Why is it inconceivable to buy a dress for 800 in the eyes of many Americans?

Yes, the vast majority of Americans don't spend $800 on a piece of clothing, even though it may be about one-third of his monthly salary.

800 US dollars, if calculated according to the exchange rate of 1:7, is about 5600 yuan.

5,600 yuan for a piece of clothing, in fact, you can already buy ordinary clothes from most ordinary luxury brands.

So why are Americans reluctant to spend that money on clothes?

1. Differences in consumption concepts

In China, girls who may earn three or four thousand a month will also think about saving money for a few months to buy a better dress or bag.

Isn't this the case in the United States?

No, of course, American girls also love bags, luxury goods.

But in contrast, the average American may be more practical, or Americans with average incomes will not get any joy from luxury.

Taking domestic luxury goods as an example, the best-selling luxury goods in the ** range are mainly more than 120,000 or tens of thousands of yuan, because bags or clothes at this price can make some petty bourgeoisie save money to buy them, and they can also get a different vision from others. <>

In other words, showing off may be the biggest motivator for luxury purchases.

And the low income of Chinese is a fact, don't look as if the monthly income of more than 10,000 on the Internet is a common phenomenon, but in fact, there are 600 million Chinese people whose monthly income may not exceed 1,000 Don't forget.

The average income of Chinese is low, and clothes bought for a few thousand dollars may be able to gain praise from their side.

And Americans are different, you spend $800 on clothes, that is, people's income for ten days and half a month, do you think Americans can gain any sense of superiority?

In the final analysis, this is a petty bourgeois consumption concept, but this is a petty bourgeoisie for Chinese, and it is not counted for Americans. <>

What you might not expect is that Americans might be able to buy the latest Apple phone with a week's income.

2. Americans can't save money

In addition to being pragmatic, the consumption concept of the United States also has a forward-thinking side.

With various consumer installments, mortgages, and high taxes, most Americans have little to no savings.

And at this time, if you want the Americans to suddenly take out close to a thousand dollars to buy an irrelevant dress, isn't that killing them?

Eight hundred dollars is not a lot, and you can pay a month's rent in a big city in the United States.

If you are a single person, you can't use $800 a month to cook by yourself while ensuring that there is enough meat, eggs and milk. <>

With $800, Americans might be more willing to go out for a lap or two, or grab a friend for a few BBQs, or have a big meal ...... out

For Americans, luxury spending is not necessary, at least not for most working-class people.

The difference between the consumption concept of Chinese and the American is destined to make it difficult for Chinese to understand the brain hole of Americans.

Because this behavior seems stupid to them, they are more pragmatic and will value the value of the commodity.

Because 800 dollars is not a small amount, and most of the clothes abroad are still very affordable, they will not spend so much money on clothes.

In the eyes of Americans, spending ** money on clothes is stupid, they don't compare, they just live their own lives.