How to promote JuneYao milk, JuneYao milk advertising words

Landlord morning, the following is my research and marketing plan for Bright Milk, I hope it will be helpful to you. After an afternoon of observation at Walmart and my own buying habits. The factors that affect people to buy milk are mainly the quality, packaging, brand, taste, etc. of milk.

However, after last year's "Sanlu milk powder" incident, consumers' trust in well-known brands has been greatly reduced, and the impact on consumers has also decreased, and consumers are increasingly concerned about the source area and quality of milk.

Older and younger parents generally prefer to buy plain milk. But there are not many elderly people who come to the supermarket to buy milk, probably because they don't have a habit of drinking milk. The elderly are weak, and drinking more milk is good for their health.

However, there are also many elderly people who buy milk for their grandchildren. Younger women tend to prefer yogurt, and bright and good milk is very popular with them, I think it should be because they are beautifully packaged; Secondary school students are generally more likely to buy plain milk and yogurt, because students have a lot of homework before entering college and need to supplement with adequate nutrients; Children like colorful packaging and different flavors when buying milk, but there are very few children who come to the supermarket to buy milk, and most of them come to buy milk with their parents.

Fifth, the marketing plan.

a) Advertising strategy.

1. TV programs are what people will do every day, as for which TV station to choose, because Bright Milk is suitable for customers of no age, there is no targeted consumer group, so you don't have to think too much about which TV station to choose, mainly depending on which station has high ratings.

2. Entertainment programs and special programs have a great influence among teenagers and taxi drivers, and the listening rate is relatively high, so negotiate with the TV station and do some questions and answers about Bright Milk in the radio entertainment program, and the lucky listeners and award-winning listeners of the radio station can go to the club with valid certificates to receive the relevant prizes.

3. Car body advertising. Due to the fact that there are more bus routes in Hangzhou, the lines are longer, and the people who take them are also very common, in view of this feature, we believe that a certain amount of car body advertising on the bus will be able to get better results. This kind of mobile advertising of buses has a great impact on people's visual perception and can form a deep impression in the hearts of citizens.

Business promotion. We use bread to make **, and the ** of milk is 2 cents more expensive than the competition brand, and I think the effect will be very good. The reason is simple:

The bread sold on the market for 1 yuan is only 2 cents if it is directly imported from the manufacturer in large quantities. Consumers are clear that the market is **, the factory price and the retail price are so different, consumers do not understand, but also feel that it is very value-for-money. Moreover, many people have the habit of adding milk and bread for breakfast in the morning, and it doesn't matter if bread is delivered, milk is a little expensive.

We can achieve good results without spending a penny.

Chen Xingdi: When I think of you, JuneYao Milk (JuneYao Milk).

The boss has to guard against his own driver!

I saw it in Harbin a few days ago, there is only one kind of small bottle and a dozen of 4 like, I drank a large bottle when I was a child, and I miss it very much.

The boss, Wang Junyao, died young, and his business was also acquired.

Shanghai seems to be able to buy it, not only Junyao, but Jianlibao doesn't seem to be able to buy it.

It is sold in Shenzhen, and now it is also available in Guangzhou.

Is it acquired.

Then the brand was changed.

Hello, I would like to introduce you to yogurt with brown sugar for a month to lose weight A cup of yogurt 2 grams of red pond stir well, drink before or after meals, two to three times a day, it works very well. Yogurt can allow the moving stomach and intestines to rest and adjust the intestinal environment. After cutting off the imperial food, the fat is more tolerant and easy to burn, in order to avoid the feeling of excessive stomach acid.

This method is seen in the magazine, the best thing is that this thing does not have diarrhea after drinking, and it is also very beneficial to drink more yogurt, which is written on the morning yogurt with bamboo salt, at noon yogurt with red pond, at night yogurt with skim milk powder, can be used together or choose one of them, I think it is easier to add red pond. Hongtang has a diuretic effect, and the good bacteria in yogurt can promote intestinal digestion and will not have any damage to the body. Three meals can be eaten normally, and some people have successfully lost 24 pounds, but the specific value still depends on personal physique and persistence.

Eating more fruits can still be effective. It's much better than eating Hui Xiao ** products in the hall, insisting on skipping rope and turning hula hoops every day to eat, don't eat full, eat 7 full, you can drink more tea and eat more fruits, not only **, but also**good**Hope**Success, come on! Running every morning, it is best to walk to and from work, or go to the gym treadmill, do aerobics, or ride a spinning bike.

Wang Junyao died of bowel cancer.

Wang Junyao (September 15, 1966-November 7, 2004), male, born in Dayu Town, Cangnan County, Wenzhou City, Zhejiang Province, is an entrepreneur. He founded Wenzhou JuneYao Dairy Company and won the honorary title of "Top Ten Outstanding Young Persons of the 11th Shanghai". On November 7, 2004, Wang Junyao died of intestinal cancer due to overwork at the age of 38.

Born in Wenzhou in 1967.

He dropped out of school in 1983 to start a business.

In July 1991, the first private charter flight route between Wenzhou and Changsha was opened.

In August 1992, Wenzhou Tianlong Charter Flight, the first private charter company in China, was established.

In June 1994, under the inspiration of "strengthening a nation with a glass of milk", Wenzhou JuneYao Dairy Company was founded, and JuneYao Dairy began to take off.

In May 1995, Wenzhou JuneYao Group was established, and the group business pattern was formed.

In February 1998, Wenzhou JuneYao Hotel was completed and put into operation, and the group began to diversify its industry.

In October 1998, it sold the right to operate 100 Wenzhou taxis for 680,000 yuan.

In December 1999, JuneYao Group moved its headquarters to Shanghai. In Pudong, 200 acres of land was acquired, the headquarters of JuneYao Group was built, and in March 2002, it became the first private enterprise in China to invest in the main business of national civil aviation with 18% of the shares. In October 2002, it acquired Shanghai "Jinhui Building" in Zhaojiabang Road, Shanghai, and named it "Shanghai JuneYao International Plaza", becoming the first Grade A business building named after a private enterprise in Shanghai. Immediately afterwards, it acquired Wuxi Commercial Group.

In March 2003, Wang Junyao was elected as a member of the 10th National Committee of the Chinese People's Political Consultative Conference.

In November 2004, Wang Junyao suffered from intestinal cancer due to overwork and died young at the age of 38.

Wang Junyao, he died of rectal cancer.

Jacky Cheung - "When I Think of You".

Every year, every month, every night.

No, you're always missing something.

Facing the challenges ahead.

I'm like a broken arrow.

There is no tomorrow if you are powerless to rush forward.

But when I think of you.

There is infinite courage.

Close your eyes and take a breath.

Then step out of the new meaning.

Even if the earth moves and the mountains move.

As long as you are in your heart.

This life is full of miracles.

Love is the driving force of everything.

How much wind and how many clouds.

How much rain dodged through.

We must meet again.

Hollowed out the heart, exhausted the strength.

but lost to Providence.

Plunged into darkness.

In solitude. No matter how hard you try it thousands of times.

Dream it is in **.

Hollowed out the heart, exhausted the strength.

In the end, I lost myself.

Just think of you.

There is infinite courage.

Close your eyes and take a breath.

Then step out of the new meaning.

Even if the earth moves and the mountains move.

As long as you are in your heart.

This life is full of miracles.

Love is the driving force of everything.

With love, everything can be.