What are the disadvantages of the influencer phenomenon and what are the pros and cons of the influe

1) The quality of "Internet celebrities" is uneven, and the supervision of online social platforms is not good.

In order to win the attention of more netizens and gain a larger number of fans, it is inevitable that some "Internet celebrities" will post on social platforms such as online live broadcasts, self-harm, excessive spoofs and other phenomena that violate the mainstream values of society, which will have an impact on the worldview and outlook on life of some netizens.

There is a certain degree of distortion in values, and strict regulation should be carried out.

2) "Internet celebrity economy."

relevant laws and regulations.

As well as some behaviors that do not conform to advertising norms, the restrictions and punishment measures of relevant laws and regulations are not perfect, which may give some people with ill intentions the opportunity to do something that is not in line with the common values of society, thus causing a bad impact on society.

At the same time, there are also unsound and imperfect taxation policies on the "Internet celebrity economy" industry, and the rapid and huge income brought by the "Internet celebrity economy" is not reasonably taxed, which is easy to cause the mentality of the society to be eager for quick success and quick profit, and it is also not conducive to the balanced development of the society. However, it is difficult to determine the object of taxation, the amount of taxation is difficult to determine, and the detailed rules of taxation need to be continuously improved and improved, which are also difficult problems in the taxation of the "Internet celebrity economy".

3) The "influencer economy" is susceptible to manipulation by big capital.

The profit-seeking nature of capital is a good explanation for part of the rapid development of the "influencer economy". Investors are optimistic about the development prospects of the "Internet celebrity economy", inject capital into the "Internet celebrity economy" industry, build Internet celebrity incubators, and package and cultivate Internet celebrities, the purpose of which is to create greater benefits for Internet celebrities after they have gathered a certain degree of popularity and influence. Due to the lack of their own funds in the early stage of most "Internet celebrities".

It is necessary to use the power of big capital to achieve the growth of "Internet celebrities", so investors will be manipulated by capital. At the same time, Internet celebrity incubators will also cause a large number of homogenization.

The phenomenon of "Internet celebrity" has caused relatively serious competition in the "Internet celebrity economy".

Pros: High fan loyalty and a strong repeat purchase rate. Disadvantages: Selling fake and shoddy products, young people think that they can reach the peak of life by becoming an Internet celebrity.

Most of the customers of influencer e-commerce are their fans, and the probability of these fans converting into customers is much greater than that of strangers. Moreover, the loyalty of fans is high, and the repeat purchase rate far exceeds that of other stores. The product is highly targeted:

Because the customers of online celebrity e-commerce are fans, their stores can quickly capture the needs of fans through fan feedback.

The bad thing is that the public only sees the glamorous side of Internet celebrities, and even many students think that even if they don't have to study seriously, they don't have to worry about the garage career in the future.

Development: Internet celebrities are deeply rooted in the soil of the ** platform, and they can develop better in the future. Director Jin Ke introduced, the platform will also provide a series of support and help to Internet celebrity stores, among them, the relevant products that are specifically matched with Internet celebrity stores are under development, in addition, the platform will also let more people know about Internet celebrity stores through ifashion channels, star stores, **talent and other products.

**The platform will also take the lead in organizing negotiations between Internet celebrity stores and "Made in China" manufacturers to achieve the purpose of joining forces and realizing the Internet celebrity economy.

Further docking with the real economy.

1. The traditional business model has encountered a bottleneck

In the context of the basic disappearance of the demographic dividend, self-built platforms and third-party platforms are facing the problem of a sharp increase in traffic costs, and the initial cost of e-commerce is a few cents a person, and now it is 150 yuan per person, and the cost of financial product traffic is dozens of times higher. The entire first-class ecology has begun to take the offline model, and the "new retail" proposed by Ma Yun actually wants to cut into the offline in this context, so that the offline and online can be connected, and the problem of online traffic cost acquisition will be reduced.

2. The conversion rate of traffic introduction is not necessarily high

The conversion rate depends on whether the traffic is accurate and whether it can meet the needs of consumers. It is a fact that Chinese are "spoiled", after decades of China's Internet development model, especially online e-commerce play, so that many users have inertial thinking "discount", "full reduction" and many other incentive behaviors have become the norm, discounts have become the first, user needs have become second, making traffic more and more inaccurate.

Centralization" has been gradually abandoned,**Last year, the strategic content was adjusted, based on the content and Internet celebrity ecology to create a "new**", **Toutiao, Weitao dynamics, **second floor, **live broadcast and other modules concentrated efforts, Tmall** completely revised into an information flow model. It can be seen that traffic accuracy and content have become a lifesaver for traditional business models to break through the bottleneck.

3. The awakening of the self-consciousness of the new generation

The post-90s generation happens to be the "millennial generation". The characteristics of this group of people are: the generation of material abundance, I think, therefore I am; Online games, instant feedback, I want it immediately; Internationalization is in line with internationalization.

Post-90s fans will take the initiative to screen information that is in line with their values, and they are willing to push their Internet celebrities to the altar. Millennials are well-versed in the rules of the internet and have thousands of friends, but they are burdened with a heavy economy, cannot afford to buy a house, and cannot live a mainstream life. Focus on the virtual world.

Loves to explore, has innovative ideas, and can create countless rich and interesting content. Find similar groups of people to gather together to form independent and decentralized centers, each of which can create unlimited business value.

"Two-dimensional groups" is a good example.

The generation of Internet celebrities is not spontaneous, but the result of the comprehensive effect of the community of interests such as Internet celebrities, Internet promoters, traditional ** and the psychological needs of the audience in the online media environment.

When you have a certain amount of follower traffic, the benefits for you are in several ways

When you have a certain number of followers, you will be known to the public! Be known by everyone around you! You become an internet celebrity, a famous person, a prestigious person. It is a benchmark for others to create fans Internet celebrities

When you have a certain number of fans, the platform official will find you and take the initiative to sign a contract with you. You can get the salary of the platform, as well as the commission of the platform

When you have a certain number of followers, major Internet celebrity anchors will look for you to cooperate with you.

When you become famous, you will have more and more friends around you. You'll get to know a lot of streamers on the platform, improve your network, and socialize meaningfully. You'll get to know more people, more friends

When you become an influencer and have enough followers. Many merchants will find you and want to work with you. Help him monetize the product through your fan traffic by hanging what he wants to sell in ****, so as to help him monetize the product through your fan traffic.

So as to earn the difference between the things sold in cooperation with the merchant

When you become famous, you start a live broadcast and have a large number of popularity, have a large number of your loyal fans, and swipe the gift list for you, and then your gift can be converted into cash withdrawal. This way you will make more money. I have improved the quality of my life and no longer let myself worry about money.

When you have a lot of fans, each of your works will be pushed to you by the platform, and almost every one of your works will be popular. In this way, your fans will grow more and more, and the work will get better and better. So that you have more and more fans, and your loyal fans will also increase.

So what are the disadvantages of becoming famous?

When you become famous, you pay a lot of attention to your image. The image shown in front of ** is completely different from yourself in life, and you always "disguise" yourself in front of **! Caring too much about your own image.

When you become famous, you will be sought after by fans, and maybe those loyal fans will come to you. It brings you some troubles in life. Disrupting the rhythm of your life. has had an impact on your private life.

When you have a certain number of fans, many people who don't like you, commonly known as "black fans", will make all kinds of negative comments on you, commonly known as "trolls" will cause you negative emotions.

If you don't know much about the Internet, work with low-quality merchants to sell their products. Once they sell their products, if something goes wrong with the products of inferior merchants, they will also bring you a lot of negative reviews and evaluations.

It has brought us a lot of benefits, which can make the society more prosperous, and then it can also promote the progress of the society, it can be a lot more convenient, people can bring business opportunities to people, it can also promote economic development, it can promote the progress of human beings, it can make the society become more intelligent, and it can make people pay more attention to some implementation hotspots, the disadvantage is that it is likely to cause these Internet celebrities to occupy public resources, and then it is also likely to affect people's living habits, and it may also affect people's normal work. It will affect the shape of society.

In this way, people's daily life can become more colorful, and then you can also understand the popular elements of the Internet, and you can release stress by watching live broadcasts; However, it is very likely to affect people's attention and concentration, may affect the normal social order, and may transmit bad thoughts to teenagers.