What do you think about the influencer phenomenon? Why is the influencer phenomenon so common? What

The phenomenon of Internet celebrities is a very common thing in today's society, and there is nothing surprising about it. Everyone performs on the Internet, that is, because everyone loves this thing, so they can do this thing, which is a normal social phenomenon.

As a derivative of the continuous progress of Internet technology, if Internet celebrity is only a consumer culture product with the basic goal of winning the attention of the public, it will inevitably have problems such as poor quality, poor living environment and imperfect mechanism.

Today's group of Internet celebrities have no technical content, and the audience hardly gets any output, you can say that he is down-to-earth, and I can also say that he is difficult to get into the elegant hall. The wide audience of the web gives everyone a chance, but it is also destined that the average quality is never too high. According to statistics, the Internet celebrity economy has exceeded 10 trillion yuan, taking Li Jiaqi as an example, fans continue to follow Internet celebrities to buy lipstick.

There are several deep-seated reasons for the rise of the Internet celebrity economy:

First of all, by transforming into an Internet celebrity, you can not only make money, but also earn fame. Although they have some strengths, such as being good-looking, singing, dancing, and acrobatics, these skills are basically hidden, and most people are overwhelmed by life, such as marriage, family, children, mother-in-law, survival, etc., and their skills have nowhere to play. And through the live broadcast, you can bring out these hidden parts of yourself, and for ordinary people, as long as others are a little better than yourself, they will feel very powerful, and the ** of the reward itself is not high, it may only be one or two yuan, or more than dozens of yuan or hundreds of yuan, this money is not much, and with the encouragement of the anchor or the live audience, it is inevitable that they will join the reward army.

Correspondingly, the anchor can make money through live broadcasting, and as for earning more and earning less, it depends on the ability and luck of each anchor. In the early days, there were not so many anchors, so there were more opportunities to "share the cake", and now although there are more anchors, the anchors themselves are also growing and gradually learning some survival skills.

To put it in layman's terms, they all want to make money, but the money is not so easy to earn. At this time, there will be a kind of opportunistic mentality.

1) The quality of "Internet celebrities" is uneven, and the supervision of online social platforms is not good.

In order to win the attention of more netizens and gain a larger number of fans, it is inevitable that some "Internet celebrities" will post on social platforms such as online live broadcasts, self-harm, excessive spoofs and other phenomena that violate the mainstream values of society, which will have an impact on the worldview and outlook on life of some netizens.

There is a certain degree of distortion in values, and strict regulation should be carried out.

2) "Internet celebrity economy."

relevant laws and regulations.

As well as some behaviors that do not conform to advertising norms, the restrictions and punishment measures of relevant laws and regulations are not perfect, which may give some people with ill intentions the opportunity to do something that is not in line with the common values of society, thus causing a bad impact on society.

At the same time, there are also unsound and imperfect taxation policies on the "Internet celebrity economy" industry, and the rapid and huge income brought by the "Internet celebrity economy" is not reasonably taxed, which is easy to cause the mentality of the society to be eager for quick success and quick profit, and it is also not conducive to the balanced development of the society. However, it is difficult to determine the object of taxation, the amount of taxation is difficult to determine, and the detailed rules of taxation need to be continuously improved and improved, which are also difficult problems in the taxation of the "Internet celebrity economy".

3) The "influencer economy" is susceptible to manipulation by big capital.

The profit-seeking nature of capital is a good explanation for part of the rapid development of the "influencer economy". Investors are optimistic about the development prospects of the "Internet celebrity economy", inject capital into the "Internet celebrity economy" industry, build Internet celebrity incubators, and package and cultivate Internet celebrities, the purpose of which is to create greater benefits for Internet celebrities after they have gathered a certain degree of popularity and influence. Due to the lack of their own funds in the early stage of most "Internet celebrities".

It is necessary to use the power of big capital to achieve the growth of "Internet celebrities", so investors will be manipulated by capital. At the same time, Internet celebrity incubators will also cause a large number of homogenization.

The phenomenon of "Internet celebrity" has caused relatively serious competition in the "Internet celebrity economy".

The pros and cons of the Internet celebrity phenomenon: First of all, let's talk about the advantages: it can make many people like him, many people in the country and the world know him, and many people will give her gifts in his live broadcast room, earning tens of thousands of yuan every month.

But there are also many disadvantages: for example, when someone is too popular, there are many fans or other people who are jealous of him. Then there will be keyboard warriors, and there will be black fans scolding him or accusing him, which will lead to the collapse of the Internet celebrity's personal mentality.

The pros and cons of the Internet celebrity phenomenon are that the advantage is that the live broadcast drives the economy, while the disadvantage is that it distorts the values of young people.