What is the development model of theme hotels? 15

The difference between a theme hotel and an ordinary hotel is that the decoration style is different.

The theme hotel is based on a specific theme to reflect the hotel's architectural style and decorative arts, as well as a specific cultural atmosphere, so that customers can get a personalized cultural feeling; At the same time, the service items are integrated into the theme, and the general service is replaced by personalized service.

Ordinary hotel refers to a noble property located in a large commercial circle, equipped with a complete set of high-standard hardware facilities and hotel service system, and hired by a professional hotel service company to operate and manage, so as to provide convenient, noble and comfortable living for high-end people in the city.

What are the differences between ordinary hotels and theme hotels:

Generally speaking, ordinary hotels are places for guests to stay and eat. Specifically, a hotel is an organization that uses its building as a voucher to provide services to guests through rooms, food and beverage and comprehensive service facilities, so as to obtain economic benefits. Differences in theme selection:

Theme hotels have a wide range of cultural materials, and any crystallization of human civilization can be the target of choice.

For example, the Pyramid Hotel in Las Vegas, USA, is modeled after an Egyptian pyramid and is shaped like a sphinx. The theme of the theme hotel is closely related to the regional characteristics and cultural characteristics of the hotel location. Only by choosing a theme based on the regional context can the residents of the hotel identify and support the hotel and attract more tourists.

1. Systematization.

The introduction of ordinary hotel culture can be limited to a certain part and a certain link, that is, it can express different cultural contents. The theme hotel emphasizes the theme of the hotel as a whole, and must build a complete hotel system around the theme, from the design and combination of hotel hardware to software, each functional area, each service detail, etc., must be around, deepened and displayed the same theme.

Focusing on the same core connotation, all the space and services of the hotel are used to create an all-pervasive thematic cultural atmosphere.

2. Regionalization.

The cultural materials of ordinary hotels can be ancient and modern, Chinese and foreign, all-inclusive, and all the crystallization of human civilization can become the target of choice. The theme of the theme hotel must be closely related to the regional characteristics and cultural characteristics of the hotel location.

3. Timeliness.

Compared with theme hotels, ordinary hotels lack a strong support system due to the lack of systematization, the influence of functions is limited, and ordinary hotels are easy to be imitated and copied, showing an obvious life cycle.

The theme hotel is based on a specific theme to reflect the hotel's architectural style and decorative arts, as well as a specific cultural atmosphere, so that customers can get a personalized cultural feeling;

Boutique hotel refers to a noble property located in a large commercial circle, equipped with a complete set of high-standard hardware facilities and hotel service system, hired by a professional hotel service company to operate and manage, and provide convenient, noble and comfortable life for high-end people in the city.

Summary. Hello, Background: China's hotel industry in the new century is still facing new opportunities and challenges:

Technological innovation is accelerating, customer needs are changing rapidly, hotel groups are expanding, and the market is becoming more competitive. The competition in the hotel industry is becoming more and more a higher quality competition, and this competition is the competition of culture. Innovation and development is an inevitable choice on the road of future development of China's hotel industry.

Theme hotels allow customers to get a kind of cultural enjoyment in the process of consumption, and it will be a new direction for the future development of hotels in China. A "theme hotel", also known as a "specialty hotel", is a hotel that uses some cultural elements to reflect a certain theme in the architectural style or even in the operation. History, culture, cities, nature, myths and fairy tales are all themes that can be used by the hotel.

Background: China's hotel industry in the new century is still facing new opportunities and challenges: technological innovation is accelerating, customer demand is changing like a fleeting Wanyou Mountain, hotel groups are expanding day by day, and market competition is becoming increasingly fierce.

The competition in the hotel industry is becoming more and more a higher quality competition, and this competition is the competition of culture. Innovation and development is an inevitable choice on the road of future development of China's hotel industry. The theme hotel allows customers to get a cultural enjoyment in the process of consumption, and it will be a new direction for the future development of China's hotels.

A "theme hotel", also known as a "specialty hotel", is a hotel that uses some cultural elements to reflect a certain theme in the architectural style or even in the operation. History, culture, cities, nature, myths and fairy tales are all themes that can be used by the hotel.

Dear, hello, the choice of the theme is related to the success or failure of the theme hotel, the theme is the soul of a theme hotel, and a suitable theme can help the hotel to obtain the market, as well as meet the needs of customers, and reflect the value of service. And the choice of the theme must have enough hunger for customer support, there is its own unique place to attract guests, otherwise even if the theme is not supported by customers, it is not in line with the objective law of the market economy. The choice of theme is more varied (e.g.

Hot Springs, Movies, **, Hello Kitty, Disney, Anime, Viking-style Ice Castle, Tree Cave Inn, etc.). Under the influence of the continuous innovation of the hotel industry, the diversity of customer demand and the changing theme, especially under the premise of the continuous development and improvement of China's hotel industry, only the theme of the theme hotel can be innovated and continuously selected in order to maintain its sustainable development and competitiveness.

Hello dear, I am happy to answer for you: the answer is: dear, 1, business hotel It is mainly to receive guests engaged in business activities, is for business activities services.

This type of passenger errand has high requirements for the location of the hotel, which requires the hotel to be close to the city or the central business district. The facilities of the business hotel are well-equipped and the service functions are relatively perfect. 2. The resort hotel mainly receives guests on vacation, and the resort hotel requires more complete entertainment equipment.

to reflect the hotel's architectural style and decorative arts, such as the Vi Ai boutique fashion theme hotel. 3. Long-stay hotels provide long-term accommodation services for tenants. Most of these hotel rooms have a family-style structure, which provides both the services of a general hotel and the services of a large general family.

4. Conference hotel. It is a hotel mainly for receiving conference passengers, in addition to accommodation, entertainment and other services for conference delegates, such as pick-up and drop-off stations, printing of conference materials, video and video, tourism and so on. It is required to have relatively complete conference service facilities (large and small conference rooms, simultaneous interpretation equipment, such as vibrato projectors, etc.) and fully functional entertainment facilities.

5. Sightseeing hotels mainly serve tourists, and the business characteristics should not only meet the needs of tourists for food and accommodation, but also require public service facilities to meet the comprehensive needs of tourists for rest, entertainment and shopping, so that the tourism life is rich and colorful, and the spiritual and material enjoyment is obtained.

Hello, I have found the following information for you: theme hotels first appeared in the United States. The world's first theme hotel emerged in 1958 in Madonnainn, California, with 12 themed rooms and then 109 rooms, becoming the earliest and most representative theme hotel at that time.

Developed in Las Vegas, USA, the city is now known as the "Theme Hotel Capital.""。According to statistics, among the 16 largest theme hotels in the world, there are 15 Las Vegas pants, and theme hotels are the soul and life of the Las Vegas hotel industry. The so-called theme hotel refers to a hotel that takes a certain material (history, city, story, etc.) as the theme, and the hotel revolves around the theme from hardware (tangible aspects such as architecture, facilities and equipment) to software (intangible aspects such as atmosphere creation and service) to bring customers a valuable and unforgettable experience.

A theme hotel is a hotel that combines uniqueness, culture and experience. Uniqueness should be different, which is the strategic starting point of the hotel, and ultimately become the core competitiveness of the hotel; Culture reflects the hotel's pursuit of connotation, culture is the theme, is the specific tactics and means of the hotel's implementation, and the hotel should gain a competitive advantage through culture; Experiential is the essence of the hotel, and the hotel should finally achieve a unique experience to obtain high return profits, which is the ultimate goal of the hotel. The culture of the theme hotel and the hotel culture in the general sense are two different concepts, the hotel is a place to provide services, therefore, the core of the hotel should be the service culture; The culture of the theme hotel is based on the hotel culture, reflecting the following aspects:

With the humanistic spirit as the core, the characteristic management as the soul, and the transcendence of taste as the form. Culture is the sum of human material wealth and spiritual wealth, so theme hotels can also be called cultural theme hotels. Any theme hotel is to excavate the corresponding theme culture around the main material, and the cultural main hotel highlights the cultural nature of the theme hotel.

The essence of a theme hotel can be boiled down to difference, culture, and experience. The pursuit of uniqueness is the strategic starting point of the hotel: the pursuit of cultural connotation is the specific tactics and means implemented by the hotel; The pursuit of experiential results is the ultimate goal of the hotel.

Difference, culture and experience penetrate each other: without difference and culture, there is no experience: without experience, difference and culture are separated from the purpose of theme hotel management, to give customers a unique experience, so as to obtain high return profits.

Theme hotels pursue differences, but this does not mean that there are only differences between theme hotels, in essence, theme hotels are the same. Standardization and normalization are the core of modern hotels. The same pattern is shared in the development of themed hotels.

Summary. 1.In-depth excavation of cultural connotation theme is an important carrier of hotel culture, but it is not the only way to reflect hotel culture, and you can't make a theme hotel for the sake of the theme.

It is necessary to focus on in-depth understanding, study the theme culture on the basis of extracting the theme elements, and integrate them into the software and hardware of the hotel, so as to truly create an atmosphere and environment that reflects the essence of the theme culture. For example, the Treasure Island Hotel in Las Vegas, USA, is a large hotel with the theme of Caribbean pirate culture; Hexiang Villa in Chengdu, Sichuan Province is based on the theme of Taoist culture and the development strategy of China's theme hotel.

1.In-depth excavation of cultural connotation theme is an important carrier of hotel culture, but it is not the only way to reflect hotel culture, and you can't make a theme hotel for the sake of the theme. It is necessary to focus on in-depth understanding and study of the theme culture on the basis of refining the theme elements, and integrating them into the software and hardware of the hotel, so as to truly create an atmosphere and environment that reflects the essence of the theme culture.

For example, the Treasure Island Hotel in Las Vegas, USA, is a large hotel with the theme of Pirates of the Caribbean; Hexiang Villa in Chengdu, Sichuan Province is based on Taoist culture as the theme and is known as "the first village of Taoist culture"; Inner Mongolia Dafan Zheng Na Tsai is the first hotel in China with the theme of grassland culture, insisting on inheriting the grassland civilization and spreading the grassland culture, and cultivating a strong and long-lasting competitiveness through the excavation and promotion of culture.

2.Define the target market, set the right theme and market positioningThe hotel is a business that aims to make a profit. The correct theme and market positioning are the prerequisites for the success of the theme wine leakage store.

The determination of the theme should be recognized and accepted by the majority of consumers as much as possible, and at the same time, the region, economy, culture and so on of the hotel should be comprehensively considered. After clarifying the market positioning, it is necessary to further study the consumption characteristics and consumer psychology of these groups in this direction. Build, create a theme culture suitable for consumers, pay attention to experience, and meet their consumption psychology.

The discontinued "Dream Castle" theme hotel is a stark counterexample. At the end of 2003, the construction plan of the "Dream Castle" theme hotel, which was planned to cost 1.5 billion yuan for the original Hangzhou 2006 World Peace Leisure Expo, was aborted.

3.Theme marketing branding to increase visibility.

As the name suggests, a theme hotel is a special hotel, a hotel that is built according to the characteristics of a certain thing. The general explanation is similar: according to a specific theme, to reflect the hotel's architectural style and decorative arts, as well as a specific cultural atmosphere, so that customers can get a personalized cultural experience, and at the same time integrate the service into the theme, and replace the general service with personalized service.

Theme hotels are a new trend. It may be divided into three modes at present, one mode is the appearance mode, the design of the hotel is very novel, full of all kinds of fresh breath. Another possibility is to add other elements to the original exterior and integrate the room into different themed room types.

Another possibility is that it is both inside and out, and it is full of personality inside and out.

At present, theme hotels are also limited to some first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., with technology-themed hotels, nostalgic themes, and nature-themed hotels. Judging from the operation of the only few theme hotels in China, the business conditions are better than other hotels.

If your city is in a first- or second-tier city, it is recommended that you join Orange Hotel; If you are in the third or fourth line, or a small county town, it is recommended that you join a special theme chain hotel; If you're not satisfied, you can create your own theme, which requires your financial strength. and good connections.

Theme hotels are a new thing in China, and there is still a long way to go. Only by insisting on the accurate positioning of the theme, in-depth display of the theme and the continuous reasonable allocation of hotel functions can the hotel continue to innovate and continue to move forward on the land of China.