Why are there more and more influencers? Why do many people want to become influencers?

Today's cultural spheres, especially popular ones, are no longer pure. Film, television, literature, **, traditional arts, no matter how wonderful the programs in these fields are, can not be like the "predecessors" ten or twenty years ago, almost into the collective memory of all Chinese, and the Internet celebrities created by civilian carnivals are regarded by many as "a noisy bubble". This is due to the pluralistic times, and it cannot be reversed by human beings.

In this flowery landscape, some people are frustrated by slander and quarrels, while others are at ease because they have countless free choices. So, what is the difference between influencers and traditional celebrities, in the final analysis, it is only the platform on which they became famous. There are three generations of influencers:

1. Internet celebrities in the age of words; 2. Internet celebrities in the ** era; 3. Internet celebrities in the broadband era. <>

Personally, I think that just like Freud's "The Interpretation of Dreams" was first proposed, many things have to be considered in combination with the life experiences of the parties, and it is not convincing to say that it is not convincing to generalize. In a list of e-commerce celebrities in terms of commercial value, "national husband" Wang Sicong's rumored girlfriend "Sydney Cherie" ranked seventh. Because of the scandal with Wang Sicong, Sydney once became the target of netizens' complaints.

However, many people ignore her other identity - e-commerce celebrity. On the day of Double 11 last year, the turnover of Sydney's ** store reached 10 million, and it was previously reported that its personal annual income was nearly 200 million yuan. It's nothing new to invite influencers to attend brand launches.

Previously, in addition to inviting Angelababy, Maybelline's new product launch conference also invited 50 Internet celebrities to attend. Influencers get paid for advertising for brands through live broadcasts of the press conference, and brands rely on the popularity and influence of influencers to achieve publicity effects. There are not many Internet celebrities who really make money through a craft rather than their appearance, and the craftsmanship of this kind of Internet celebrity itself is the core of its capture of fans, so through the hand.

If you want to ask why, the reason is that the Internet at this time has more flavor of the era of reading pictures. Internet celebrities in the broadband eraWhen the Internet is getting wider and wider, and entering the broadband era, the popularity of Internet songs is also a significant feature of the arrival of Internet celebrities in the broadband era. This type of Internet celebrity mainly relies on his artistic talent to gain the popularity of the majority of netizens.

Most of them are from the grassroots, generally not born in a professional class, and have not received so-called "formal" training, often relying on their extraordinary talents and self-learning <> dominated by interests

As a result, they have formed their own unique style or technique in a certain field of art. They attract popularity by passing on their works to individuals** or some more influential professions**, and because they have unique tastes that are different from the mainstream in art, they can gradually accumulate good popularity, so as to have a fixed fan base.

According to online information, the earliest Internet celebrities were in the 56K era of the Internet or even earlier, which belonged to the era of text agitation, and the common feature of cultivating that generation of Internet celebrities was to settle down and become popular with words. When the Internet has entered the era of high-speed, the celebrities at this time began to be as colorful as fashion magazines. Internet celebrities are carefully planned, they often have a team behind them, after careful planning, generally choose to deliberately highlight themselves through certain actions on an occasion with high public attention, leaving a deep impression on the public, and then will organize a large number of manpower and material <>

to promote it, post and discuss it on various popular forums across the country, creating a very hot illusion and attracting more attention from netizens. Because this type of people is carefully planned in advance, the timing is right, and a lot of hype is followed by the launch, so they usually have a higher chance of becoming famous, while the second type of people may be overwhelmed by the overwhelming information on the Internet or sink into the sea due to the strangeness of netizens, and the success rate is low.

Because the influencer economy brought by influencers is very huge.

The Internet celebrity economy is a process in which a young and beautiful fashionista is the image representative, dominated by the taste and vision of the celebrity, the selection and visual promotion, the gathering of popularity on social **, and the targeted marketing relying on a huge fan base, so as to convert fans into purchasing power.

The cost of promoting the ** store of Internet celebrities is very low. After all, Internet celebrities who rely on social platforms naturally promote the main place on their own self-promotion, which saves a lot of publicity costs.

Since the fan loyalty of influencers is very high, the customers of the influencer store also have the same high loyalty. Many fans will pay attention to her precisely because they see the fashion eyes of Internet celebrities, so the products recommended by Internet celebrities will naturally be loved by fans. Finally, influencers have more feedback from their fans than traditional merchants, so the products can be adjusted in time for better sales.

Why does everyone want to be an influencer? People are not poor, how can they be Internet celebrities?

Now many people want to become Internet celebrities, that is because after becoming an Internet celebrity, they can be very famous, they will also be very rich, many people will be sought after, they no longer have to worry about having no money to spend in the future, and becoming an Internet celebrity will also bring themselves fame and reputation.

Nowadays, many people want to become Internet celebrities, because they feel that it is a thing that does not require too much effort, and they feel that this is a shortcut to success, in fact, I think this is not the right idea, and people who become Internet celebrities also need to have very high requirements for their own conditions.

Because now Internet celebrities are very profitable, such as as a large number of fans, an advertisement, can earn hundreds of thousands, millions, so more people want to make money through this method, and being an Internet celebrity is not tired, just need to sell cute, play games.

First of all, psychologically, after becoming an Internet celebrity, you can get a lot of attention, and then you can satisfy some of your vanity and the like. And then the second is that the network is particularly developed, and you can make money by being an Internet celebrity and launching some of your own products. There is also the possibility that you really want to share your life.

Because Internet celebrities are a very lucrative industry, and the threshold is generally very low. And the ** rate of Internet celebrities is very high, which is very in line with the psychology of people who want to be famous, plus Internet celebrities can also accept endorsements or advertisements, which is much higher than the income of ordinary occupations, so many people want to become Internet celebrities.

Internet celebrities can not only let more people see that you can also have a lot of fans, the most important thing is that some Internet celebrities can rely on their talents to make money and win the gifts of fans, most people will feel that Internet celebrities come to money quickly and easily, and there are many platforms, and the restrictions are not big, so there are many people who want to become Internet celebrities.

Because in this era, it is relatively much easier to become an Internet celebrity than before, because now the information technology is developed and the speed of communication is fast. Becoming an influencer can gain a lot of followers, so that you can expand into other markets, such as buying clothes or doing live broadcasts, the cost is very low, and the income is more, so there are many people who want to become Internet celebrities.

Here are a few reasons:

2. There is a lot of money. Some fans of the live broadcast will give you tips, and you will be able to get money. When your fans reach a certain height, it means that you are an Internet celebrity, and many people begin to understand you and know you.

That's when the advertising agency will find you and ask you to shoot an advertisement. You can get advertising fees, which vary according to your fame**, but generally the advertising costs are very high.

With these three benefits, who wouldn't want to be an influencer? Especially the second benefit, who doesn't want to have wealth, Internet celebrities can make you rich overnight. It's just that you have to have some skills to become an influencer, and it's not something you can become if you want to be.

Because everyone thinks that being an Internet celebrity is the fastest shortcut to fame and fortune.

With the development of the Internet and the rapid dissemination of information, some people with flexible minds use the platform of the Internet to hype themselves up, quickly become popular and become Internet celebrities.

When people become famous and worth high, it is easy to do business or other things, make money quickly, and gain fame and fortune.

Compared with traditional celebrities, Internet celebrities become famous faster, while traditional celebrities become famous more slowly. Internet celebrities can become popular in a year by using the Internet, while traditional celebrities may have to struggle for a lifetime to become famous.

Fame and fortune are closely linked, ancient and modern are the same, all walks of life in ancient times have time-honored brands, time-honored brands, honest work, the name of the world, so the wealth is rolling. Nowadays, Internet celebrities also gain fame and fortune, but the way to fame and profit is different.

Because they think they can be famous and make money quickly, they are scrambling to become Internet celebrities.

I think it's easy to make money, and I have an income as long as I sing and dance.

Because they think the money comes quickly, they don't have any scruples to be Internet celebrities.

Because I feel that being an Internet celebrity does less, but the money comes quickly.

Because being an Internet celebrity is really profitable, as long as you sit there and broadcast live, you can easily make money.

Because they all want to make money, being an Internet celebrity comes to make money quickly and makes a lot of money.

Internet celebrities give people a glamorous feeling, make a lot of money, and live an enviable life.

Being an influencer can be famous and make more money than going to work.

Because these people can not only pass the boring time by being an Internet celebrity, but also make money.

Because the money comes quickly, it looks easy, but it's still a matter of laziness.

1. The environment is like this, and no work will be started during the epidemic, setting off a wave of live broadcast boom.

2. Star effect, fast money, simple and rude.

With the rapid development of the times, there have been batches of Internet celebrities on the Internet, they rely on data and traffic to make money, a live broadcast can earn hundreds of thousands of dollars a month, most Internet celebrities need to do just to promote products in the live broadcast room, or shoot some interesting short ** to attract fans, which is much easier and simpler than other jobs, so it has attracted many people to enter this industry.

In today's society, many people lack social communication in their daily lives, and due to various reasons, they cannot integrate well into society and communicate with others. This kind of person may not be able to find an idol that can resonate with history or present, so the grinding group will often fix to follow and support some Internet celebrities in a specific online community. These influencers not only play the role of entertainment, but also play the role of companion for these such lonely viewers, which is one of the reasons why live streaming has become increasingly popular over the years.

2.An illusory sense of companionship:

**Female anchors** or live streaming is a way to satisfy psychological needs immediately. The female anchor may have acted as a temporary companion through her performance or communication, satisfying the audience's needs emotionally.

3.Self-enrichment:

The audience will also feel self-satisfied when watching the female anchor perform. Their large number of tips may also be to get more ** in the female anchor's show, get more responses in the show, and improve their social status. This brings some viewers the pleasure of feeling "noticed", or even a fleeting sense of glory.

The audience hopes to show their sense of existence and interact with the performance of the female anchor to achieve the purpose of self-enrichment.