fang Bo's three-inch tongue, this first-class appearance quickly became popular on the Internet, and since then, the athletes of the national table tennis team have joined the ranks of live broadcasts one after another, and they have only one purpose, that is, to scare Fang Bo. But since they have all started live broadcasts, in addition to the business of Fang Bo, there is another thing, that is, self-marketing. Like Zhang Jike's live broadcast, it can attract a large number of fans to follow, this is the charm of Zhang Jike, fans like Zhang Jike, like to watch him play, like his perseverance on the field.

In fact, there is nothing wrong with athletes marketing themselves, on the contrary, I think that as an athlete, I should learn to market themselves, why do I say this, and let me tell you in detail.

First of all, each profession has its own professional characteristics, has its own professional content, and also has its own professional principles, athletes are also a profession, a special profession, they are different from those white-collar, blue-collar, and gray-collar workers in the workplace, but they have the same place. Everyone enters the workplace in the hope of getting more labor remuneration and more honors and opportunities, just looking at a little bit, self-marketing as an athlete is also worthy of support;

Second, an athlete's career is very short, and he cannot be an athlete for the rest of his life, and even if he continues to work in sports in the future, he needs to be famous before he can be rehired as an athlete coach or manager. Therefore, I personally think that it is a wise choice for athletes to market themselves when they are young and when they are worth their money;

Third, although the current popularity is high, if you no longer have good achievements or popularity in other aspects, you will still be forgotten, there are many such examples, but there are also good self-marketing, and finally successfully transformed, such as Tian Liang, who no longer relies on his identity as an athlete to meet the public, but a host, actor, etc.

Fourth, why don't you go to marketing if you have marketing capital, as a hot athlete at the moment, you have a beautiful youth, a high appearance, and your own professional achievements.

However, as an athlete, you still have to do your job well, marketing is just a method and strategy, which can only play the icing on the cake, and it is your own profession that really makes you valuable and meaningful.

Whether the athlete camp is marketed or not, how to market, as far as the current situation in China is concerned, is not at all up to themselves, so this "self" is up for debate.

Just like when we volunteered as children, are you really "voluntary"?

Low-end people like me, who see and come into contact with what others are allowed to see and come into contact with, are not industry insiders or insiders, at most they can barely be called hearsayrs and self-imaginary people.

The so-called self-marketing of athletes as I understand them is definitely unprofessional, but it definitely represents my personal opinion.

The personal brand and value of the athlete is promoted through a variety of marketing means, and the purpose is definitely to make money, and who makes the most money? That should be the General Administration of Sports of China.

Every year when I watch the Olympics, I feel that this is a special unit

Whoever can win the gold medal and who can stand on it with tears in his eyes depends not only on talent and luck, but also on the face of the State General Administration of Sports. There are too many Chinese, and where there are people, there is black, white and grayNow you tell me that sports are all about hard work, and I don't believe it anymore.

Therefore, there are many athletes who have won medals in China, and how many of them can really be known to our people? No matter how good the performance is, it may only end up reaping a short-lived popularity.

After winning glory for the country first, the General Administration of Sports of the People's Republic of China should start the so-called self-marketing based on their personal image, personal experience, family background, and character.

On the variety show, on the interview, on Weibo for a wave, CCTV for a wave, patting sports for public welfare...

Well, now basically half of the Chinese know him.

At this time, you can take over the advertisement, endorse this, endorse that are all relatively big names,It is absolutely impossible to endorse such a thing as a fertilizer and pesticide seed.

After decades of installing a high x, the General Administration of Sports of the People's Republic of China suddenly found that even if it relied on the big tree of the country, the money was not enough to spend, and there was no money to talk about the development of sports.

And you can't let the athletes go out and pull a field for everyone to perform and collect tickets, so just let the athletes increase their popularity and develop across the circleSports have become sports entertainment, and there is nothing wrong with it

As a profession, athletes must be managed, and if their careers don't end in a day, there will be no self-marketing, and once their careers are over, there will be little attention to the marketing supported by the big backstage.

Conclusion:

The marketing of athletes is all about having people behind them.

The self-marketing of out-of-fashion athletes is not noticed.

No matter what kind of marketing is to sell popularity and seek attention.

Excessive marketing of athletes will only lead to a rapid decline in their professional level, and they will not be able to focus on their own duties, and the gains will outweigh the losses.