What is the difference between Tianxuan Media and Guangguang Media?

On April 23, 2007, Changsha Radio and Television Group (hereinafter referred to as "Changsha Radio and Television") and Tianyi Entertainment jointly funded the establishment of Hunan Changguang Tianxue Media. Tianzhi Media (Zhongguang Tianxue, Changguang Tianxue) is a state-owned content production and marketing company of Changsha Radio and Television Group, mainly engaged in the production, distribution and marketing of TV, Internet and mobile TV content in addition to news; the development of derivative value with self-produced content as the core; Planning, implementation and development of derivative value of large-scale commercial activities, entertainment activities and cultural exchange activities.

Founded in 1998, Enlight Media has become the largest private media and entertainment group in China after ten years of development. Guangguang Media is also one of the largest film and TV series companies in China.

As the largest TV program producer and distributor in China, Guangguang Media produces more than an hour of TV entertainment programs every day, including the famous "Entertainment Live", "** Billboard", "Best Live", etc.; It has the largest terrestrial program broadcasting network in China, and its television programs are broadcast on 620 television channels across the country, covering all regions of the country; At the same time, it cooperates in the operation of a national digital payment channel.

In terms of the nature of the company, Tianxuan is state-controlled, while Guangguang is a private listed company.

In terms of the company's business, both of them are mainly engaged in program production, large-scale event undertaking, etc. One of the major developments after the launch of the light was the distribution and production of films.

In terms of operation mode, both companies have signed contracts with various TV stations after program production, and they are both producers.

Natural selection mode. For the electric channel, the mechanism is the bone, the content is the heart, the talent is the blood, and the income generation is the pulse. Tianxuan Media not only provides program support or advertising**, but also hopes to create a pragmatic and effective operation mechanism through in-depth cooperation, and comprehensively improve the quality and performance of the channel through in-depth cooperation such as talents, programs, and advertising resource interaction.

Adhering to the principle of "resource sharing, complementary advantages, brand co-construction, and win-win cooperation", in accordance with the spirit of the documents of the Propaganda Department of the CPC Central Committee and the State Administration of Radio, Film and Television, and in accordance with the actual situation of local radio and television bureaus (stations), Tianxue Media mainly carries out cooperation business with TV stations at all levels through the following two ways.

The first is the overall cooperation: that is, the partner authorizes Tianxue Media to be responsible for the program production and advertising operation of the cooperation project through the separation of production and broadcasting and advertising. Tianzhi Media has set up a branch in the local area, incorporated channel programs and advertisements into the branch, and fully implemented the management and operation mode of performance appraisal and cost accounting of "separation of production and broadcasting".

On this basis, the two sides carry out in-depth interaction of programs, advertisements and human resources.

The second is program cooperation: according to the actual positioning of the cooperation project, Tianxuan Media provides the main evening time (more than 4 hours) programs to the cooperation project, and is responsible for the ratings. Increase your channel's brand influence and ad absorption by boosting viewership.