How to build a personal brand, how to build your own personal brand.

Extraction code: Q811 community operation practical training camp, play the community economy together, and make money while building a personal brand. Most people are most concerned about the three major issues of "community operation" are "attracting new users, retention, and conversion".

Community operation practical course, this set of courses has a total of 7 lessons, the course from shallow to ascending, from the basic to the system to explain the actual combat of community operation, while building a personal brand while making money tutorials, whether you are a novice or have a certain foundation, you can improve your WeChat community operation ability by learning this course.

Course Catalog: To play community operations, you need to be proficient in superuser thinking.

Let knowledge products become your anchor for maintaining community stickiness.

Jump out of the game, focus on delivering value, and let newcomers become fans.

The fundamental purpose of any company to do word-of-mouth marketing is to let more users be interested in the company, and to enhance the brand image, promote sales, enhance customer relationships, and reduce customer service costs by accessing the company's content and using the company's services. Word-of-mouth marketing does have a big advantage over traditional publicity. So, how can you do word-of-mouth marketing well?

1. Do a good job in products and services: excellent products and services are the cornerstone of word-of-mouth, when products and services exceed customer expectations, it will produce a good reputation; When products and services do not meet customer expectations, bad reputation is created.

2. Give customers unexpected surprises: In the case of good products and services, give customers unexpected surprises and generate stories with customers.

3. Be good at using the Internet: The speed of communication and information flow of the Internet are obvious to all, which can make word-of-mouth information spread faster and cover a wider range of potential consumers.

The tangible monument can be widely advertised, but what is really precious is the reputation of the people. Word-of-mouth marketing is an older form of advertising, and today's consumers trust third parties more than brands. Delivering the right message to influencers is a new way of marketing.

In the Internet era, people's communication and contact are more extensive, and a good reputation can accelerate the sales and profitability of enterprises. Think about it, do we often buy a certain product because we hear recommendations from people around us? Word-of-mouth marketing is the trend of enterprise development and is very important for enterprises.

Specifically, it can be from the following aspects:

Know, post it, forum, Tianya Q&A, Zhihu, Sina blog, Weibo and so on. This is a small piece of work that needs to be done for a long time, and it is recommended to find a professional team to operate.

Next, you can start from the search engine to operate the relevant product keywords, this can be operated from two aspects, the first open or 360 and other search engine bidders, the bidder on the word is relatively fast, the amount is also large, the only disadvantage is that the click billing, there will be a lot of peers or advertising companies click on your ads, resulting in unnecessary waste. The second is to use the keyword promotion system to operate, so that you can also achieve a large number of keywords, the advantage is that the word is fast, cheap. The downside is that you're at the bottom of the auction.

The combination of the two will be more effective.

Q&A marketing promotion: It is to ask questions from the perspective of users, and the content of these questions is what users want to know when searching. To put it simply, to help customers answer questions from the perspective of users through a third-party platform, and at the same time to attach their own brand and product information is Q&A promotion.

Common Q&A platforms include Know, Sina Aiwen, Zhihu, 360, Sogou Ask, etc., all of which have higher weight, and Q&A promotion has better rankings, higher rates, and a stronger sense of trust for users.

1. The planning of personal brand should be clearly positioned.

2. Write personal profile and experience.

The above is the basic method of personal branding.

Let's talk about the brand first, the brand is the public's perception of a thing, and the value of the brand lies in the distinction and premium. So back to the topic of personal branding, there are some labels that are unique to a person, and the outside world has a positive attitude towards this label. Once an individual's brand is formed, it will definitely bring great commercial value.

With the popularization of the Internet, especially the mobile Internet, the entire Internet world has begun to show a trend of fragmentation. It also gives everyone the opportunity and channel to express themselves. The threshold for building a personal brand has also been lowered.

If you want to build your own personal brand in this era, as far as my personal experience and understanding are concerned, I suggest thinking and acting from the direction of personality, routine, drainage, and channel. The first is to set up a persona, determine your own industry and track, this is the first step, and then think of a character setting for yourself, generally an expert and opinion leader in this industry. This means that you can have your own thoughts and cognitions about this pure field of repentance, and you can give your own opinions.

Secondly, you need some routines to win the attention of some people, for example, if you look very good, you will show your beauty in various ways, or teach others how to look good through makeup, dressing, etc., so that naturally someone will pay attention to you. Or if you want to be a KOL in the technology circle, you can deliberately pursue some manufacturers, so as to gain the favor of the other party, or to discover and expose the unsightly side of some companies, so as to get a righteous image, and his competitors may pay attention to you at this time.

Finally, let's talk about drainage and channels, which belong to the operational level, the core is still in their own implementation, insist on outputting their own works in their own fields, text, **, audio, and then go to distribute them on some self-leading platforms, such as Weibo, WeChat, Toutiao and other self-leading platforms.