How to analyze the promotion data, how to write the data analysis report of the promotion

1. Do keyword statistics, you can analyze which keywords have a good conversion rate, which keywords have high consumption, which keywords generate more inquiries, etc., according to these data, you can expand keywords, specify the next optimization and bidding promotion plan, and use it together with background search keywords when analyzing keywords, so that you can clearly understand how users often search for keywords, and understand how our users search for the information they want;

2. According to the URL path statistics of the corresponding keywords, you can count the conversion, and know which page is not enough to meet the needs of consumers or the keyword has a low correlation with the landing page;

Clause. 2. Analyze the display rate of the bidding account.

1. High display and low clicks, indicating that the creativity is not enough, not attractive enough, can not attract customers to click, in view of this situation, the first thing is to optimize the creativity, add special characters, increase the text that can attract customers, so as to improve the relevant clicks;

2. High display and high clicks, indicating that the creativity is well written, has marketing power, can attract users, and the ranking is stable, so that netizens have more opportunities to see advertising information, so the click is also high, in this case, the most important thing is to pay attention to the later conversion, pay attention to the relevance and marketing power of the landing page;

3. Show low and high clicks, indicating that the click-through rate of the account will be relatively high, creative and marketable, and able to catch the user's eyeballs.

Clause. 3. Analysis of consumption questions about the bidding account.

1. High display of high consumption, indicating that the bidding ratio of the bidding account is high, the keyword rankings are high, the output ratio is low, and it is necessary to count the whereabouts of consumption.

2. High display and low consumption, which shows that the optimization is very in place, in this case, it is constantly optimized and stabilized, and pay attention to the fluctuations of consumption and display data;

3. Low performance and high consumption, this is the problem we are currently facing, there are many factors affecting low performance and high consumption, in view of this situation, reduce consumption while constantly adjusting the account and increasing keywords, optimizing the quality and stabilizing the quality;

Clause. 4. Consumption and conversion analysis of bidding accounts.

1. In the case of high consumption and low conversion, it is necessary to optimize the creative and keyword bidding, improve the quality of keywords and accounts, improve the marketing power of the landing page, and the speech ability of customer service personnel to improve the conversion rate of inquiries;

2. High consumption and high consulting conversion, improve the quality of creativity, expand the conversion rate of high-conversion category keywords, so as to reduce consumption, reduce high-consumption and low-conversion keywords, so as to achieve the purpose of optimizing the account;

3. Analysis of low consumption and low conversion, which shows that there are problems in all aspects, and it is necessary to optimize the structure of landing pages and bidding accounts, control the ranking consumption of competitive keywords, control the time period of advertising, and avoid the peak period of fierce competition;

To do the promotion of competitive training and wide price, the following data should generally be analyzed:

1. The consumption data of account keywords can be exported directly from the background data report, and you can see and analyze the display, clicks, click-through rate, consumption, ranking and other data of the keywords of the preparation keyword; Brightened.

2. Click on the consultation data of visitors, how many visitors enter the consultation page, how many effective consultations, what is the consultation rate, and how much is the cost of consulting, all of which need to be understood;

3. The conversion data of visitors, such as registration, order or conversion, can be monitored by adding ** on the conversion page, and then view these conversion effects through statistical tools such as statistics, webmaster tools or GA;

4. Finally, by combining these consumption data, consulting data, and conversion data, you can understand the delivery effect of all keywords in the auction, and then adjust according to these data.

Promotional effectiveness analysis methodology.

1. The number of keywords is too small, and words need to be added.

What should I do if the promotion effect is poor? What are the solutions?

5,**The opening speed needs to be checked in time.

6. Relevance of landing pages and creativity and key words.

8,** user experience and page cloth staring game.

9. Analysis of the promotion of market competition and hand.