How to build a personal brand in the workplace

Honesty is the key, tolerant and easy-going.

As ordinary people, how can we build our personal brand, enhance our personal charm, and how to better promote and raise salaries and succeed in our careers?

In the workplace, we must adjust our mentality, and then we should also improve our work ability and work efficiency, and then we should also have our own characteristics, have a sense of innovation, exercise our courage, and then we should also expand our contacts in the workplace, so as to create a personal brand.

Recommend the brand to the colleagues around you, recommend the brand to the customer, recommend the brand to the boss of the company, maintain your independence and autonomy, have a good relationship with the colleagues around you, and don't gossip behind the backs of others.

You must have your own ideas, your own persistence, and your own business value, so that you can better build your personal brand and retain your own advantages in the workplace.

Personal branding is not only applicable to the Internet, but also in the workplace, we should also deliberately create personal IP. Because that's the only way you can get more opportunities and resources. For example, when someone else can be the first to think of you, then your IP has been established.

So what should be done?

One: Find your strengths.

We should deliberately pay attention to what we can do simply and easily and better than others, then this is likely to be our value output point. Then it is usually in line with the fact that no one has me, and no one has me.

For example, there is a female colleague in our company, her advantage is that she is taller, has a better figure, and has a good voice, which is especially suitable for being a host. Therefore, on many occasions, when some companies need to host, or when some products need to do activities, they will invite him to be the host, so in this case, not only others remember her business value, but also bring extra income to herself.

Two: to emerge.

Because only by deliberately looking for such an opportunity and letting others know that we have such talents, then in the process of doing things non-stop, our IP will be naturally established. In the workplace, your positioning is to amplify your own value, increase the weight in vertical positions and fields, improve your competitiveness, establish an authority for everyone, and work hard. You are also a brand, and you have to remember that you represent not only your name, but also your abilities, your attitude, your resources, and your circle.

Three: Optimize learning and applying your skills.

First of all, you have to have a job skill or a work result, and you can PK more than 90% of people at the same level. For example, you are particularly good at making PPT, you are particularly diligent, or you have obtained a result that no one else can get. For example, if you have made a hit, your performance is the highest in the team, and you have managed a customer that others can't handle, so that your memory points have been formed.

When people talk about you or think of you, they think of this ability or the results you have obtained.

Finally, upgrade this ability and this result to a personal label for you, what is the highest rated label, reliable. There are two aspects of reliability, first, reliable character, your boss or company gives you a project of 110 million yuan, he can rest assured, he knows that you will not do things behind your back. The other is that the company or the boss gives you the toughest project or the worst team, and he knows you can handle it.

You can get the results he wants, he can rest assured, there is no doubt that not everyone in the workplace can form their own workplace IP, and some people even change their own unreliable labels. When you form a positive personal IP, you will have the opportunity to enter the stage of mixed circles.

In the market, if we want to build our own personal brand, we must make our brand have bright spots, highlight our own advantages, and make some useful packaging.

Build an impact first, first by someone using it, and then give feedback to yourself, preferably positively.

<> many people don't know what they can do, what they will do, and what value they have to others, which will make their workplace image very blurred. To build a personal brand, it's not our name that people remember, but the symbol that represents us. Because it doesn't matter who you are, what matters is what you are worth.

If you want to build a personal brand, you must deliberately find your own positioning and audience needs.

1. Be clear about your audience. Your targeting determines your audience, and you first need to be clear about who you want to influence. For example, if you are positioned as a nutrition expert, then your audience can be fitness enthusiasts, women, elderly people who are in good health, parents who are concerned about their children's development, etc.

2. Go to ** to find the audience. Only by reaching out to and entering the circle of the audience can you make your value known to more people. For example, fitness enthusiasts are in the gym, most of the women pay attention to ***** and Weibo, and most parents who are concerned about their children's growth are active in WeChat groups and forums.

3. How to label it. First of all, you have some achievements in your professional field to highlight your authority, such as your success stories, competition awards, works, certificates, etc., and then you must take the initiative to promote yourself, and take the initiative to help the audience solve the problems and troubles they encounter, so that others can leave an impression, word of mouth, word of mouth and connections are "troublesome" in this way.

4. Emphasize positive feedback. Whether it's positive or negative feedback, we need to accept it rationally, because it is the most direct voice from the outside world, and it is also a sign of the success of our personal label. Therefore, when we encounter negative feedback, or if there is no feedback at all, we must think about whether there is something that can be improved in the process.

And when you encounter positive feedback, actively expand the influence of feedback and strengthen your brand impression.

Building a personal brand is a long-term battle, and we must be patient and determined, which will be our most valuable intangible assets in the workplace.

We must formulate a strict work plan according to our own ability, and then we must form our own unique competitive advantage in the process of work, and we should also improve our work ability and work efficiency, do not take it lightly, improve the enthusiasm of work, and maintain enthusiasm and enthusiasm in the work. Handle interpersonal relationships well.

To improve their competitiveness, they should also be clear about their development goals, and then choose a job they like, do a good job in career planning, take the initiative to solve problems, improve their professional ability, improve their professional quality, and constantly realize their personal value and interpersonal skills.

In the workplace life, we must improve our work efficiency, work ability, encounter something we don't understand to ask in time, don't pretend to understand, don't gossip about others, don't stir up trouble, work down-to-earth every day, and help colleagues in need.

With the rapid development of mobile Internet and AI technology, all industries are changing rapidly, and many existing industries are shrinking or disappearing, which is the concern of many office workers. It's not a bad thing to have a sense of crisis, but being too anxious can be a big hindrance to life. The "troubled times" have not disappeared, there is a lot of creation.

Similarly, many new industries and new positions have emerged one after another for jobs that have undergone drastic changes. Among them, the new professional competitiveness brought about by the development of social networking services is also full of "personal branding".

Having a personal brand in your profession means that you are recognized in this industry and that your resources far exceed those of the average person. It's also important to note that you may quit or be fired, but your brand is never stripped of by something external. We should build a personal brand in both the past and the future.

The first thing to do to re-understand personal experience is to summarize your past experience, what you have done, and what abilities you have acquired. How can we know any more? Very simple.

Take out a blank piece of paper or open a file and list the major projects and important events that have been completed since you got involved in the work, such as promotions and salary increases.

Then think about a question. Is my career going according to my plan? Am I happy with this progress?

If we're not happy with our past experiences, we need to consider whether we should continue with our original plan or rechart our career path. Find your strongest. Everyone has their own characteristics, and some people's characteristics and careers are combined to form special strengths and even form a personal brand.

One of the most important things to do with your personal brand is to find what you do best. How to find it? It's also very simple.

Looking back on past life and work experience, is there anything that can be done better than most people? Or is it easy for you to do it when someone else is tired and does it well? This includes your strengths.

Strengthening the Strengths and Being the Highest Strengths Anyone with a personal brand has one thing in common. It is to make one's own advantage the "highest advantage". What can I do?

At least in the top 20% of the same type. If you read a lot and fast, you should read better than 80% of your readers. John F. Kennedy) Similarly, writing, speaking, drawing, communicating, and managing must exceed 80% of their own strengths.

First of all, you should make yourself a self-disciplined person, and you should also have your own way of doing things, and secondly, you should also have your own ideas and your own way of dressing, so that you can create your own personal brand.

Consolidate your professional knowledge and skills, find opportunities to showcase your abilities, build your network and business circle, master certain presentation skills, and spread your personal brand.

First of all, it is necessary to find a more unique idea and direction, and must improve their innovation ability, and must add some popular elements in real life, but also to increase publicity, and then to improve the quality of products.

If you want to build your own personal brand, you should not follow the crowd in the market, you should have your own ideas, and do not participate in small groups, and make more friends.

We can build our own personal brand in the workplace according to the way the product brand is built.

Build your own brand recognition.

There are so many people in the workplace, how can you make others remember you quickly and deeply? You need to build a personal image with a special one that stands out from the rest. Many people know that they want to build a personal brand, but few people will carefully consider the starting point of their image building.

Give your brand an effect.

What problems are you able to solve, and what is the efficiency and quality of the problem. This is the core of establishing a personal brand, because in the workplace, personal job functions are the most fundamental conditions for our existence in the enterprise, so when it comes to the job functions in charge, we must complete them carefully and conscientiously to establish a trustworthy personal image of work quality.

Brand user feedback.

In the process of brand building, the user's feelings and evaluations may sometimes be different from what they think, just like the product, the personal brand value is also established by the user's word-of-mouth. Therefore, we need to understand the gap between our actual brand influence and customer perception brand influence from the client.

Brand is a kind of cognition from users, we build a brand, in fact, is to establish other people's perception of us, just like celebrities buy people, as long as we have the awareness of establishing a personal brand and the corresponding behavioral adjustments, the establishment of personal brands has a good starting point.

As a professional, if you want to build a personal brand in the workplace, the first one is to have a clear portrait of yourself, such as whether you are introverted or extroverted in the workplace, whether you are professional or technical and some management talents, such as whether you specialize in sales or specialize in technology, these must have a specialization.

The rule of work survival in the 21st century is to build a personal brand. In this era of increasingly fierce competition, everyone needs to establish their own distinctive personality "personal brand" like those stars, so that everyone can truly recognize and fully recognize it, in order to have a sustainable career.

1. Amplify the advantages and give yourself a label

There is a "halo effect" in your work, that is, if one of your strengths is bright, you can illuminate more parts. An easy way to brand yourself is to open up your expertise, for example, at the company's annual meeting, you go up to dance a lively hip-hop dance or play a smooth piano, and those who have not heard of you immediately have a positive impression of you. Moreover, due to the increase in fame, colleagues will think that you are talented and will think of you first when there are relevant opportunities.

If you don't have a literary or artistic specialty, it's better to start with work skills.

2. Expand your influence and build your network

Run your circle well, choose a good communication channel, and do a good job in the fission communication of your personal brand. If you want to have a better network, you have to be your own cow. Otherwise, you are passively blending into other people's circles, and you don't have your own circle, and it is even more difficult to manage your own circle.

So, you are the magnetic field, and the bigger your magnetic field, the bigger your network will be. Also, if you already have a network, you must manage it well, and then infect it to other people to further spread your personal brand, so that your personal brand can be infinitely amplified.

3. Finding your own niche is very important so that you can better perform sustainable output.

That's the question I just talked about positioning. When we already know our position, what we are good at, and what our strengths are, what is the next question? It's what kind of knowledge product I should output.

For example, I may go to do a sharing, which has no income, but it can increase the perception of me and expand my personal influence, but it is not like a profit-based product that can receive money immediately if I do something.

4. Pay attention to details and be a reliable person

To do things, we must first understand what the leader's expectations are, and then create surprises on the basis of expectations. Now it's reliable to say that it's rotten: everything has an explanation, and everything has an echo.

The reason why this sentence is widely circulated is because everyone generally agrees. When you accept a job, you have to break it down into small tasks, and then report the progress in a timely manner so that the leader doesn't worry. If the previous ones are done well, the final result will not be too bad.