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Chevrolet is an American brand.
Brief introduction. Chevrolet's international brand lineage has been passed down for nearly a century. It is GM's best-selling brand in the world, with more than 100 million units sold since its first product was launched in 1912.
It has a market coverage of 70 countries and has set a record for selling a new car every 40 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the world's total car sales that year. As the most international and popular brand of General Motors, Chevrolet has strong technical and market resources.
Chevrolet's brand positioning is a popular and trustworthy international car brand, and the brand personality is: 1. Trustworthy 2. Smart and pragmatic 3. Friendly and friendly 4. Energetic.
History. In 1908, William, the founder of General Motors. During a trip around the world, William Durant found an interesting pattern on the wallpaper of a French hotel, which he thought could be used as a logo for the car, and the "gold bow tie" pattern evolved into the logo of the world's best-selling Chevrolet cars.
And it was William. Durant changed the design of Chevrolet products, gave Chevrolet a new definition, and made Chevrolet a huge success.
In the summer of 1909, William. Mr. Durant invited the prestigious Swiss race car driver and engineer Luis. Chevrolet (Louis CH Today's Focus:
evrolet) helped him design a car for the masses. But Louis. Chevrolet-made cars are wide, expensive, and similar to European racing cars, and they don't sell well. William. Durant recognized that they needed to compete with lower-priced cars and increase sales, so they switched to a cleaner and more economical design. But he kept the Chevrolet name because he liked the sound of "Chevrolet" to be pleasant to read.
In 1912, the first Chevrolet sedan, Little Four, was introduced in Detroit. In 1917, the $490 sedan helped Chevrolet increase sales to 190,000 units. In 1927, Chevrolet grew to become one of the largest car brands in the United States to sell more than 1 million units a year.
In 1965, Chevrolet became the first U.S. automobile company to produce more than 3 million vehicles a year. And Chevrolet's 100 millionth car was born in 1979. During this time, Chevrolet once created an industry myth of "selling a new car every 40 seconds".
In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of total global car sales that year. That is, for every 16 new cars sold that year, there was one Chevrolet.
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Chevrolet is a subsidiary of General Motors USA.
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Chevrolet is part of General Motors in the United States.
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Chevrolet is an American brand of vehicles.
The Chevrolet brand comes from General Motors of the United States, the founder of the Chevrolet brand is William Durant and Louis Chevrolet, the brand was acquired by General Motors after its establishment, and it has now become the largest car brand under General Motors. Chevrolet is the most sold car brand of General Motors, with a history of 100 years since its birth, and is the most international and popular car brand under General Motors. Chevrolet's models are:
Corvoz, Cruze, Cruze, Malibu XL, Explorer and other models.
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The origin of Chevrolet cars is the United States.
Chevrolet"Gold bow tie"There has been a lot of speculation about how the logo came to be, and the story behind it will probably remain a mystery forever. And the most romantic version of the story, and probably the most widely circulated, has to do with William Durant.
In 1908, during a trip around the world, Durant accidentally found an interesting pattern on the wallpaper of a French hotel, which he thought could be used as a logo for a car, so he tore off a corner of the wallpaper and showed it to his friends. Later this one is interesting"Gold bow tie"The pattern evolved into the symbol of the world-selling Chevrolet car. Of course, William Durant's contribution to the Chevrolet brand goes far beyond that, and it was William Durant who changed the original design concept of Chevrolet's products, gave Chevrolet a new definition, and made Chevrolet a huge success.
Regardless of whether this is the true origin of the Chevrolet logo, most historians agree that the chevrolet logo first appeared between 1913 and 1914. Importantly, today, it has become one of the most recognizable brand symbols all over the world.
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