What do companies think about online word of mouth marketing? What are the advantages?

1. Advertorial delivery 1The associated channels of the products of the first-line portal companies will be used to release press releases with the relevant information of the event to increase brand popularity and brand popularity. 2.

Industry**, with related activities and other public relations activities, increase brand popularity, **, and potential customers' favorability of the company's products. Effect estimate: increase the amount of attention, network, and some news appear on the homepage of related searches Second.

Q&A Communication Wiki Q&A Communication of Internet Marketing 1For brand search Q&A, in the form of "embedding relevant questions and checking", a total of 150 groups of brand product information were disseminated; 2.Cover 3 mainstream wiki communities, increase the total amount of favorable information for the brand, reach potential audiences, increase awareness, and promote sales.

Use Q&A** to precipitate brand information, increase brand favorability, and pay attention to the long-tail effect of search behavior. Q&A** related questions; Expected effect: increase the total amount of favorable information, enhance awareness, brand information Q&A information results first three pages three.

Forum hype 1Original planning of hot topics, selection of mainstream forums, combined with hot topics, activities, holidays, topics of concern to the target audience for hype, specific online forums according to the content of the communication 2Mainstream industry-related forum activities, advertorial implantation, and in-depth communication on brand-related topics.

Make the brand information precipitate, increase the brand **, and pay attention to the long-tail effect of search behavior. 3.A total of 1,500 frequencies, covering 50 popular forums, with a total of at least 800,000 clicks and a total of at least 3,000 replies Estimated effect:

The coverage of the population is not less than 30w people, and some information appears on the home page of related searches Fourth. **Recommendation **Home page recommendation, will be made well**, recommended to Youku, Tudou, Sina, 56's homepage or channel recommendation to increase the degree of enterprise**, and**clicks! 5. Weibo hosting 1

Account application, authentication, Weibo** production application; 2.Set up about 5 Weibo columns according to the brand style; 3.The content of 4-5 Weibo articles is updated every day, and the number of updates (including **) is about 200 per month (including **) and well-known certified Weibo mutual fans, and timely replies to viewers' comments.

4.According to the column to produce Weibo themes, tags, topics, so that targeted, professional, set appeal, official speech, and popularity as a whole, plan 2 groups of Weibo topics every week, and plan a total of 8 groups of micro topics per month; 5.Submit a monthly case closure report; 6.

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The role of online word-of-mouth marketing: 1. Enhance brand reputation, which is also the intangible feature of online word-of-mouth marketing, which gives word-of-mouth more advantages in the development 2. Catalyze user transactions, enterprises do a good job in word-of-mouth marketing is a promotion for the development of the enterprise itself, which can increase user visits, develop customer groups, and network wheel bright word-of-mouth marketing can greatly reduce expenses 3, overwhelming, but quietly, moisturizing things silently.

4. Enhance brand reputation, to a certain extent, the weakness of advertising credibility is declining year by year, the key to word-of-mouth marketing is authenticity, there are topics that can attract people's attention, creative, so that people can take the initiative to absorb the content of Youtong, so doing a good job in word-of-mouth marketing will give the company a steady stream of profits.

Summary. What is the role of online word-of-mouth marketing in word-of-mouth marketing? Online word-of-mouth marketing refers to a marketing method to promote products or services on the Internet through social channels, forums, microblogs and other network channels.

In word-of-mouth marketing, the role of online word-of-mouth marketing is very important, mainly in the following aspects:1Expand the spread:

Online word-of-mouth marketing can establish a brand image on the Internet, establish and enhance the popularity and credibility of enterprises or products through extensive publicity and promotion, and deepen consumers' awareness and impression of the brand. 3.Get a complete picture of your consumers:

The Internet provides a variety of ways for consumers to express and share their views on products or services, and through the monitoring and analysis of consumers' online reputation, they can quickly understand and grasp consumers' needs and feedback, so as to optimize products and services. 4.Increase sales:

A good online reputation and brand image can make consumers have a sense of trust in the product or service, which in turn increases the willingness to buy, thereby promoting the increase in sales. In general, online word-of-mouth marketing can not only help enterprises promote products and brands, but also provide enterprises with more comprehensive and accurate market research by analyzing consumer online word-of-mouth feedback and other information, and further improve the competitiveness and market share of products or services.

Dear, don't send **, please send your question in the form of text, thank you.

What is the role of online word-of-mouth marketing in word-of-mouth marketing? Online word-of-mouth marketing refers to a marketing method to promote products or services on the Internet through social channels, forums, microblogs and other network channels. In word-of-mouth marketing, the role of online word-of-mouth marketing is very important, mainly in the following aspects:

2.Enhance brand image: Online word-of-mouth marketing can establish a brand image on the inter-chain network, establish and enhance the visibility and credibility of enterprises or products through extensive publicity and promotion, and deepen consumers' awareness and impression of the brand.

3.Comprehensive understanding of consumers: The Internet provides a variety of ways for consumers to express and share their views on products or services, and through the monitoring and analysis of consumers' online reputation, we can quickly understand and grasp the needs and feedback of consumers, so as to optimize Lianghao products and services.

4.Increase sales: A good online reputation and brand image can make consumers have a sense of trust in the product or service, which in turn increases the willingness to buy, which in turn promotes the increase in sales.

In general, online word-of-mouth marketing can not only help enterprises promote products and brands, but also provide enterprises with more comprehensive and accurate market research by analyzing consumer online word-of-mouth feedback and other information, and further improve the competitiveness and market share of products or services.

Dear, don't send **, please send your question in the form of text, thank you.

Dear, don't send **, please send your question in the form of text, thank you.

It is very beneficial for enterprises to do word-of-mouth marketing for the development of enterprises. Secondly, word-of-mouth is not as menaceous and overwhelming as advertising, but quietly and silently. It is precisely this intangible characteristic that gives word-of-mouth more advantages and overcomes the weakness of declining advertising credibility year by year. This advantage is innate and has existed since ancient times, so that Yu Xian advertising looks at Yang Bu and sighs and is beyond the reach of the dust.

Therefore, doing a good job in word-of-mouth marketing will give the company a steady stream of profits.